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Author: H. Y. Story Publisher: Springer Nature ISBN: 9813295031 Category : Business & Economics Languages : en Pages : 185
Book Description
This is a challenger book. It systematically modifies the assumptions of the homo economicus and homo sociologicus by constructing a deeper foundation of human and corporate personhood. The new theory of homo psychologicus probes into a long-forgotten common sense: humans are rationally irrational homo psychologicus, as are companies. The homo psychologicus state of people and companies, or the desire of realizing who we are and who we are not, lays the foundation for our decisions on profits and stakeholder relationships. The author, a veteran brand strategy consultant, starts by decoding some of the most popular misconceptions in the field of brand management—Corporate Identity, Brand Valuation, and Positioning Theory. While the concepts are clarified and the functionality of brand management is redefined, the book further dissects that a key differentiation between businesses with lasting success and others is a thoughtful homo psychologicus mindset. The methodology of developing thoughtful businesses will empower companies to make more visionary decisions for themselves and the economic ecosystem that we all rely upon. More thoughtful businesses could potentially create more thoughtful economies through their collective efforts.
Author: H. Y. Story Publisher: Springer Nature ISBN: 9813295031 Category : Business & Economics Languages : en Pages : 185
Book Description
This is a challenger book. It systematically modifies the assumptions of the homo economicus and homo sociologicus by constructing a deeper foundation of human and corporate personhood. The new theory of homo psychologicus probes into a long-forgotten common sense: humans are rationally irrational homo psychologicus, as are companies. The homo psychologicus state of people and companies, or the desire of realizing who we are and who we are not, lays the foundation for our decisions on profits and stakeholder relationships. The author, a veteran brand strategy consultant, starts by decoding some of the most popular misconceptions in the field of brand management—Corporate Identity, Brand Valuation, and Positioning Theory. While the concepts are clarified and the functionality of brand management is redefined, the book further dissects that a key differentiation between businesses with lasting success and others is a thoughtful homo psychologicus mindset. The methodology of developing thoughtful businesses will empower companies to make more visionary decisions for themselves and the economic ecosystem that we all rely upon. More thoughtful businesses could potentially create more thoughtful economies through their collective efforts.
Author: Jean Tirole Publisher: Princeton University Press ISBN: 0691192251 Category : Business & Economics Languages : en Pages : 582
Book Description
"When Jean Tirole won the 2014 Nobel Prize in Economics, he suddenly found himself being stopped in the street by complete strangers and asked to comment on issues of the day, no matter how distant from his own areas of research. His transformation from academic economist to public intellectual prompted him to reflect further on the role economists and their discipline play in society. The result is Economics for the Common Good, a passionate manifesto for a world in which economics, far from being a 'dismal science,' is a positive force for the common good. Economists are rewarded for writing technical papers in scholarly journals, not joining in public debates. But Tirole says we urgently need economists to engage with the many challenges facing society, helping to identify our key objectives and the tools needed to meet them. To show how economics can help us realize the common good, Tirole shares his insights on a broad array of questions affecting our everyday lives and the future of our society, including global warming, unemployment, the post-2008 global financial order, the euro crisis, the digital revolution, innovation, and the proper balance between the free market and regulation. Providing a rich account of how economics can benefit everyone, Economics for the Common Good sets a new agenda for the role of economics in society"--Provided by publisher.
Author: Deborah R. Coen Publisher: University of Chicago Press ISBN: 0226111784 Category : Science Languages : en Pages : 394
Book Description
Vienna in the Age of Uncertainty traces the vital and varied roles of science through the story of three generations of the eminent Exner family, whose members included Nobel Prize–winning biologist Karl Frisch, the teachers of Freud and of physicist Erwin Schrödinger, artists of the Vienna Secession, and a leader of Vienna’s women’s movement. Training her critical eye on the Exners through the rise and fall of Austrian liberalism and into the rise of the Third Reich, Deborah R. Coen demonstrates the interdependence of the family’s scientific and domestic lives, exploring the ways in which public notions of rationality, objectivity, and autonomy were formed in the private sphere. Vienna in the Age of Uncertainty presents the story of the Exners as a microcosm of the larger achievements and tragedies of Austrian political and scientific life in the late nineteenth and early twentieth centuries.
