The Power of Corporate Communication PDF Download

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The Power of Corporate Communication

The Power of Corporate Communication PDF Author: Paul A Argenti
Publisher: McGraw Hill Professional
ISBN: 9780071379496
Category : Business & Economics
Languages : en
Pages : 316

Book Description
Featuring real-world examples and case studies from leading organizations such as SONY, Coke, GE and Martha Stewart, this book tackles key topics, including: how to leverage the organization's image; how to get your message to shareholders; and how to manage the media.
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