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Author: Rupert M. Hart Publisher: Createspace Independent Publishing Platform ISBN: 9781434849533 Category : Business & Economics Languages : en Pages : 252
Book Description
The #1 book on Marketing in a Recession on Amazon. com for over 3 years. It was published in early 2008, 9 months before it was announced that we had been in recession since December 2007.So you've cut costs, now what? You just can't cut your way to greatness and "Recession Storming" will get you out into action with new strategies to squeeze more revenue from your customers, increase margin by resisting price pressure, change the game with recession-specific product-offerings, and expand into new markets. There are over 100 marketing strategies from 80 companies from 5 recessions and 40 industry downturns.5 star-rated by reviewers like you: "This book really amazed me for how practical its advice is." "Very practical ...Neat stuff, timely advice." Invaluable for business owners, marketing teams, investors and consultants. Just one idea will repay the price of the book many times over. Also available in extended version (with chapters on costs and acquisitions) as The "Recession Storming" Handbook of Recession & Recovery Strategy (qv). Reach the author at [email protected]
Author: Rupert M. Hart Publisher: Createspace Independent Publishing Platform ISBN: 9781434849533 Category : Business & Economics Languages : en Pages : 252
Book Description
The #1 book on Marketing in a Recession on Amazon. com for over 3 years. It was published in early 2008, 9 months before it was announced that we had been in recession since December 2007.So you've cut costs, now what? You just can't cut your way to greatness and "Recession Storming" will get you out into action with new strategies to squeeze more revenue from your customers, increase margin by resisting price pressure, change the game with recession-specific product-offerings, and expand into new markets. There are over 100 marketing strategies from 80 companies from 5 recessions and 40 industry downturns.5 star-rated by reviewers like you: "This book really amazed me for how practical its advice is." "Very practical ...Neat stuff, timely advice." Invaluable for business owners, marketing teams, investors and consultants. Just one idea will repay the price of the book many times over. Also available in extended version (with chapters on costs and acquisitions) as The "Recession Storming" Handbook of Recession & Recovery Strategy (qv). Reach the author at [email protected]
Author: Wilfred M. McClay Publisher: Encounter Books ISBN: 1641773251 Category : History Languages : en Pages : 288
Book Description
A wonderfully written, sweeping narrative history of the United States that will help Americans discover the land they call home. Guide for Teachers using Land of Hope: Young Readers Edition. Middle School grades 6-8 The SECOND Teachers Guide to accompany the two-volume narrative Land of Hope: Young Readers Edition This Teacher's Guide to the Young Reader's Edition of Wilfred McClay's Land of Hope: An Invitation to the Great American Story is an invaluable supplemental resource for teachers who use the Young Reader's Edition as a textbook for middle-grade courses in US history. Prepared by McClay in collaboration with John McBride, a master teacher with more than thirty years of secondary and collegiate teaching experience, it is one exceptionally rich and useful tool for classroom instructors. Each chapter of this Teacher's Guide receives a five-part treatment: a short summation of the chapter's contents, questions and answers about the chapter, a list of key names and terms appearing within each one, a crossword puzzle based on those names and terms, and one or more primary source documents for class analysis with accompanying questions and answers. Longer documents are broken into shorter passages with questions interspersed to help younger readers. This Teacher's Guide also features a collection of map exercises, as well as special units to assist instructors in teaching students about the Declaration of Independence, the Constitution, the Bill of Rights, and the two-party system.
Author: Mark Stiving Publisher: Entrepreneur Press ISBN: 1613081219 Category : Business & Economics Languages : en Pages : 220
Book Description
AM I PRICING RIGHT? Every business owner is haunted by this fundamental question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer. Price—it’s most powerful marketing tool you have— and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate proven pricing strategies into your growth plans. Be empowered to strengthen your pricing structure to withstand any conditions, dramatically elevating your company performance, position, and profits for long-term success. Learn how to: Set prices that drive your market position Correctly use costs to make profitable pricing decisions Implement value-based pricing to charge what customers are willing to pay Use price segmentation to leverage value and capture new business Cash-in on complementary products and product versions with portfolio pricing Prepare for changing conditions pricing strategically now Following in the footsteps of sited examples including Apple, BMW, McDonalds, Mercedes, and other market leaders, learn how to create a powerful price strategy that does more than cover costs.
Author: Tom Lansford Publisher: CQ Press ISBN: 150632715X Category : Reference Languages : en Pages : 1965
Book Description
Published since 1928, the Political Handbook of the World provides timely, thorough, and accurate political information with more in-depth coverage of current political controversies and political parties than any other reference guide. The updated 2016–2017 Edition continues this legacy as the most authoritative source for finding complete facts and analysis on each country’s governmental and political makeup. Political science and international relations scholars have revised this edition, and made understanding complex foreign affairs andpolitical situations easy and accessible. With more than 200 entries on countries and territories throughout the world, housed in one place, these volumes are renowned for their extensive coverage of all major and minor political parties and groups in each political system. They also provide names of key ambassadors and international memberships of each country, plus detailed profiles of more than 30 intergovernmental organizations and United Nations agencies. This comprehensive update will include coverage of current events, issues, crises, and controversies from the course of the last two years, including: The closely-watched U.S. presidential election The effect of the Brexit referendum and installment of a new British prime minister The extensive investigation and subsequent impeachment of Brazil’s president The far-reaching impact of the “Panama Papers” scandal Changes in U.S.–Cuba diplomatic relations and the reopening of their embassies The unconstitutional declaration of Gambia as an Islamic State Sentiments about the migrant and refugee crisis across Europe and the influence on policy Also, the new “For Further Reference” feature included for every country entry directs readers to additional resources to continue their research.
Author: Financial Crisis Inquiry Commission Publisher: Cosimo, Inc. ISBN: 1616405414 Category : Political Science Languages : en Pages : 692
Book Description
The Financial Crisis Inquiry Report, published by the U.S. Government and the Financial Crisis Inquiry Commission in early 2011, is the official government report on the United States financial collapse and the review of major financial institutions that bankrupted and failed, or would have without help from the government. The commission and the report were implemented after Congress passed an act in 2009 to review and prevent fraudulent activity. The report details, among other things, the periods before, during, and after the crisis, what led up to it, and analyses of subprime mortgage lending, credit expansion and banking policies, the collapse of companies like Fannie Mae and Freddie Mac, and the federal bailouts of Lehman and AIG. It also discusses the aftermath of the fallout and our current state. This report should be of interest to anyone concerned about the financial situation in the U.S. and around the world.THE FINANCIAL CRISIS INQUIRY COMMISSION is an independent, bi-partisan, government-appointed panel of 10 people that was created to "examine the causes, domestic and global, of the current financial and economic crisis in the United States." It was established as part of the Fraud Enforcement and Recovery Act of 2009. The commission consisted of private citizens with expertise in economics and finance, banking, housing, market regulation, and consumer protection. They examined and reported on "the collapse of major financial institutions that failed or would have failed if not for exceptional assistance from the government."News Dissector DANNY SCHECHTER is a journalist, blogger and filmmaker. He has been reporting on economic crises since the 1980's when he was with ABC News. His film In Debt We Trust warned of the economic meltdown in 2006. He has since written three books on the subject including Plunder: Investigating Our Economic Calamity (Cosimo Books, 2008), and The Crime Of Our Time: Why Wall Street Is Not Too Big to Jail (Disinfo Books, 2011), a companion to his latest film Plunder The Crime Of Our Time. He can be reached online at www.newsdissector.com.
Author: I. Oshri Publisher: Springer ISBN: 0230251072 Category : Business & Economics Languages : en Pages : 279
Book Description
This book offers a broad perspective on issues relating to the sourcing of systems and business processes in a national and global context, examining the client's and the vendor's involvement in sourcing relationships by putting the emphasis on the capabilities that each side should develop as a result of their interactions with each other.
