Author: Laszlo Bruszt
Publisher: OUP Oxford
ISBN: 0191008214
Category : Business & Economics
Languages : en
Pages : 385
Book Description
Emerging market countries are currently facing a dual challenge. How to incorporate transnational regulations into their societies, while building their own versions of regulatory capitalism. This raises a multitude questions and challenges. Will the diffusion of international public and private regulations of developed countries, benefit a few and marginalize less developed countries? Or, can these regulations foster transnational public-private experiments to improve local regulatory capacities and social conditions? What kinds of strategies might facilitate or impede both transnational regulatory integration and local institutional upgrading? This book offers a fresh perspective in reconciling the seemingly incompatible goals of transnational integration and development. It offers a new analytical framework and a set of case studies that help forge a comparative analysis of integration and development. It offers both the identification of the mechanisms that can foster lasting transnational integration settlements and broad based domestic institutional and economic upgrading. This multidisciplinary study draws on current research from many leading scholars. They analyse issues in a variety of regions around the world and in industries and domains ranging from food safety, manufacturing, telecommunications, finance, as well as labour and environmental rights. The chapters reveal concrete lessons for scholars and practitioners alike, around the different roles and strategies that governments, the multilaterals, firms, and NGOs can take, to facilitate the integration of international standards, improve domestic institutions, and expand the benefits to a great variety of local groups.
Leveling the Playing Field
Author: David Marc
Publisher: Syracuse University Press
ISBN: 0815652550
Category : Sports & Recreation
Languages : en
Pages : 355
Book Description
Leveling the Playing Field tells the story of the African American members of the 1969–70 Syracuse University football team who petitioned for racial equality on their team. The petition had four demands: access to the same academic tutoring made available to their white teammates; better medical care for all team members; starting assignments based on merit rather than race; and a discernible effort to racially integrate the coaching staff, which had been all white since 1898. The players’ charges of racial disparity were fiercely contested by many of the white players on the team, and the debate spilled into the newspapers and drew protests from around the country. Mistakenly called the "Syracuse 8" by media reports in the 1970s, the nine players who signed the petition did not receive a response allowing or even acknowledging their demands. They boycotted the spring 1970 practice, and Coach Ben Schwartzwalder, a deeply beloved figure on campus and a Hall of Fame football coach nearing retirement, banned seven of the players from the team. As tensions escalated, white players staged a day-long walkout in support of the coaching staff, and an enhanced police presence was required at home games. Extensive interviews with each player offer a firsthand account of their decision to stand their ground while knowing it would jeopardize their professional football career. They discuss with candor the ways in which the boycott profoundly changed the course of their lives. In Leveling the Playing Field, Marc chronicles this contentious moment in Syracuse University’s history and tells the story through the eyes of the players who demanded change for themselves and for those who would follow them.
Publisher: Syracuse University Press
ISBN: 0815652550
Category : Sports & Recreation
Languages : en
Pages : 355
Book Description
Leveling the Playing Field tells the story of the African American members of the 1969–70 Syracuse University football team who petitioned for racial equality on their team. The petition had four demands: access to the same academic tutoring made available to their white teammates; better medical care for all team members; starting assignments based on merit rather than race; and a discernible effort to racially integrate the coaching staff, which had been all white since 1898. The players’ charges of racial disparity were fiercely contested by many of the white players on the team, and the debate spilled into the newspapers and drew protests from around the country. Mistakenly called the "Syracuse 8" by media reports in the 1970s, the nine players who signed the petition did not receive a response allowing or even acknowledging their demands. They boycotted the spring 1970 practice, and Coach Ben Schwartzwalder, a deeply beloved figure on campus and a Hall of Fame football coach nearing retirement, banned seven of the players from the team. As tensions escalated, white players staged a day-long walkout in support of the coaching staff, and an enhanced police presence was required at home games. Extensive interviews with each player offer a firsthand account of their decision to stand their ground while knowing it would jeopardize their professional football career. They discuss with candor the ways in which the boycott profoundly changed the course of their lives. In Leveling the Playing Field, Marc chronicles this contentious moment in Syracuse University’s history and tells the story through the eyes of the players who demanded change for themselves and for those who would follow them.
Tilting the Playing Field
Author: Jessica Gavora
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 200
Book Description
When it passed Title IX of the Civil Rights Act in 1972, Congress seemed to be doing something laudable and also long overdue-prohibiting discrimination on the basis of sex in America's schools. But thirty years later, a law designed to guarantee equal opportunity has become the most explicit, government-enforced quota regime in America. Tilting the Playing Field is a trenchant insider's look at how one law--and its unintended consequences--has affected our view of sports, sex, and schools.
