The Power of Personal Branding for Career Success PDF Download

Author: Karen Wensley
Publisher:
ISBN: 9781553856641
Category : Branding (Marketing)
Languages : en
Pages : 144

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Author: Karen Wensley
Publisher:
ISBN: 9781553856658
Category : Branding (Marketing)
Languages : en
Pages :

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Author: Tim O'Brien
Publisher: Mendham Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 256

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"Why is personal branding so important today? At one time, superior skills, great resources and inside knowledge gave you a competitive advantage; now they are merely prerequisites if you even hope to compete in today's marketplace. Our personal brand--the word or phrase we want others to think of when they think of us--is all that is left to differentiate us from the pack. Because your personal brand is uniquely about you, it will never become a commodity. Statistics overwhelmingly show people buy personalities and ideas long before they buy products or services. The challenge for most professionals is that they lack the discipline necessary to define their personal brands. As a result, their peers select it for them. Unfortunately, the personal brand others select for you will not always be the personal brand you would have selected for yourself. This is where The Personal Branding Group comes in."--Descripción del editor.

Author: Dan Schawbel
Publisher: Diversion Books
ISBN: 1682301591
Category : Business & Economics
Languages : en
Pages : 192

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“An instruction manual for developing your personal brand and then leveraging that brand to command your career” by the New York Times bestselling author (New York Post). From Dan Schawbel, Managing Partner of Millennial Branding, LLC, and the man the New York Times calls a “personal branding guru,” comes a guide detailing how to survive the modern job hunt and thrive in the digital age. Packed with expert insights and concrete, step-by-step instructions to create and maintain one’s personal brand, Me 2.0 shows potential job-hunters how to use digital media and social networks to find job opportunities and careers based on their passion and experience. For those on the edge of starting their career or trying to catch up fast, Me 2.0 offers practical, straightforward advice for driven jobseekers looking for an edge in a fast-paced work environment. “A comprehensive guide for leveraging the big three social media features: LinkedIn, Facebook and Twitter . . . This is a must-read for those who want to create a powerful persona that truly separates them from the competition amidst the war for talent.”—The Washington Post, “Summer Reading List for Business Leaders” “An easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card.”—Entrepreneur “Contains practical ways of harnessing online tools to professional advantage.”—Financial Times “You can read it cover to cover for a comprehensive guide to branding in this social media age or you can simply access the section you need in the moment.”—FoxBusiness.com

Author: Susan Chritton
Publisher: John Wiley & Sons
ISBN: 1118238184
Category : Business & Economics
Languages : en
Pages : 361

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The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more. Tips on utilizing Social Media to showcase your personal brand How personal branding can help advance your career Guidance on creating a clear and concise image With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>

Author: Dan Schawbel
Publisher: St. Martin's Press
ISBN: 1250025672
Category : Business & Economics
Languages : en
Pages : 270

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New York Times and Wall Street Journal Bestseller "Promote Yourself is a perfect read for young people starting their ‘real' job, or veterans who want to up their game."--Daniel H. Pink, #1 New York Times bestselling author of To Sell Is Human and Drive How people perceive you at work has always been vital to a successful career. Now with the Internet, social media, and the unrelenting hum of 24/7 business, the ability to brand and promote yourself effectively has become absolutely essential. No matter how talented you are, it doesn't matter unless managers can see those talents and think of you as an invaluable employee, a game-changing manager, or the person whose name is synonymous with success. So, how do you stand out and get ahead? The subtle and amazingly effective art of self-promotion is the razor-thin difference between success and failure. By drawing on exclusive research on the modern workplace and countless interviews with the most dynamic professionals, career guru and founder of Millennial Branding Dan Schawbel's Promote Yourself gives you the new rules for success, and answers your most pressing questions about your career: * What are managers really looking for? * What do you do if you're stuck at work? * How do you create a personal brand for professional success? * How do you use social media for networking to propel your career? Promote Yourself frees you from the outdated rules for getting ahead and lays out a step-by-step process for building a successful career in an age of ever-changing technologies and economic uncertainty. By basing your personal brand on the rock-solid foundation of hard, soft, and online skills that are essential to get the job done right and by knowing exactly what managers value, Schawbel provides you with the unique skills and message that you'll need today and for the rest of your career. Promote Yourself: The New Rules for Career Success is the definitive book on marketing yourself and building an outstanding career.

Author: Mehak Aneja
Publisher: Harchetan Singh Aneja
ISBN: 9780645835120
Category :
Languages : en
Pages : 0

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In today's competitive job market, standing out and excelling in your career is essential. "The Power of Personal Branding: Stand Out and Thrive in Your Career" is a comprehensive guide that empowers young professionals to develop a strong personal brand that sets them apart from others and propels their professional growth within organizations. This book is designed to educate, inspire, and provide practical strategies for building an exceptional personal brand. Drawing on real-life examples and proven techniques, it offers actionable steps to develop essential soft skills, gain recognition from peers, managers, and cross-functional teams, and achieve long-term career success. Readers will learn how to assess their current professional brand, identify their strengths, and craft a compelling personal brand statement that reflects their unique value proposition. They will discover how to build an impressive online presence using social media platforms, particularly leveraging the power of LinkedIn for networking and personal brand promotion. "The Power of Personal Branding" emphasizes the importance of cultivating professional relationships and provides strategies for effective networking. It also covers developing strong communication skills, showcasing expertise, and positioning oneself as a thought leader in their industry or field. Throughout the book, readers will find practical advice on navigating challenges, overcoming obstacles, and building resilience. They will gain insights on managing their personal brand within their current organization and leveraging opportunities for growth and advancement. By the end of this book, young professionals will be equipped with the knowledge, tools, and inspiration to cultivate a powerful personal brand that helps them stand out, thrive, and achieve their career aspirations. Whether they are seeking career advancement, looking to make a positive impact, or aiming to secure new opportunities, "The Power of Personal Branding" will be their guide to success.

Author: Sherri Thomas
Publisher: Booklocker.com
ISBN: 9781601453662
Category : Business & Economics
Languages : en
Pages : 0

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An insider's guide to getting bigger promotions, better clients, and a richer career life, this reference may take readers' careers from ordinary to extraordinary.

Author: Peter Montoya
Publisher: Peter Montoya
ISBN: 9780967450612
Category : Business & Economics
Languages : en
Pages : 268

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Book Description
From the schoolroom to the boardroom, everyone succeeds - or fails - by the rules of Personal Branding. Understand why, and how, in this guide to shaping your life. Personal Branding isn't the product of ad agencies or corporations; it's a continuous process that's as old as society. A Personal Brand - the values, abilities and personality traits people associate with you - affects your career, your relationships, your life. it. This work teaches the secrets that can turn the right Personal Brand into an engine for unlimited success and wealth.

Author: Lee W. Frederiksen
Publisher:
ISBN: 9780990445906
Category : Business & Economics
Languages : en
Pages : 150

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What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."