The Political Speechwriter's Companion PDF Download

Author: Robert A. Lehrman
Publisher: CQ Press
ISBN: 1506387756
Category : Language Arts & Disciplines
Languages : en
Pages : 537

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Book Description
The Political Speechwriter's Companion: A Guide for Writers and Speakers guides students through a systematic “LAWS” approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember; anecdotes that make listeners laugh and cry; wit that pokes fun at opponents but also shows their own lighter side; and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.

Author: Robert A. Lehrman
Publisher: CQ Press
ISBN: 150638773X
Category : Language Arts & Disciplines
Languages : en
Pages : 547

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Book Description
Can you really learn to write speeches? The Political Speechwriter′s Companion guides students through a systematic "LAWS" approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember, anecdotes that make listeners laugh and cry, wit that pokes fun at opponents but also shows their own lighter side, and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.

Author: Robert A. Lehrman
Publisher: CQ Press
ISBN: 9781604265491
Category : Language Arts & Disciplines
Languages : en
Pages : 0

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Book Description
Other guides on public speaking focus on how to convey knowledge or understanding. While it is useful to master such informative speech, other goals and strategies are essential for a politician: publicity, for one. To communicate optimism, to rely on material written by others, to speak repeatedly, day in and day out. Above all, politicians need to persuade their audiences. They can use facts or appeal to values, but in the end, they must urge action. Politicians are advocates. Robert Lehrman, former speechwriter for Vice President Al Gore, offers both speakers and writers the LAWS of political speech. He explains how speakers can deliver: • Language the audience will understand and remember, • Anecdotes that make listeners laugh and cry, • Wit that pokes fun at opponents but also shows their own lighter side, and • Support in the way of statistics, examples, and testimony. With how-to guidance in each chapter—including annotated speeches—Lehrman shows how to apply the LAWS at every step, even providing an entire chapter on delivery. Lehrman also opens up his Rolodex to readers, interviewing speechwriting luminaries who offer up their best advice in a “Behind the Scenes” feature. “As Delivered” boxes point to Web links for watching notable speeches, while a handy “Speechwriter’s Checklist” concludes every chapter.

Author: Robert Schlesinger
Publisher: Simon and Schuster
ISBN: 1416565353
Category : History
Languages : en
Pages : 595

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Book Description
In White House Ghosts, veteran Washington reporter Robert Schlesinger opens a fresh and revealing window on the modern presidency from FDR to George W. Bush. This is the first book to examine a crucial and often hidden role played by the men and women who help presidents find the words they hope will define their places in history. Drawing on scores of interviews with White House scribes and on extensive archival research, Schlesinger weaves intimate, amusing, compelling stories that provide surprising insights into the personalities, quirks, egos, ambitions, and humor of these presidents as well as how well or not they understood the bully pulpit. White House Ghosts traces the evolution of the presidential speechwriter's job from Raymond Moley under FDR through such luminaries as Ted Sorensen and Arthur Schlesinger, Jr., under JFK, Jack Valenti and Richard Goodwin under LBJ, William Safire and Pat Buchanan under Nixon, Hendrik Hertzberg and James Fallows under Carter, and Peggy Noonan under Reagan, to the "Troika" of Michael Gerson, John McConnell, and Matthew Scully under George W. Bush. White House Ghosts tells the fascinating inside stories behind some of the most iconic presidential phrases: the first inaugural of FDR ("the only thing we have to fear is fear itself ") and JFK ("ask not what your country can do for you -- ask what you can do for your country"), Richard Nixon's "I am not a crook" and Ronald Reagan's "tear down this wall" speeches, Bill Clinton's ending "the era of big government" State of the Union, and George W. Bush's post-9/11 declaration that "whether we bring our enemies to justice or bring justice to our enemies, justice will be done" -- and dozens of other noteworthy speeches. The book also addresses crucial questions surrounding the complex relationship between speechwriter and speechgiver, such as who actually crafted the most memorable phrases, who deserves credit for them, and who has claimed it. Schlesinger tells the story of the modern American presidency through this unique prism -- how our chief executives developed their very different rhetorical styles and how well they grasped the rewards of reaching out to the country. White House Ghosts is dramatic, funny, gripping, surprising, serious -- and always entertaining.

Author: Jeff Nussbaum
Publisher: Flatiron Books
ISBN: 1250240719
Category : Literary Collections
Languages : en
Pages : 385

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Book Description
A fascinating insight into notable speeches that were never delivered, showing what could have been if history had gone down a different path For almost every delivered speech, there exists an undelivered opposite. These "second speeches" provide alternative histories of what could have been if not for schedule changes, changes of heart, or momentous turns of events. In Undelivered, political speechwriter Jeff Nussbaum presents the most notable speeches the public never heard, from Dwight Eisenhower’s apology for a D-Day failure to Richard Nixon’s refusal to resign the presidency, and even Hillary Clinton’s acceptance for a 2016 victory—the latter never seen until now. Examining the content of these speeches and the context of the historic moments that almost came to be, Nussbaum considers not only what they tell us about the past but also what they can inform us about our present.

Author: Simon Lancaster
Publisher: The Crowood Press
ISBN: 0719828686
Category : Language Arts & Disciplines
Languages : en
Pages : 153

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Book Description
Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.

