The Problem and the Approach, digital original edition PDF Download

Author: Lev S. Vygotsky
Publisher: MIT Press
ISBN: 0262318040
Category : Language Arts & Disciplines
Languages : en
Pages : 97

View

Book Description
This BIT offers an excerpt from a foundational work of cognitive science—considered one of the most important and influential books ever published by the MIT Press—that outlines a theory of the development of specifically human higher mental functions.

Author: Simon Kingsnorth
Publisher: Kogan Page Publishers
ISBN: 0749474718
Category : Business & Economics
Languages : en
Pages : 344

View

Book Description
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Author: Annmarie Hanlon
Publisher: SAGE
ISBN: 1529786428
Category : Business & Economics
Languages : en
Pages : 582

View

Book Description
An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet. The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone. Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading. Worked digital marketing plan. Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.

Author: Bixio Rimoldi
Publisher: Cambridge University Press
ISBN: 1107116457
Category : Computers
Languages : en
Pages : 313

View

Book Description
A comprehensive text that takes a unique top-down approach to teaching the fundamentals of digital communication for a one-semester course.

Author: Stéphane Marchand-Maillet
Publisher: Elsevier
ISBN: 0080527825
Category : Technology & Engineering
Languages : en
Pages : 279

View

Book Description
Binary Digital Image Processing is aimed at faculty, postgraduate students and industry specialists. It is both a text reference and a textbook that reviews and analyses the research output in this field of binary image processing. It is aimed at both advanced researchers as well as educating the novice to this area. The theoretical part of this book includes the basic principles required for binary digital image analysis. The practical part which will take an algorithmic approach addresses problems which find applications beyond binary digital line image processing.The book first outlines the theoretical framework underpinning the study of digital image processing with particular reference to those needed for line image processing. The theoretical tools in the first part of the book set the stage for the second and third parts, where low-level binary image processing is addressed and then intermediate level processing of binary line images is studied. The book concludes with some practical applications of this work by reviewing some industrial and software applications (engineering drawing storage and primitive extraction, fingerprint compression). Outlines the theoretical framework underpinning the study of digital image processing with particular reference to binary line image processing Addresses low-level binary image processing, reviewing a number of essential characteristics of binary digital images and providing solution procedures and algorithms Includes detailed reviews of topics in binary digital image processing with up-to-date research references in relation to each of the problems under study Includes some practical applications of this work by reviewing some common applications Covers a range of topics, organised by theoretical field rather than being driven by problem definitions

Author: Michel Ledoux
Publisher: John Wiley & Sons
ISBN: 1119368774
Category : Science
Languages : en
Pages : 229

View

Book Description
This book aims to provide an efficient methodology of solving a fluid mechanics problem, based on an awareness of the physical. It meets different objectives of the student, the future engineer or scientist: Simple sizing calculations are required to master today's numerical approach for solving complex practical problems.

Author: Songhua Xu
Publisher: Springer Science & Business Media
ISBN: 3540881484
Category : Computers
Languages : en
Pages : 367

View

Book Description
"A Computational Approach to Digital Chinese Painting and Calligraphy" is a technical book on computer science and its applications in the arts. It focuses on Oriental digital arts, in particular Chinese arts and painting, offering a multi-disciplinary treatment from the angles of computer graphics, interactive techniques, human-computer interaction, and artificial intelligence. The book also discusses the unique difficulties and challenges of using the computer to produce Oriental arts, including research results by the authors and their lessons and engineering experiences behind these efforts. Songhua Xu is a computer scientist of Zhejiang University and Yale University, as well as an honorary researcher of the University of Hong Kong. Francis C.M. Lau is Professor at the University of Hong Kong where he leads the Systems Research Group in the Department of Computer Science. Yunhe Pan is Professor of Computer Science at Zhejiang University as well as Deputy President of Chinese Academy of Engineering.

