Modern Pharmaceutical Industry PDF Download

Author: Thomas Jacobsen
Publisher: Jones & Bartlett Learning
ISBN: 0763766364
Category : Business & Economics
Languages : en
Pages : 346

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Book Description
With its expansion into the global marketplace, the pharmaceutical industry of today is uniquely positioned to improve the global health standards of society by saving lives and improving the quality of lives around the world. Modern Pharmaceutical Industry: A Primer comprehensively explains the broad range of divisions in this complex industry. Experts actively involved in each division discuss their own contribution to a pharmaceutical company's work and success. Divisions include regulatory affairs, research and development, intellectual property, pricing, marketing, generics, OTC, and more

Author: Philip Kitchen
Publisher: Routledge
ISBN: 1134380844
Category : Business & Economics
Languages : en
Pages : 208

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Book Description
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.

Author: Thomas L. Saaty
Publisher: RWS Publications
ISBN: 1888603445
Category : Business & Economics
Languages : en
Pages : 663

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Book Description
Volume 4 has a very large number of more recent case studies and takes a closer look to the building process of the Benefits - Opportunities-Costs and Risks models using AHP top level networks, rating of the B,O, C, R with the help of the strategic criteria and ANP bottom level networks. The Encyclicon is an advanced dictionary of structures used to represent complex decisions. The first dictionary of hierarchic decision making was the Hierarchon. Since hierarchies are a special case of networks, the examples given here can be regarded as more general and complete representation of decision making. In particular, except for a group of market share examples, they all involve decisions made by considering Benefits (B), Opportunities (O), Costs (C) and Risks (R). They also involve a synthesis of these BOCR merits into a single overall best outcome for a decision. This is the first volume of the series of Encyclicon books. Each of the books contains different models from different years, collected by a different author along with Thomas L. Saaty and although all books tackle similar topics there are different models and different approaches on how to summarize and represent models for general use. These books are meant as a reference guide when you try to set up ANP or AHP complex decision models. The case studies in the books are linked to online reference material related to that which often include the super decision model, power point presentation and the original report of the case.

Author: Jeff Walker
Publisher: Hay House, Inc
ISBN: 1401960243
Category : Business & Economics
Languages : en
Pages : 313

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Book Description
From the creator of Product Launch Formula: A new edition of the #1 New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions. The revised and updated edition of the #1 New York Times bestseller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start. Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget? Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success. Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

Author: Vision Forum
Publisher: Vision Forum
ISBN: 9781929241255
Category : Religion
Languages : en
Pages : 80

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Book Description
The single most influential Christian textbook in history, most scholars agree that most, if not all, of the Founding Fathers were taught to read and write using this The New England Primer, which is unsurpassed to this day for its excellence of practical training and Christian worldview. First published in 1690, the goal of the Primer was to combine the study of the Bible with the alphabet, vocabulary, and the reading of prose and poetry. This is the book that introduced the children's prayer, "Now I lay me down to sleep," and which made the "Shorter Catechism" a staple of education for all American children. More than five million copies were sold in the nineteenth century alone.

Author: Alexandra Watkins
Publisher: Berrett-Koehler Publishers
ISBN: 1626561885
Category : Business & Economics
Languages : en
Pages : 87

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Book Description
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

Author: Marc Annacchino
Publisher: Elsevier
ISBN: 0080468322
Category : Business & Economics
Languages : en
Pages : 525

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Book Description
The Pursuit of New Product Development: The Business Development Process begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in today's global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead. - Provides product development professionals with the concepts and tools for a more integrated, successful product development cycle - Promotes a more coherent deployment of managers, engineers, marketers, and sales personnel to achieve results within market opportunity in terms of time, cost and performance - Shows how to better identify and target product value propositions in product line extensions and in securing new markets

Author: Surajit Das
Publisher: Springer
ISBN: 8132220951
Category : Science
Languages : en
Pages : 252

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Book Description
Microorganisms play an important role in the maintenance of the ecosystem structure and function. Bacteria constitute the major part of the microorganisms and possess tremendous potential in many important applications from environmental clean up to the drug discovery. Much advancement has been taken place in the field of research on bacterial systems. This book summarizes the experimental setups required for applied microbiological studies. Important background information, representative results, step by step protocol in this book will be of great use to the students, early career researchers as well as the academicians. The book describes many experiments covering the basic microbiological experiments to the applications of microbial systems for advanced research. Researchers in any field who utilize bacterial systems will find this book very useful. In addition to microbiology and bacteriology, this book will also find useful in molecular biology, genetics, and pathology and the volume should prove to be a valuable laboratory resource in clinical and environmental microbiology, microbial genetics and agricultural research. Unique features • Easy to follow by the users as the experiments have been written in simple language and step-wise manner. • Role of each reagents to be used in each experiment have been described which will help the beginners to understand quickly and design their own experiment. • Each experiment has been equipped with the coloured illustrations for proper understanding of the concept. • Trouble-shootings at the end of each experiment will be helpful in overcoming the problems faced by the users. • Flow-chart of each experiment will quickly guide the users in performing the experiments.

Author: Simcha Whitehill
Publisher: Pikachu Press
ISBN: 9781604382099
Category : Juvenile Fiction
Languages : en
Pages : 28

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Book Description
A Pokémon Adventure Through the Alphabet! Dozens of Pokémon can be found in the Pokémon Primers: ABC Book. With Pikachu, Eevee, and all their friends, learning the alphabet has never been more enjoyable. Start off any young child with a journey into the world of Pokémon! This Pokémon Primer offers a captivating storyline and over 100 flaps to lift and reveal, each showing Poké Balls, Berries, and other items! Pokémon named in the book also contain their pronunciations to help both kids and parents alike. Illustrated by Pokémon and written by beloved children’s author Simcha Whitehill, this ABC book will create lasting memories. The book will appeal best to younger children, so take your Trainer in training on a Pokémon adventure today!

Author: Nick Iuppa
Publisher: CRC Press
ISBN: 1136134069
Category : Art
Languages : en
Pages : 259

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Book Description
Aimed at designers of multimedia programs and Web sites, this book offers a hands-on guide to interactive design. It examines the expanded capabilities of digital video.