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Author: Fara Warner Publisher: Prentice Hall ISBN: Category : Business & Economics Languages : en Pages : 250
Book Description
Women now drive some 80% of all buying decisions. By 2010, they'll account for half of America's private wealth: $13 trillion dollars. A few remarkable companies have learned how to refocus on women -- and, in so doing, have achieved truly stunning results. In The Power of the Purse, top journalist Fara Warner takes you behind the scenes at those companies, revealing how they did it -- and how you can, too. Unlike previous books on marketing to women, this one doesn't settle for generalities: it offers in-depth, start-to-finish case studies. Discover how McDonald's turned around its business by recognizing women as full-fledged consumers, not just 'Moms.' Learn how Kodak's digital camera business soared from fourth to first by recognizing women's importance as family 'memory makers'. See how P G built Swiffer into a cultural revolution, and how the diamond industry did the same for right-hand rings. Watch Bratz topple Barbie, Torrid create its enormously successful plus-size stores for teenagers, and Avon connect with a radically new generation of women. From Nike to Home Depot, each story is unique -- but in every case, these companies put women at the center of their strategies, and listened intently to what real women consumers were telling them. It's not about 'painting your products pink': it's about transforming the way you think about women. Do that, and you'll create products that sell better to everyone.
Author: Fara Warner Publisher: Prentice Hall ISBN: Category : Business & Economics Languages : en Pages : 250
Book Description
Women now drive some 80% of all buying decisions. By 2010, they'll account for half of America's private wealth: $13 trillion dollars. A few remarkable companies have learned how to refocus on women -- and, in so doing, have achieved truly stunning results. In The Power of the Purse, top journalist Fara Warner takes you behind the scenes at those companies, revealing how they did it -- and how you can, too. Unlike previous books on marketing to women, this one doesn't settle for generalities: it offers in-depth, start-to-finish case studies. Discover how McDonald's turned around its business by recognizing women as full-fledged consumers, not just 'Moms.' Learn how Kodak's digital camera business soared from fourth to first by recognizing women's importance as family 'memory makers'. See how P G built Swiffer into a cultural revolution, and how the diamond industry did the same for right-hand rings. Watch Bratz topple Barbie, Torrid create its enormously successful plus-size stores for teenagers, and Avon connect with a radically new generation of women. From Nike to Home Depot, each story is unique -- but in every case, these companies put women at the center of their strategies, and listened intently to what real women consumers were telling them. It's not about 'painting your products pink': it's about transforming the way you think about women. Do that, and you'll create products that sell better to everyone.
Author: E. James Ferguson Publisher: UNC Press Books ISBN: 0807839752 Category : History Languages : en Pages : 377
Book Description
In The Power of the Purse, E. James Ferguson examines the intricate financial history of the American Revolution and the Confederation and connects it to political and constitutional developments in the period. Whether states or Congress should pay the debts of the Revolution and collect the taxes was a pivotal question whose solution would largely determine the country's progress toward national union. Ultimately, says Ferguson, the Revolutionary debt fulfilled an important purpose as a "bond of union." Ferguson's masterful analysis, originally published in 1961, has become a classic among the literature on the American Revolution.
Author: William C. Banks Publisher: Oxford University Press, USA ISBN: 0195085388 Category : Budget Languages : en Pages : 278
Book Description
This power, by necessity and preference, has become the central congressional tool for participating in national security policy. Inevitably attacks on policy are transformed into attacks on the making and effects of appropriations.
Author: Nancy Staudt Publisher: University of Chicago Press ISBN: 0226771148 Category : Law Languages : en Pages : 212
Book Description
Congress and the president are not the only branches that deal with fiscal issues in times of war. In this innovative book, Nancy Staudt focuses on the role of federal courts in fiscal matters during warfare and high-cost national defense emergencies. There is, she argues, a judicial power of the purse that becomes evident upon examining the budgetary effects of judicial decision making. The book provides substantial evidence that judges are willing—maybe even eager—to redirect private monies into government hands when the country is in peril, but when the judges receive convincing cues that ongoing wartime activities undermine the nation’s interests, they are more likely to withhold funds from the government by deciding cases in favor of private individuals and entities who show up in court. In stark contrast with conventional legal, political, and institutional thought that privileges factors associated with individual preferences, The Judicial Power of the Purse sheds light on environmental factors in judicial decision making and will be an excellent read for students of judicial behavior in political science and law.