Author: Hooman Estelami Publisher: Dog Ear Publishing ISBN: 1608440974 Category : Management Languages : en Pages : 254
Book Description
MARKETING TURNAROUNDS: A Guide to Surviving Downturns and Rediscovering Growth Knowledge of the intricate dynamics of marketing turnarounds is a fundamental requirement for business survival and growth today. The intense desire to survive in a slow market and find new avenues for growth has become a pressing goal for companies. The objective of this book is to enable the pursuit of this goal by providing a guide for managers on various marketing approaches that can lead to growth and profitability. The science of marketing turnarounds is based on an accurate understanding of how consumers respond to their changing environment. This book provides such an understanding by developing a framework of the various approaches to successfully executing marketing turnarounds. The framework and tools discussed not only enable managers to combat sales and profitability downturns, but also guide them in their aggressive pursuit of innovative ways to further nurture their businesses in stable and growing markets. "Marketing Turnarounds is a step by step guide to stop the bleeding and reposition your company for profits. Whether it's due to the economy or management blunders, this book will help you decide if a company or brand can be salvaged, how to cut costs without hurting sales, how to reposition the company or brand to take advantage of consumer and environmental trends, how to price, and how to promote - even in a bad economy. I strongly recommend this book for any company whose profits have started pointing south. I also recommend it for would-be entrepreneurs - reading this will help you avoid some of the mistakes you would otherwise make." -Marlene Jensen, CEO of Pricing Strategy Associates and author of Pricing Psychology Report and The Tao of Pricing "A step by step marketing manual for a much ignored subject: turnarounds " -Jeffrey F. Willmott, Former Chairman of RCG Companies "A must have for all marketers. It is timely and an important tool kit for marketers and a path breaking work in marketing." -Rajneesh Suri, Associate Professor of Marketing, Drexel University "Marketing Turnarounds is a timely and extremely valuable addition to the current literature, not only for practitioners and students of marketing, but it is also a 'must read' for leaders and managers in all disciplines who are interested in growing the top and bottom lines of their businesses" -William V. Catucci, Former CEO of AT&T Canada Long Distance Services
Author: Tom Lansford Publisher: CQ Press ISBN: 1544384734 Category : Reference Languages : en Pages : 5375
Book Description
The Political Handbook of the World by Tom Lansford provides timely, thorough, and accurate political information, with more in-depth coverage of current political controversies than any other reference guide. The updated 2020-2021 edition will continue to be the most authoritative source for finding complete facts and analysis on each country′s governmental and political makeup. Compiling in one place more than 200 entries on countries and territories throughout the world, this volume is renowned for its extensive coverage of all major and minor political parties and groups in each political system. The Political Handbook of the World 2020-2021 also provides names of key ambassadors and international memberships of each country, plus detailed profiles of more than 30 intergovernmental organizations and UN agencies. And this update will aim to include coverage of current events, issues, crises, and controversies from the course of the last two years.
Author: Rush Doshi Publisher: Oxford University Press ISBN: 0197527876 Category : Political Science Languages : en Pages : 433
Book Description
For more than a century, no US adversary or coalition of adversaries - not Nazi Germany, Imperial Japan, or the Soviet Union - has ever reached sixty percent of US GDP. China is the sole exception, and it is fast emerging into a global superpower that could rival, if not eclipse, the United States. What does China want, does it have a grand strategy to achieve it, and what should the United States do about it? In The Long Game, Rush Doshi draws from a rich base of Chinese primary sources, including decades worth of party documents, leaked materials, memoirs by party leaders, and a careful analysis of China's conduct to provide a history of China's grand strategy since the end of the Cold War. Taking readers behind the Party's closed doors, he uncovers Beijing's long, methodical game to displace America from its hegemonic position in both the East Asia regional and global orders through three sequential "strategies of displacement." Beginning in the 1980s, China focused for two decades on "hiding capabilities and biding time." After the 2008 Global Financial Crisis, it became more assertive regionally, following a policy of "actively accomplishing something." Finally, in the aftermath populist elections of 2016, China shifted to an even more aggressive strategy for undermining US hegemony, adopting the phrase "great changes unseen in century." After charting how China's long game has evolved, Doshi offers a comprehensive yet asymmetric plan for an effective US response. Ironically, his proposed approach takes a page from Beijing's own strategic playbook to undermine China's ambitions and strengthen American order without competing dollar-for-dollar, ship-for-ship, or loan-for-loan.
Author: Rupert M. Hart
Author: Rupert M. Hart
Author: Wilfred M. McClay
Author: Mark Stiving
Author: Tom Lansford
Author: Financial Crisis Inquiry Commission
Author: 
Author: I. Oshri
Author: Hooman Estelami
Author: Tom Lansford
Author: Rush Doshi