Author: The Associated PressPublisher: Basic Books
ISBN: 9780465082995
Category : Literary Collections
Languages : en
Pages : 0
Book Description
A fully revised and updated edition of the bible of the newspaper industry
Scientific American
Author: The Associated Press Stylebook 2013
Author: The Associated PressPublisher: Basic Books
ISBN: 9780465082995
Category : Literary Collections
Languages : en
Pages : 0
Book Description
A fully revised and updated edition of the bible of the newspaper industry
Books in Series, 1876-1949: Authors
Author: Publisher:
ISBN:
Category : Booksellers' catalogs
Languages : en
Pages : 878
Book Description
The Practical Telephone Handbook
Author: J. PooleSchool, Family, and Community Partnerships
Author: Joyce L. EpsteinPublisher: Corwin Press
ISBN: 1483320014
Category : Education
Languages : en
Pages : 508
Book Description
Strengthen programs of family and community engagement to promote equity and increase student success! When schools, families, and communities collaborate and share responsibility for students′ education, more students succeed in school. Based on 30 years of research and fieldwork, the fourth edition of the bestseller School, Family, and Community Partnerships: Your Handbook for Action, presents tools and guidelines to help develop more effective and more equitable programs of family and community engagement. Written by a team of well-known experts, it provides a theory and framework of six types of involvement for action; up-to-date research on school, family, and community collaboration; and new materials for professional development and on-going technical assistance. Readers also will find: Examples of best practices on the six types of involvement from preschools, and elementary, middle, and high schools Checklists, templates, and evaluations to plan goal-linked partnership programs and assess progress CD-ROM with slides and notes for two presentations: A new awareness session to orient colleagues on the major components of a research-based partnership program, and a full One-Day Team Training Workshop to prepare school teams to develop their partnership programs. As a foundational text, this handbook demonstrates a proven approach to implement and sustain inclusive, goal-linked programs of partnership. It shows how a good partnership program is an essential component of good school organization and school improvement for student success. This book will help every district and all schools strengthen and continually improve their programs of family and community engagement.
Backpacker
Author: Publisher:
ISBN:
Category :
Languages : en
Pages : 206
Book Description
Backpacker brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured.
The Copywriter's Handbook
Author: Robert W. BlyPublisher: Holt Paperbacks
ISBN: 1429900156
Category : Business & Economics
Languages : en
Pages : 431
Book Description
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Practical Telephone Handbook and Guide to the Telephone Exchange
Author: Joseph PoolePublisher:
ISBN:
Category : Telephone
Languages : en
Pages : 308
Book Description
Copywriter's Handbook
Author: Nat G. BodianPublisher: Greenwood
ISBN:
Category : Business & Economics
Languages : en
Pages : 308
Book Description
Telecommunications and Data Communications Handbook
Author: Ray HorakPublisher: John Wiley & Sons
ISBN: 1118585801
Category : Technology & Engineering
Languages : en
Pages : 795
Book Description
For an accessible and comprehensive survey of telecommunications and data communications technologies and services, consult the Telecommunications and Data Communications Handbook, which includes information on origins, evolution and meaningful contemporary applications. Find discussions of technologies set in context, with details on fiber optics, cellular radio, digital carrier systems, TCP/IP, and the Internet. Explore topics like Voice over Internet Protocol (VoIP); 802.16 & WiMAX; Passive Optical Network (PON); 802.11g & Multiple Input Multiple Output (MIMO) in this easily accessible guide without the burden of technical jargon.