The Public Relations Problem in City Planning PDF Download

Author: George Alden McCulloch
Publisher:
ISBN:
Category :
Languages : en
Pages : 678

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Author: Genevieve A. Brune
Publisher:
ISBN:
Category : City planning
Languages : en
Pages : 464

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Author: Kristina Ford
Publisher: Yale University Press
ISBN: 0300168772
Category : Political Science
Languages : en
Pages : 532

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Book Description
After the vast destruction wrought by Hurricane Katrina, New Orleans faces a rare chance to rebuild, with an unprecedented opportunity to plan what gets built. As the cityʹs director of planning from 1992 until 2000, Kristina Ford is uniquely placed to use these opportunities as a springboard for an eye-opening discussion of the intransigent problems and promising possibilities facing city planners across the nation and beyond. In The Trouble with City Planning, Ford argues that almost no part of our usual understanding of the phrase "city planning" is accurate: not our conception of the plan itself, nor our sense of what city planners do or who plans are made for or how planners determine what citizens want. Most important, our conventional understanding does not tell us how a plan affects what gets built in any city in America. Ford advances several planning innovations that, if adopted, could be crucial for restoring New Orleans, but also transformative wherever citizens are troubled by the results of their cityʹs plan. This keenly intelligent book is destined to become a classic for planners and citizens alike. -- Publisher description.

Author: Anne Gregory
Publisher: Kogan Page Publishers
ISBN: 9780749429911
Category : Business & Economics
Languages : en
Pages : 196

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Praise and Reviews `Practical and easy to read...takes the reader step by step through each crucial stage of a campaign, covering all the vital areas`SCOTTISH INDUSTRY & COMMERCEGetting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including:the public relations function;starting the planning process;research and analysis;setting objectives;strategy and tactics;timescales and resources;evaluation and review.Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes.By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.

Author:
Publisher:
ISBN:
Category : Cities and towns
Languages : en
Pages : 254

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Author: Jim Fleischmann
Publisher:
ISBN:
Category : City planning
Languages : en
Pages : 74

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Author: Robert Kendall
Publisher: Addison-Wesley Longman
ISBN:
Category : Business & Economics
Languages : en
Pages : 584

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Book Description
Kendall's how-to guide delivers a theory laden step-by-step approach to public relations. The text is layered with real, relevant examples of public relations in action. Checklists, illustrations, and diagrams accompany directives and take the reader through the process of research, adaptation, implementation, and evaluation. Public Relations Campaign Strategies, 2nd Edition emphasizes the application of building socially responsible relationships through public relations. The book is intended for professionals or intermediate to advanced students of public relations.

Author: Ronald D. Smith
Publisher: Routledge
ISBN: 1000201465
Category : Business & Economics
Languages : en
Pages : 962

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Book Description
The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the industry and his teaching in the classroom. He turns complex problem-solving and decision-making processes in strategic communication and public relations into easy-to-follow steps, flexible enough to apply to various situations and organizations in the real world. This new edition includes real-world, diverse examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices, covers award-winning public relations campaigns, and significantly increases information on social media, with a reformatting of the Tactics section to highlight internet-based and social media. As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: chapter overviews, useful links to professional organizations and resources, and an overview of careers in public relations. For instructors: an instructors’ manual, lecture slides, and sample course materials. Please visit www.routledge.com/cw/smith.

Author: Stan Geertman
Publisher: Edward Elgar Publishing
ISBN: 1788971086
Category : Political Science
Languages : en
Pages : 576

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Book Description
Encompassing a broad range of innovative studies on planning support science, this timely Handbook examines how the consequences of pressing societal challenges can be addressed using computer-based systems. Chapters explore the use of new streams of big and open data as well as data from traditional sources, offering significant critical insights into the field.

Author: Mordecai Lee
Publisher: CRC Press
ISBN: 1420062786
Category : Political Science
Languages : en
Pages : 456

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Book Description
Much maligned in the past as wasteful and self-serving, government public relations provides several distinct services that can be used to advance the substantive mission of an agency in ways that save money, time, and effort. In the same manner as budgeting, HR, strategic planning, and performance assessment, public relations must be included in t