Author: David Patrick Houghton Publisher: Oxford University Press, USA ISBN: 9780199743520 Category : United States Languages : en Pages : 0
Book Description
Filling a gap in the U.S. foreign policy textbook market, this innovative introduction shows students how real American foreign policy makers make real decisions. Drawing on and summarizing a vast amount of literature, author David Patrick Houghton introduces students to three basic theories of decision-making. He then applies each of these perspectives to six well-known historical cases that range from classic to contemporary: the Bay of Pigs, the Cuban Missile Crisis, the Vietnam War, the Iran Hostage Crisis, the Kosovo War, and the Iraq War. Houghton uses the crucial "decision points" of these events to give students a sense of what it is actually like to make high-level decisions. He also shows how the theories discussed in the book can be applied to these case studies. Featuring a direct, accessible writing style, coverage of recent advances in the field--including new psychological models like prospect theory and poliheuristic theory--and an affordable price, The Decision Point: Six Cases in U.S. Foreign Policy Decision Making serves as a perfect text or supplement for courses in U.S. Foreign Policy and Foreign Policy Decision-Making.
Author: Donald A. Wittman Publisher: University of Chicago Press ISBN: 9780226904238 Category : Political Science Languages : en Pages : 244
Book Description
In The Myth of Democratic Failure, Donald A. Wittman refutes one of the cornerstone beliefs of economics and political science: that economic markets are more efficient than the processes and institutions of democratic government.
Author: Alex Mintz Publisher: Cambridge University Press ISBN: 1139487221 Category : Political Science Languages : en Pages :
Book Description
Understanding Foreign Policy Decision Making presents a psychological approach to foreign policy decision making. This approach focuses on the decision process, dynamics, and outcome. The book includes a wealth of extended real-world case studies and examples that are woven into the text. The cases and examples, which are written in an accessible style, include decisions made by leaders of the United States, Israel, New Zealand, Cuba, Iceland, United Kingdom, and others. In addition to coverage of the rational model of decision making, levels of analysis of foreign policy decision making, and types of decisions, the book includes extensive material on alternatives to the rational choice model, the marketing and framing of decisions, cognitive biases, and domestic, cultural, and international influences on decision making in international affairs. Existing textbooks do not present such an approach to foreign policy decision making, international relations, American foreign policy, and comparative foreign policy.
Author: John T Ishiyama Publisher: SAGE ISBN: 1412969018 Category : Political Science Languages : en Pages : 937
Book Description
Offering full coverage of major subthemes and subfields within political science this reference handbook includes entries on topics from theory and methodology to international relations and institutions.
Author: David Patrick Houghton Publisher: Routledge ISBN: 1135051771 Category : Political Science Languages : en Pages : 362
Book Description
What shapes political behavior more: the situations in which individuals find themselves, or the internal psychological makeup---beliefs, values, and so on---of those individuals? This is perhaps the leading division within the psychological study of politics today. Political Psychology: Situations, Individuals, and Cases, 2nd edition, provides a concise, readable, and conceptually organized introduction to the topic of political psychology by examining this very question. Using this situationism--dispositionism framework—which roughly parallels the concerns of social and cognitive psychology—this book focuses on such key explanatory mechanisms as behaviorism, obedience, personality, groupthink, cognition, affect, emotion, and neuroscience to explore topics ranging from voting behavior and racism to terrorism and international relations. The new edition includes a new chapter on the psychology of the media and communication. Houghton has also updated the text to analyze recent political events such as the 2012 election, and to include up-and-coming research in the areas of neuroscience, behavioral economics, and more. Houghton's clear and engaging examples directly challenge students to place themselves in both real and hypothetical situations which involve intense moral and political dilemmas. This highly readable text will provide students with the conceptual foundation they need to make sense of the rapidly changing and increasingly important field of political psychology.
Author: H. Y. Story
Author: H. Y. Story
Author: John Cohen
Author: Jean Tirole
Author: Graham Wallas
Author: Deborah R. Coen
Author: David Patrick Houghton
Author: Donald A. Wittman
Author: Alex Mintz
Author: John T Ishiyama
Author: David Patrick Houghton