Author: Petra Michel
Publisher: Springer Science & Business Media
ISBN: 1461536324
Category : Technology & Engineering
Languages : en
Pages : 424

View

Book Description
Over the past decade there has been a dramatic change in the role played by design automation for electronic systems. Ten years ago, integrated circuit (IC) designers were content to use the computer for circuit, logic, and limited amounts of high-level simulation, as well as for capturing the digitized mask layouts used for IC manufacture. The tools were only aids to design-the designer could always find a way to implement the chip or board manually if the tools failed or if they did not give acceptable results. Today, however, design technology plays an indispensable role in the design ofelectronic systems and is critical to achieving time-to-market, cost, and performance targets. In less than ten years, designers have come to rely on automatic or semi automatic CAD systems for the physical design ofcomplex ICs containing over a million transistors. In the past three years, practical logic synthesis systems that take into account both cost and performance have become a commercial reality and many designers have already relinquished control ofthe logic netlist level of design to automatic computer aids. To date, only in certain well-defined areas, especially digital signal process ing and telecommunications. have higher-level design methods and tools found significant success. However, the forces of time-to-market and growing system complexity will demand the broad-based adoption of high-level, automated methods and tools over the next few years.

Author: Yves Caseau
Publisher: CRC Press
ISBN: 100055287X
Category : Business & Economics
Languages : en
Pages : 217

View

Book Description
The Lean Approach to Digital Transformation: From Customer to Code and From Code to Customer is organized into three parts that expose and develop the three capabilities that are essential for a successful digital transformation: 1. Understanding how to co-create digital services with users, whether they are customers or future customers. This ability combines observation, dialogue, and iterative experimentation. The approach proposed in this book is based on the Lean Startup approach, according to an extended vision that combines Design Thinking and Growth Hacking. Companies must become truly "customer-centric", from observation and listening to co-development. The revolution of the digital age of the 21st century is that customer orientation is more imperative -- the era of abundance, usages rate of change, complexity of experiences, and shift of power towards communities -- are easier, using digital tools and digital communities. 2. Developing an information system (IS) that is the backbone of the digital transformation – called “exponential information system” to designate an open IS (in particular on its borders), capable of interfacing and combining with external services, positioned as a player in software ecosystems and built for processing scalable and dynamic data flows. The exponential information system is constantly changing and it continuously absorbs the best of information processing technology, such as Artificial Intelligence and Machine Learning. 3. Building software “micro-factories” that produce service platforms, which are called “Lean software factories.” This “software factory” concept covers the integration of agile methods, tooling and continuous integration and deployment practices, a customer-oriented product approach, and a platform approach based on modularity, as well as API-based architecture and openness to external stakeholders. This software micro-factory is the foundation that continuously produces and provides constantly evolving services. These three capabilities are not unique or specific to this book, they are linked to other concepts such as agile methods, product development according to lean principles, software production approaches such as CICD (continuous integration and deployment) or DevOps. This book weaves a common frame of reference for all these approaches to derive more value from the digital transformation and to facilitate its implementation. The title of the book refers to the “lean approach to digital transformation” because the two underlying frameworks, Lean Startup and Lean Software Factory, are directly inspired by Lean, in the sense of the Toyota Way. The Lean approach is present from the beginning to the end of this book -- it provides the framework for customer orientation and the love of a job well done, which are the conditions for the success of a digital transformation.

Author: L.B. Pape-Haugaard
Publisher: IOS Press
ISBN: 1643680838
Category : Medical
Languages : en
Pages : 1498

View

Book Description
Digital health and medical informatics have grown in importance in recent years, and have now become central to the provision of effective healthcare around the world. This book presents the proceedings of the 30th Medical Informatics Europe conference (MIE). This edition of the conference, hosted by the European Federation for Medical Informatics (EFMI) since the 1970s, was due to be held in Geneva, Switzerland in April 2020, but as a result of measures to prevent the spread of the Covid19 pandemic, the conference itself had to be cancelled. Nevertheless, because this collection of papers offers a wealth of knowledge and experience across the full spectrum of digital health and medicine, it was decided to publish the submissions accepted in the review process and confirmed by the Scientific Program Committee for publication, and these are published here as planned. The 232 papers are themed under 6 section headings: biomedical data, tools and methods; supporting care delivery; health and prevention; precision medicine and public health; human factors and citizen centered digital health; and ethics, legal and societal aspects. A 7th section deals with the Swiss personalized health network, and section 8 includes the 125 posters accepted for the conference. Offering an overview of current trends and developments in digital health and medical informatics, the book provides a valuable information resource for researchers and health practitioners alike.