Author: Pearse, Lever & CoPublisher:
ISBN:
Category :
Languages : en
Pages : 32
Book Description
The Practice of General Advertising, with Special Reference to Public Companies and Public Investments
Author: Pearse, Lever & CoThe Practice of General Advertising
Author: Pearse, Lever and CoPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 16
Book Description
Theory and Practice of Advertising
Author: S. Roland HallPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 712
Book Description
The Practice of Advertising
Author: Norman Arthur HartPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 287
Book Description
Advertising
Author: William WellsPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 776
Book Description
Advertising
Author: William WellsPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 610
Book Description
Advertising
Author: Daniel StarchPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 322
Book Description
The Practice of Advertising
Author: Chartered Institute of MarketingPublisher: Routledge
ISBN: 9780750622394
Category : Advertising
Languages : en
Pages : 0
Book Description
Surveys the whole advertising process
Principles and Practice of Advertising
Author: Gerald Bertram WadsworthPublisher: Theclassics.Us
ISBN: 9781230236995
Category :
Languages : en
Pages : 88
Book Description
This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1911 edition. Excerpt: ... SECTION 1 COMMODITIES The Advertising Man has to consider commodities from three main or general viewpoints. First, Commercial Considerations, which are those that relate to commodities in general. Second, Material Considerations, which are those that relate to commodities in particular. Third, Monetary Considerations, which are those that relate chiefly to the distinction between "Price" and "Value" and the conditions which are responsible for the distinction. CHAPTER I COMMERCIAL CONSIDERATIONS The commercial considerations of commodities refer to the relationship between commodities in general and the world of commerce. The advertising man who has a basic knowledge of these important points will be able to make the more specific analysis of a commodity as discussed under material considerations, and which is without question one of the most important steps that are essential to the proper construction and application of advertising. While the subject is one upon which volumes could be written, and read with benefit by the advertising man, it is herein confined to the five most important considerations. First--Those of advertisability. Second--Those of sources. Third--Those of substance. Fourth--Those of condition. Fifth--Those of efliciency. The Advertisability of a Commodity Is Dependent Upon the Scope of Its Utility The fact that a product is entitled to be designated as a commodity does not necessarily indicate that it is advertisable. There are many instances where a commodity may possess a high intrinsic value and yet have such a limited field of usefulness as to make salesmanship the only practical method of obtaining distribution. For instance, there are certain materials and machines used in the manufacture of millstones....
Author: Harry Tipper