Author: Daniel Friedmann Publisher: Oxford University Press ISBN: 0190278501 Category : Law Languages : en Pages : 417
Book Description
The Purse and the Sword presents a critical analysis of Israel's legal system in the context of its politics, history, and the forces that shape its society. This book examines the extensive powers that Israel's Supreme Court arrogated to itself since the 1980s and traces the history of the transformation of its legal system and the shifts in the balance of power between the branches of government. Centrally, this shift has put unprecedented power in the hands of both the Court and Israel's attorney general and state prosecution at the expense of Israel's cabinet, constituting its executive branch, and the Knesset--its parliament. The expansion of judicial power followed the weakening of the political leadership in the wake of the Yom Kippur war of 1973, and the election results in the following years. These developments are detailed in the context of major issues faced by modern Israel, including the war against terror, the conflict with the Palestinians, the Arab minority, settlements in the West Bank, state and religion, immigration, military service, censorship and freedom of expression, appointments to the government and to public office, and government policies. The aggrandizement of power by the legal system led to a backlash against the Supreme Court in the early part of the current century, and to the partial rebalancing of power towards the political branches.
Author: Diane Maceachern Publisher: Penguin ISBN: 9781583333037 Category : Nature Languages : en Pages : 436
Book Description
Read Diane McEachern's posts on the Penguin Blog. Protecting our environment is one of the biggest issues facing our planet today. But how do we solve a problem that can seem overwhelming-even hopeless? As Diane MacEachern argues in Big Green Purse, the best way to fight the industries that pollute the planet, thereby changing the marketplace forever, is to mobilize the most powerful consumer force in the world-women. MacEachern's message is simple but revolutionary. If women harness the "power of their purse" and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world. Spirited and informative, this book: - targets twenty commodities-cars, cosmetics, coffee, food, paper products, appliances, cleansers, and more-where women's dollars can make a dramatic difference; - provides easy-to-follow guidelines and lists so women can choose the greenest option regardless of what they're buying, along with recommended companies they should support; - encourages women to spend wisely by explaining what's worth the premium price some green products cost, what's not, and when they shouldn't spend money at all; and - differentiates between products that are actually "green" and those that are simply marketed as "ecofriendly." Whether readers want to start with small changes or are ready to devote the majority of their budget to green products, MacEachern offers concrete and immediate ways that women can take action and make a difference. Empowering and enlightening, Big Green Purse will become the "green shopping bible" for women everywhere who are asking, "What can I do?"
Author: Anna Johnson Publisher: Workman Publishing ISBN: 9780761123774 Category : Design Languages : en Pages : 520
Book Description
Behold, the power of the purse! The must-have accessory for the fashion lover's desktop, Handbags delivers a year of showstopping clutches, hobos, totes, and satchels gorgeously photographed in full color. The beaded. The sequined. The fringed. The pleated. The antique. And the elegantly minimalist. Adapted from Anna Johnson's delightful bestseller Handbags. Ooh-la-la!
Author: Deborah Owens Publisher: Simon and Schuster ISBN: 1416571086 Category : Business & Economics Languages : en Pages : 322
Book Description
THERE IS NO BETTER TIME THAN NOW TO STRAIGHTEN OUT YOUR PURSE In A Purse of Your Own, wealth coach Deborah Owens draws from more than twenty years of experience in the fi nancial services industry for a revolutionary and simple approach to investment literacy: Women can take control of their lives and purses by leveraging the feminine powers of intuition, creativity, and empathy to build personal wealth. Filled with quizzes (Pursercises), resource guides (Pursessentials), and examples of real women from housewives to executives who have drastically changed their lives (Purseonality Profi les), A Purse of Your Own will show you how to: • Apply the 7 Wealthy Habits you MUST learn to be fi nancially secure • Buy stocks, bonds, and mutual funds and create a well-balanced portfolio on any budget • Understand the language of investing and how to manage risk • Find a good fi nancial advisor (and recognize the warning signs of a bad one) • Protect what you will build Creating and maintaining wealth can come only from understanding how money works. Use Deborah's "Power of the Purse" wealth-building strategy and your money will work for you!
Author: Jean-Marc F. Blanchard Publisher: Routledge ISBN: 1135269017 Category : History Languages : en Pages : 364
Book Description
The essays here address the relationship between economic interdependence and international conflict, the political economy of economic sanctions, and the role of economic incentives in international statecraft.
Author: Fara Warner
Author: Fara Warner
Author: E. James Ferguson
Author: Richard F. Fenno
Author: William C. Banks
Author: Nancy Staudt
Author: Daniel Friedmann
Author: Diane Maceachern
Author: Anna Johnson
Author: Deborah Owens
Author: Jean-Marc F. Blanchard