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 200
Book Description
When it passed Title IX of the Civil Rights Act in 1972, Congress seemed to be doing something laudable and also long overdue-prohibiting discrimination on the basis of sex in America's schools. But thirty years later, a law designed to guarantee equal opportunity has become the most explicit, government-enforced quota regime in America. Tilting the Playing Field is a trenchant insider's look at how one law--and its unintended consequences--has affected our view of sports, sex, and schools.
Levelling the Playing Field
Author: Andrew Mason
Publisher: Oxford University Press, USA
ISBN: 0199264414
Category : Business & Economics
Languages : en
Pages : 247
Book Description
"Equality of opportunity for all" is a fine piece of political rhetoric but the ideal that lies behind it is slippery to say the least. Some see it as an alternative to a more robust form of egalitarianism, whilst others think that when it is properly understood it provides us with a real radical vision of what it is to level the playing field. This book combines a meritocratic conception of equality of opportunity that governs access to advantaged social positions, withredistributive principles that seek to mitigate the effects of differences in people's circumstances. Taken together, these spell out what it is to level the playing field in the way that justice requires.Oxford Political Theory presents the best new work in contemporary political theory. It is intended to be broad in scope, including original contributions to political philosophy, and also work in applied political theory. The series will contain works of outstanding quality with no restriction as to approach or subject matter.Series Editors: Will Kymlicka, David Miller, and Alan Ryan
Publisher: Oxford University Press, USA
ISBN: 0199264414
Category : Business & Economics
Languages : en
Pages : 247
Book Description
"Equality of opportunity for all" is a fine piece of political rhetoric but the ideal that lies behind it is slippery to say the least. Some see it as an alternative to a more robust form of egalitarianism, whilst others think that when it is properly understood it provides us with a real radical vision of what it is to level the playing field. This book combines a meritocratic conception of equality of opportunity that governs access to advantaged social positions, withredistributive principles that seek to mitigate the effects of differences in people's circumstances. Taken together, these spell out what it is to level the playing field in the way that justice requires.Oxford Political Theory presents the best new work in contemporary political theory. It is intended to be broad in scope, including original contributions to political philosophy, and also work in applied political theory. The series will contain works of outstanding quality with no restriction as to approach or subject matter.Series Editors: Will Kymlicka, David Miller, and Alan Ryan
Leveling the Playing Field
Author: Shifra Bronznick
Publisher: Advancing Women Professionals and Jewish Community
ISBN: 9780615176536
Category : Jewish women
Languages : en
Pages : 128
Book Description
Publisher: Advancing Women Professionals and Jewish Community
ISBN: 9780615176536
Category : Jewish women
Languages : en
Pages : 128
Book Description
Leveling the Playing Field
Author: Laszlo Bruszt
Publisher: OUP Oxford
ISBN: 0191008214
Category : Business & Economics
Languages : en
Pages : 385
Book Description
Emerging market countries are currently facing a dual challenge. How to incorporate transnational regulations into their societies, while building their own versions of regulatory capitalism. This raises a multitude questions and challenges. Will the diffusion of international public and private regulations of developed countries, benefit a few and marginalize less developed countries? Or, can these regulations foster transnational public-private experiments to improve local regulatory capacities and social conditions? What kinds of strategies might facilitate or impede both transnational regulatory integration and local institutional upgrading? This book offers a fresh perspective in reconciling the seemingly incompatible goals of transnational integration and development. It offers a new analytical framework and a set of case studies that help forge a comparative analysis of integration and development. It offers both the identification of the mechanisms that can foster lasting transnational integration settlements and broad based domestic institutional and economic upgrading. This multidisciplinary study draws on current research from many leading scholars. They analyse issues in a variety of regions around the world and in industries and domains ranging from food safety, manufacturing, telecommunications, finance, as well as labour and environmental rights. The chapters reveal concrete lessons for scholars and practitioners alike, around the different roles and strategies that governments, the multilaterals, firms, and NGOs can take, to facilitate the integration of international standards, improve domestic institutions, and expand the benefits to a great variety of local groups.
Publisher: OUP Oxford
ISBN: 0191008214
Category : Business & Economics
Languages : en
Pages : 385
Book Description
Emerging market countries are currently facing a dual challenge. How to incorporate transnational regulations into their societies, while building their own versions of regulatory capitalism. This raises a multitude questions and challenges. Will the diffusion of international public and private regulations of developed countries, benefit a few and marginalize less developed countries? Or, can these regulations foster transnational public-private experiments to improve local regulatory capacities and social conditions? What kinds of strategies might facilitate or impede both transnational regulatory integration and local institutional upgrading? This book offers a fresh perspective in reconciling the seemingly incompatible goals of transnational integration and development. It offers a new analytical framework and a set of case studies that help forge a comparative analysis of integration and development. It offers both the identification of the mechanisms that can foster lasting transnational integration settlements and broad based domestic institutional and economic upgrading. This multidisciplinary study draws on current research from many leading scholars. They analyse issues in a variety of regions around the world and in industries and domains ranging from food safety, manufacturing, telecommunications, finance, as well as labour and environmental rights. The chapters reveal concrete lessons for scholars and practitioners alike, around the different roles and strategies that governments, the multilaterals, firms, and NGOs can take, to facilitate the integration of international standards, improve domestic institutions, and expand the benefits to a great variety of local groups.
