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Author: Guilherme Pires Publisher: Routledge ISBN: 1135046387 Category : Business & Economics Languages : en Pages : 391
Book Description
A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country culture, many ethnic minorities seek to preserve their identities, both as diasporic communities and within their adopted countries. For marketers it has been recognised as crucial to understand the unique needs of these individuals and to develop superior marketing strategies that meet their preferences. Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries. Since the publication of Pires' and Stanton's 2005 book there has been continuing changes in the political, social and economic environment in many countries which have growing ethnic minorities. Incorporating new research across disciplines on the marketing relevance of ethnic minorities, this book also integrates contributions and excerpts from in-depth interviews conducted with leading marketing experts, whose views and insights stimulate discussion and result in in an invaluable guide to best practice in ethnic marketing across the world, plus expert insights into the future of this dynamic area. This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities.
Author: Guilherme Pires Publisher: Routledge ISBN: 1135046387 Category : Business & Economics Languages : en Pages : 391
Book Description
A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country culture, many ethnic minorities seek to preserve their identities, both as diasporic communities and within their adopted countries. For marketers it has been recognised as crucial to understand the unique needs of these individuals and to develop superior marketing strategies that meet their preferences. Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries. Since the publication of Pires' and Stanton's 2005 book there has been continuing changes in the political, social and economic environment in many countries which have growing ethnic minorities. Incorporating new research across disciplines on the marketing relevance of ethnic minorities, this book also integrates contributions and excerpts from in-depth interviews conducted with leading marketing experts, whose views and insights stimulate discussion and result in in an invaluable guide to best practice in ethnic marketing across the world, plus expert insights into the future of this dynamic area. This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities.
Author: Gordon Nagayama Hall Publisher: Routledge ISBN: 1317346408 Category : Family & Relationships Languages : en Pages : 221
Book Description
This text introduces student to cultural and minority status issues in psychology, and the role of multicultural issues in mainstream research. It focuses on multiple cultural groups that co-exist in the United States, and the sociopolitical aspects of this co-existence. An emphasis on empirical research findings complements the “real life” relevance of multicultural psychology.
Author: Publisher: John Wiley & Sons ISBN: 1118953916 Category : Psychology Languages : en Pages : 944
Book Description
The essential reference for human development theory, updatedand reconceptualized The Handbook of Child Psychology and DevelopmentalScience, a four-volume reference, is the field-defining work towhich all others are compared. First published in 1946, and now inits Seventh Edition, the Handbook has long been consideredthe definitive guide to the field of developmental science. Volume 4: Ecological Settings and Processes in DevelopmentalSystems is centrally concerned with the people, conditions, andevents outside individuals that affect children and theirdevelopment. To understand children's development it is bothnecessary and desirable to embrace all of these social and physicalcontexts. Guided by the relational developmental systemsmetatheory, the chapters in the volume are ordered them in a mannerthat begins with the near proximal contexts in which children findthemselves and moving through to distal contexts that influencechildren in equally compelling, if less immediately manifest, ways.The volume emphasizes that the child's environment is complex,multi-dimensional, and structurally organized into interlinkedcontexts; children actively contribute to their development; thechild and the environment are inextricably linked, andcontributions of both child and environment are essential toexplain or understand development. Understand the role of parents, other family members, peers,and other adults (teachers, coaches, mentors) in a child'sdevelopment Discover the key neighborhood/community and institutionalsettings of human development Examine the role of activities, work, and media in child andadolescent development Learn about the role of medicine, law, government, war anddisaster, culture, and history in contributing to the processes ofhuman development The scholarship within this volume and, as well, across the fourvolumes of this edition, illustrate that developmental science isin the midst of a very exciting period. There is a paradigm shiftthat involves increasingly greater understanding of how todescribe, explain, and optimize the course of human life fordiverse individuals living within diverse contexts. ThisHandbook is the definitive reference for educators,policy-makers, researchers, students, and practitioners in humandevelopment, psychology, sociology, anthropology, andneuroscience.
Author: Wanda M.L. Lee Publisher: Routledge ISBN: 1136262393 Category : Psychology Languages : en Pages : 415
Book Description
Introduction to Multicultural Counseling for Helping Professionals is the essential introductory text in the area of multicultural counseling. Providing a broad survey of counseling techniques for different ethnic, religious and social groups, it is at once thorough and easily understood. Beyond its topic-specific sections, Introduction to Multicultural Counseling for Helping Professionals also includes chapters on the theory and history of multicultural counseling, expanded cultural resources, and an appendix explaining its interrelationship with CACREP accreditation requirements. Now in its third edition, Introduction to Multicultural Counseling for Helping Professionals is updated and revised to reflect the changing landscape of the 21st century. It contains updated statistics on fluid demographics in the U.S., a stronger social-justice perspective throughout the text, and a new chapter on counseling undocumented immigrants. The text is supplemented with online materials, including updated PowerPoint slides with discussion questions and classroom activities, a testbank with new questions for each chapter, and a sample course syllabus, each of which is presented in an updated, more attractive layout.
Author: Susan S. Chuang Publisher: Springer Science & Business Media ISBN: 1461467357 Category : Social Science Languages : en Pages : 225
Book Description
Researchers recognize that theoretical frameworks and models of child development and family dynamics have historically overlooked the ways in which developmental processes are shaped by socio-cultural contexts. Ecological and acculturation frameworks are especially central to understanding the experiences of immigrant populations, and current research has yielded new conceptual and methodological tools for documenting the cultural and developmental processes of children and their families. Within this broad arena, a question of central importance is on how gender roles in immigrant families play out in the lives of children and families. Gender Roles in Immigrant Families places gender at the forefront of the research by investigating how it interplays with parental roles, parent–child relationships, and child outcomes.
Author: Publisher: Academic Press ISBN: 0128019077 Category : Social Science Languages : en Pages : 384
Book Description
Equity and Justice in Development Science: Implications for Diverse Young People, Families, and Communities, a two volume set, focuses on the implications of equity and justice (and other relevant concepts) for a myriad of developmental contexts/domains relevant to the lives of young people and families (e.g. education, juvenile justice), also including recommendations for ensuring those contexts serve the needs of all young people and families. Both volumes bring together a growing body of developmental scholarship that addresses how issues relevant to equity and justice (or their opposites) affect development and developmental outcomes, as well as scholarship focused on mitigating the developmental consequences of inequity, inequality, and injustice for young people, families, and communities. - Contains a wide array of topics on equity and justice which are discussed in detail - Focuses on mitigating the developmental consequences of inequity, inequality, and injustice for young people, families, and communities - Includes chapters that highlight some of the most recent research in the area - Serves as an invaluable resource for developmental or educational psychology researchers, scholars, and students
Author: Deborah Rivas-Drake Publisher: Princeton University Press ISBN: 0691217130 Category : Education Languages : en Pages : 240
Book Description
A guide to the latest research on how young people can develop positive ethnic-racial identities and strong interracial relations Today’s young people are growing up in an increasingly ethnically and racially diverse society. How do we help them navigate this world productively, given some of the seemingly intractable conflicts we constantly hear about? In Below the Surface, Deborah Rivas-Drake and Adriana Umaña-Taylor explore the latest research in ethnic and racial identity and interracial relations among diverse youth in the United States. Drawing from multiple disciplines, including developmental psychology, social psychology, education, and sociology, the authors demonstrate that young people can have a strong ethnic-racial identity and still view other groups positively, and that in fact, possessing a solid ethnic-racial identity makes it possible to have a more genuine understanding of other groups. During adolescence, teens reexamine, redefine, and consolidate their ethnic-racial identities in the context of family, schools, peers, communities, and the media. The authors explore each of these areas and the ways that ideas of ethnicity and race are implicitly and explicitly taught. They provide convincing evidence that all young people—ethnic majority and minority alike—benefit from engaging in meaningful dialogues about race and ethnicity with caring adults in their lives, which help them build a better perspective about their identity and a foundation for engaging in positive relationships with those who are different from them. Timely and accessible, Below the Surface is an ideal resource for parents, teachers, educators, school administrators, clergy, and all who want to help young people navigate their growth and development successfully.
Author: Elena L. Grigorenko Publisher: Routledge ISBN: 1135213593 Category : Education Languages : en Pages : 314
Book Description
This edited volume presents an overview of research and policy issues pertaining to children from birth to 10 who are first- and second-generation immigrants to the U.S., as well as native-born children of immigrants. The contributors offer interdisciplinary perspectives on recent developments and research findings on children of immigrants. By accessibly presenting research findings and policy considerations in the field, this collection lays the foundation for changes in child and youth policies associated with the shifting ethnic, cultural, and linguistic profile of the U.S. population.
Author: Guilherme Pires
Author: Guilherme Pires
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Author: Gordon Nagayama Hall
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Author: Wanda M.L. Lee
Author: Susan S. Chuang
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Author: Deborah Rivas-Drake
Author: Elena L. Grigorenko