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Author: Martin Puchner Publisher: ISBN: 0812998936 Category : Biography & Autobiography Languages : en Pages : 458
Book Description
"The story of literature in sixteen acts, from Alexander the Great and the Iliad to ebooks and Harry Potter, this engaging book brings together remarkable people and surprising events to show how writing shaped cultures, religions, and the history of the world"--
Author: Martin Puchner Publisher: ISBN: 0812998936 Category : Biography & Autobiography Languages : en Pages : 458
Book Description
"The story of literature in sixteen acts, from Alexander the Great and the Iliad to ebooks and Harry Potter, this engaging book brings together remarkable people and surprising events to show how writing shaped cultures, religions, and the history of the world"--
Author: Joseph Sugarman Publisher: Delstar Pub ISBN: 9781891686016 Category : Business & Economics Languages : en Pages : 312
Book Description
Joseph Sugarman has been recognized worldwide for his ability to create persuasive advertising copy that turns a prospect into a customer. ADVERTISING SECRETS OF THE WRITTEN WORD is a comprehensive textbook that teaches you the step-by-step techniques you can follow to write advertising copy - the same lessons taught at his exclusive $3,000 seminars. The entertainingly illustrated book provides insights into the skills it takes to be a great copywriter & how to develop them. It then takes you into the thought process of ad creation, providing a very disciplined procedure that anybody can follow. A chapter reveals the "psychological triggers" & how they can be used effectively to "cause prospects to exchange their hard-earned money for your product or service." The book also presents many personal stories, advertising examples & many of Sugarman's own ads along with the reasons for their success or failure. Ray Schultz, editor of Direct Magazine says, "There is no better model for copywriters or magazine editors than Joe Sugarman." Quotes by Richard Thalheimer, President of The Sharper Image, Jack Canfield, co-author of Chicken Soup for the Soul & Vice President Albert Gore are shown on the back cover.
Author: Pamela H. Smith Publisher: University of Chicago Press ISBN: 0226818241 Category : History Languages : en Pages : 353
Book Description
"This book focuses on how literate artisans began to write about their discoveries starting around 1400: in other words, it explores the origins of technical writing. Artisans and artists began to publish handbooks, guides, treatises, tip sheets, graphs and recipe books rather than simply pass along their knowledge in the workshop. And they tried to articulate what the new knowledge meant. The popularity of these texts coincided with the founding of a "new philosophy" that sought to investigate nature in a new way. Smith shows how this moment began in the unceasing trials of the craft workshop, and ended in the experimentation of the natural scientific laboratory. These epistemological developments have continued to the present day and still inform how we think about scientific knowledge"--
Author: George Orwell Publisher: Renard Press Ltd ISBN: 1913724263 Category : Literary Collections Languages : en Pages : 15
Book Description
George Orwell set out ‘to make political writing into an art’, and to a wide extent this aim shaped the future of English literature – his descriptions of authoritarian regimes helped to form a new vocabulary that is fundamental to understanding totalitarianism. While 1984 and Animal Farm are amongst the most popular classic novels in the English language, this new series of Orwell’s essays seeks to bring a wider selection of his writing on politics and literature to a new readership. In Why I Write, the first in the Orwell’s Essays series, Orwell describes his journey to becoming a writer, and his movement from writing poems to short stories to the essays, fiction and non-fiction we remember him for. He also discusses what he sees as the ‘four great motives for writing’ – ‘sheer egoism’, ‘aesthetic enthusiasm’, ‘historical impulse’ and ‘political purpose’ – and considers the importance of keeping these in balance. Why I Write is a unique opportunity to look into Orwell’s mind, and it grants the reader an entirely different vantage point from which to consider the rest of the great writer’s oeuvre. 'A writer who can – and must – be rediscovered with every age.' — Irish Times
Author: Rosamond McKitterick Publisher: Cambridge University Press ISBN: 9780521315654 Category : History Languages : en Pages : 312
Book Description
Functional analysis of the written word in eight and ninth century Carolingian European society demonstrates that literacy was not confined to a clerical elite, but dispersed in lay society and used administratively as well.
Author: John Stevens Publisher: ISBN: 9780966530506 Category : Calligraphy Languages : en Pages : 272
Book Description
A profusely illustrated, full-color retrospective of John Stevens' work with letterforms. Includes calligraphy and lettering -- artworks, personal work, experimental work, commissioned work -- as well as graphic work and type design. His body of work spans paper to stone, books to walls, to type and the digital realm. In the text, John presents his approach to a design or work and his thoughts on letterforms, and continues with a discussion on tools, teaching, design and writing in general. Using his body of work as example, he makes the case that barriers between fine arts and graphic arts are mostly irrelevant. A must have for calligraphers, lettering artists, typographers, type designers – anyone who love letters.
Author: Henry Bainton Publisher: University of Pennsylvania Press ISBN: 0812251903 Category : History Languages : en Pages : 208
Book Description
A thought-provoking look at the Angevin aristocracy's literary practices and historical record Coming upon the text of a document such as a charter or a letter inserted into the fabric of a medieval chronicle and quoted in full or at length, modern readers might well assume that the chronicler is simply doing what good historians have always done—that is, citing his source as evidence. Such documentary insertions are not ubiquitous in medieval historiography, however, and are in fact particularly characteristic of the history-writing produced by the Angevins in England and Northern France in the later twelfth century. In History and the Written Word, Henry Bainton puts these documentary gestures center stage in an attempt to understand what the chroniclers were doing historiographically, socially, and culturally when they transcribed a document into a work of history. Where earlier scholars who have looked at the phenomenon have explained this increased use of documents by considering the growing bureaucratic state and an increasing historiographical concern for documentary evidence, Bainton seeks to resituate these histories, together with their authors and users, within literate but sub-state networks of political power. Proposing a new category he designates "literate lordship" to describe the form of power with which documentary history-writing was especially concerned, he shows how important the vernacular was in recording the social lives of these literate lords and how they found it a particularly appropriate medium through which to record their roles in history. Drawing on the perspectives of modern and medieval narratology, medieval multilingualism, and cultural memory, History and the Written Word argues that members of an administrative elite demonstrated their mastery of the rules of literate political behavior by producing and consuming history-writing and its documents.
Author: Martin Puchner
Author: Martin Puchner
Author: Joseph Sugarman
Author: Mike Shatzkin
Author: Pamela H. Smith
Author: George Orwell
Author: Linda Christensen
Author: Rosamond McKitterick
Author: Martin Puchner
Author: John Stevens
Author: Henry Bainton