The Psychology of Risk PDF Download

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The Psychology of Risk

The Psychology of Risk PDF Author: Glynis M. Breakwell
Publisher: Cambridge University Press
ISBN: 1107017017
Category : Business & Economics
Languages : en
Pages : 383

Book Description
This second edition explores the psychology of risk, examining how individuals think, feel and act. The questions addressed include: why do companies fail to protect against obvious hazards? What biases in risk estimation are common? How should we communicate levels of risk effectively? How should we reduce risky behaviour?
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