Author: Joan Detz
Publisher: Macmillan
ISBN: 1250041074
Category : Business & Economics
Languages : en
Pages : 241

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Book Description
With more than 65,000 copies sold in two editions and recommendations from Forbes and U.S. News & World Report, this time-tested how-to guide offers sound advice on every aspect of researching, writing, and delivering an effective speech. Filled with anecdotes, tips, examples, and practical advice, this accessible guide makes one of the most daunting tasks manageable-and even fun. Speaking coach Joan Detz covers everything from the basics to the finer points of writing and delivering a speech with persuasion, style, and humor. Topics include: - Assessing your audience - Researching your subject-and deciding what to leave out - Keeping it simple - Using imagery, quotations, repetition, and humor - Special-occasion speeches - Speaking to international audiences - Using Power Point and other visual aids - And many more The third edition has been updated and expanded to include new examples and the latest technology, as well as a section on social media, making it a must-have for anyone who writes and delivers speeches, whether novices or experienced veterans at the podium.

Author: Romesh Ratnesar
Publisher: Simon and Schuster
ISBN: 1439170053
Category : History
Languages : en
Pages : 240

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Book Description
On June 12, 1987, Ronald Reagan addressed a crowd of 20,000 people in West Berlin in the shadow of the Berlin Wall. The words he delivered that afternoon would become among the most famous in presidential history. "Mr. Gorbachev, open this gate," Reagan said. "Mr. Gorbachev, tear down this Wall!" In this riveting and fast-paced book, Romesh Ratnesar provides an account of how Reagan arrived at his defining moment and what followed from it. The book is based on interviews with numerous former Reagan administration officials and American and German eyewitnesses to the speech, as well as recently declassified State Department documents and East German records of the president's trip. Ratnesar provides new details about the origins of Reagan's speech and the debate within the administration about how to issue the fateful challenge to Gorbachev. Tear Down This Wall re-creates the charged atmosphere surrounding Reagan's visit to Berlin and explores the speech's role in bringing about the fall of the Berlin Wall less than two years later. At the heart of the story is the relationship between two giants of the late twentieth century: Ronald Reagan and Mikhail Gorbachev. Departing from the view that Reagan "won" the Cold War, Ratnesar demonstrates that both Reagan and Gorbachev played indispensable roles in bringing about the end of the U.S.-Soviet rivalry. It was the trust that Reagan and Gorbachev built in each other that allowed them finally to overcome the suspicions that had held their predecessors back. Calling on Gorbachev to tear down the Wall, in Reagan's mind, might actually encourage him to do it. Reagan's speech in Berlin was more than a good sound bite. Twenty years after the fall of the Berlin Wall, we can now see the speech as the event that marked the beginning of the end of the Cold War. Elegant and dramatic, Tear Down This Wall is the definitive account of one of the most memorable speeches in recent history and a reminder of the power of a president's words to change the world.

Author: James Groves
Publisher:
ISBN: 9780977546503
Category : Audiences
Languages : en
Pages : 97

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Book Description
Communication underpins nearly every aspect of our lives and effective communication is essential to the conduct of Australian society. Speeches are used frequently as a means of communication by business, government or community leaders. Speeches are one of the ways an organisation or government can publicise products,programs or achievements in a competitive news and marketing environment. They also allow the speaker to 'narrowcast' specific messages to special groups. Australia does not have a culture of speechmaking to the same extent as other countries such as the United States. Consequently, speakers and speechwriters sometimes lack a supportive environment in which to develop their craft. The matters above are not likely to be altered in the short-term, but understanding them will help in the preparation of successful speeches.

Author: Richard N. Goodwin
Publisher: Open Road Media
ISBN: 1497655218
Category : History
Languages : en
Pages : 483

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Book Description
From the speechwriter and top adviser to presidents Kennedy and Johnson: A behind-the-scenes history of the most momentous decade in American politics. Richard N. Goodwin entered public service in 1958 as a law clerk for Supreme Court Associate Justice Felix Frankfurter. He left politics ten years later in the aftermath of Senator Robert F. Kennedy’s assassination. Over the course of one extraordinary decade, Goodwin orchestrated some of the noblest achievements in the history of the US government and bore witness to two of its greatest tragedies. His eloquent and inspirational memoir is one of the most captivating chronicles of those turbulent years ever published. From the Twenty-One quiz-show scandal to the heady days of John F. Kennedy’s presidential campaign to President Lyndon Johnson’s heroic vote wrangling on behalf of civil rights legislation, Remembering America brings to life the most fascinating figures and events of the era. As a member of the Kennedy administration, Goodwin charted a new course for US relations with Latin America and met in secret with Che Guevara in Uruguay. He wrote Johnson’s historic civil rights speech, “We Shall Overcome,” in support of the Voting Rights Act of 1965 and formulated the concept of the Great Society and its programs, which sought to eradicate poverty and racial injustice. After breaking with Johnson over the president’s commitment to the Vietnam War, Goodwin played a pivotal role in bringing antiwar candidate Eugene McCarthy to within a few hundred votes of victory in the 1968 New Hampshire primary. Three months later, he was with his good friend Robert F. Kennedy in Los Angeles the night that the young senator’s life—and the progressive movement that had rapidly brought about such significant change—came to a devastating end. Throughout this critical decade, Goodwin held steadfast to the passions and principles that had first led him to public service. Remembering America is a thrilling account of the breathtaking victories and heartbreaking disappointments of the 1960s, and a rousing call to action for readers committed to justice today.