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Author: Michael Gibbons Publisher: SAGE ISBN: 9780803977945 Category : Social Science Languages : en Pages : 196
Book Description
In this provocative and broad-ranging work, the authors argue that the ways in which knowledge - scientific, social and cultural - is produced are undergoing fundamental changes at the end of the twentieth century. They claim that these changes mark a distinct shift into a new mode of knowledge production which is replacing or reforming established institutions, disciplines, practices and policies. Identifying features of the new mode of knowledge production - reflexivity, transdisciplinarity, heterogeneity - the authors show how these features connect with the changing role of knowledge in social relations. While the knowledge produced by research and development in science and technology is accorded central concern, the
Author: Michael Gibbons Publisher: SAGE ISBN: 9780803977945 Category : Social Science Languages : en Pages : 196
Book Description
In this provocative and broad-ranging work, the authors argue that the ways in which knowledge - scientific, social and cultural - is produced are undergoing fundamental changes at the end of the twentieth century. They claim that these changes mark a distinct shift into a new mode of knowledge production which is replacing or reforming established institutions, disciplines, practices and policies. Identifying features of the new mode of knowledge production - reflexivity, transdisciplinarity, heterogeneity - the authors show how these features connect with the changing role of knowledge in social relations. While the knowledge produced by research and development in science and technology is accorded central concern, the
Author: Michael Solomon Publisher: Flat World Knowledge ISBN: 0982043023 Category : Advertising Languages : en Pages : 316
Book Description
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
Author: Rayne Lacko Publisher: Sparkpress ISBN: 9781684630028 Category : Young Adult Fiction Languages : en Pages :
Book Description
When his house is destroyed by a tornado, fifteen-year-old Carter Danforth steals his mom's secret cash stash, buys his father's guitar back from a pawnshop, and hitchhikes old Route 66 in search of the man who left him as a child.
Author: Paul Boghossian Publisher: Clarendon Press ISBN: 0191622753 Category : Philosophy Languages : en Pages : 160
Book Description
The academic world has been plagued in recent years by scepticism about truth and knowledge. Paul Boghossian, in his long-awaited first book, sweeps away relativist claims that there is no such thing as objective truth or knowledge, but only truth or knowledge from a particular perspective. He demonstrates clearly that such claims don't even make sense. Boghossian focuses on three different ways of reading the claim that knowledge is socially constructed - one as a thesis about truth and two about justification. And he rejects all three. The intuitive, common-sense view is that there is a way things are that is independent of human opinion, and that we are capable of arriving at belief about how things are that is objectively reasonable, binding on anyone capable of appreciating the relevant evidence regardless of their social or cultural perspective. Difficult as these notions may be, it is a mistake to think that recent philosophy has uncovered powerful reasons for rejecting them. This short, lucid, witty book shows that philosophy provides rock-solid support for common sense against the relativists; it will prove provocative reading throughout the discipline and beyond.
Author: Sheana Bull Publisher: SAGE ISBN: 145223888X Category : Medical Languages : en Pages : 297
Book Description
This is the first textbook of its kind to offer students an introduction to best practices for using technology in health promotion programs. Integrating detailed case studies and interactive skill-building exercises throughout, this succinct and practical text teaches students to identify the most appropriate technology to meet their goals.
Author: Michael Gibbons
Author: Michael Gibbons
Author: Joel Roberts Poinsett
Author: A. R. Momin
Author: Michael Fullan
Author: 
Author: National Association for the Promotion of Social Science (Great Britain)
Author: Michael Solomon
Author: Rayne Lacko
Author: Paul Boghossian
Author: Sheana Bull