Leveling the Playing Field
Author: Paul C. Weiler
Publisher: Harvard University Press
ISBN: 0674045025
Category : Law
Languages : en
Pages : 385
Book Description
The world of sports seems entwined with lawsuits. This is so, Paul Weiler explains, because of two characteristics intrinsic to all competitive sports. First, sporting contests lose their drama if the competition becomes too lopsided. Second, the winning athletes and teams usually take the "lion's share" of both fan attention and spending. So interest in second-rate teams and in second-rate leagues rapidly wanes, leaving one dominant league with monopoly power. The ideal of evenly balanced sporting contests is continually challenged by economic, social, and technological forces. Consequently, Weiler argues, the law is essential to level the playing field for players, owners, and ultimately fans and taxpayers. For example, he shows why players' use of performance-enhancing drugs, even legal ones, should be treated as a more serious offense than, say, use of cocaine. He also explains why proposals to break up dominant leagues and create new ones will not work, and thus why both union representation of players and legal protection for fans--and taxpayers--are necessary. Using well-known incidents--and supplying little-known facts--Weiler analyzes a wide array of moral and economic issues that arise in all competitive sports. He tells us, for example, how Commissioner Bud Selig should respond to Pete Rose's quest for admission to the Hall of Fame; what kind of settlement will allow baseball players and owners to avoid a replay of their past labor battles; and how our political leaders should address the recent wave of taxpayer-built stadiums.
Publisher: Harvard University Press
ISBN: 0674045025
Category : Law
Languages : en
Pages : 385
Book Description
The world of sports seems entwined with lawsuits. This is so, Paul Weiler explains, because of two characteristics intrinsic to all competitive sports. First, sporting contests lose their drama if the competition becomes too lopsided. Second, the winning athletes and teams usually take the "lion's share" of both fan attention and spending. So interest in second-rate teams and in second-rate leagues rapidly wanes, leaving one dominant league with monopoly power. The ideal of evenly balanced sporting contests is continually challenged by economic, social, and technological forces. Consequently, Weiler argues, the law is essential to level the playing field for players, owners, and ultimately fans and taxpayers. For example, he shows why players' use of performance-enhancing drugs, even legal ones, should be treated as a more serious offense than, say, use of cocaine. He also explains why proposals to break up dominant leagues and create new ones will not work, and thus why both union representation of players and legal protection for fans--and taxpayers--are necessary. Using well-known incidents--and supplying little-known facts--Weiler analyzes a wide array of moral and economic issues that arise in all competitive sports. He tells us, for example, how Commissioner Bud Selig should respond to Pete Rose's quest for admission to the Hall of Fame; what kind of settlement will allow baseball players and owners to avoid a replay of their past labor battles; and how our political leaders should address the recent wave of taxpayer-built stadiums.
Communicating on the Playing Field
Author: Josef Solc
Publisher: Xulon Press
ISBN: 1607917637
Category : Christian athletes
Languages : en
Pages : 370
Book Description
Communicating on the Playing Field is a book about reaching out to people around us through sports. The popularity of sports is a bridge builder to 95% of people living in our world. We, as Christians, long to communicate with all nations, but find it difficult to do it through traditional means. As the cultures of our world change, so we must discover effective ways to relate to the secular people. The playing field doesn't present cultural, social, political and religious barriers. It is an open field that is available to Christian athletes and spectators. Since Christ asks us to go and make disciples, sports can help us penetrate our world. This book provides a general introduction to the concept and practice of sports evangelism springing from a biblical and theological platform. It demonstrates many opportunities of doing sports evangelism in the contemporary culture at home and abroad.Dr. Josef Solc is a native of the Czech Republic. He represented his home country in tennis and ice hockey. He wanted to study in a seminary in Prague, but the communist government told him it was more beneficial for their society if he continued playing professional ice hockey than becoming a pastor. During the Russian invasion of Czechoslovakia in 1968, Solc left his home and began his studies in Switzerland, then in Oklahoma and Texas culminating in Ph.D. from Southwestern Baptist Theological Seminary in Fort Worth. There he became a pastor at Hulen Street Baptist Church where he developed a strong evangelistic ministry by using sports. After seventeen years of pastoral ministry, Solc began teaching evangelism and missions at Southeastern Baptist Theological Seminary in Wake Forest, North Carolina.Professor Solc lives with his wife Joy in Raleigh, North Carolina. He continues teaching and doing sports evangelism at SEBTS.
Publisher: Xulon Press
ISBN: 1607917637
Category : