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Author: Barry Siskind Publisher: North Vancouver, B.C. : Self-Counsel Press ISBN: 9781551801216 Category : Business & Economics Languages : en Pages : 308
Book Description
The author of this text is arguably the worl d''s leading trade and consumer show expert. Here are an expe rt''s inside secrets for succeeding at trade and consumer sho ws. '
Author: Barry Siskind Publisher: North Vancouver, B.C. : Self-Counsel Press ISBN: 9781551801216 Category : Business & Economics Languages : en Pages : 308
Book Description
The author of this text is arguably the worl d''s leading trade and consumer show expert. Here are an expe rt''s inside secrets for succeeding at trade and consumer sho ws. '
Author: Barry Siskind Publisher: John Wiley & Sons ISBN: 0470675497 Category : Business & Economics Languages : en Pages : 323
Book Description
A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out, organized, and executed. While some large organizations have a dedicated exhibit staff, often the role of exhibit management lands on the desk of an unsuspecting, overworked, or unwilling sales or marketing person who needs to get results from their exhibit investment, but doesn't know where to start. The Power of Exhibit provides the step-by-step advice you need to exhibit successfully. This definitive guide to trade shows and other event marketing shows how to set objectives, budget for your event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and much more.
Author: Klaus Solberg Söilen Publisher: Springer Science & Business Media ISBN: 3642367933 Category : Business & Economics Languages : en Pages : 188
Book Description
"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they’ll need to successfully meet their business objectives. This book, Exhibit Marketing and Trade Show Intelligence, will assist all those in the exhibition industry to stay on top of trends and changes as we work to improve our customer’s ROI and at the same time strengthen our own bottom line." Paul Woodward Managing Director UFI, the Global Association of the Exhibition Industry "The Exhibit and Event industry has been rapidly expanding over the past several years and offers many global opportunities for a fascinating and rewarding career. Exhibit Marketing & Trade Show Intelligence provides those interested in a career in Exhibit and Event Management a solid foundation on how to become a valuable asset to any organization." Jim Wurm, Executive Director Exhibit & Event Marketers Association (E2MA) "Dr. Klaus Solberg Søilen's book is a vital handbook for all marketers who work with exhibitions as a marketing tool. The book provides clear and extremely useful recommendations for actions before, under and after the exhibition has taken place". Svend Hollensen, author of "Global Marketing"(Pearson) and Associate Professor of International Marketing at the University of Southern Denmark.
Author: Donald R. Self Publisher: Routledge ISBN: 0789017024 Category : Communication in marketing Languages : en Pages : 266
Book Description
As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization's future. This practical handbook provides expert guidance on how to successfully combine targets (employees, volunteers, relationships with the for-profit community) with tools (communications and media, fundraising) for maximum effect.
Author: Barry Siskind
Author: Barry Siskind
Author: Barry Siskind
Author: Klaus Solberg Söilen
Author: United States. Congress. House
Author: United States. Federal Energy Regulatory Commission
Author: United States. Congress. House. Committee on Appropriations
Author: Edward A. Chapman
Author: Donald R. Self
Author: Technical Marketing Associates
Author: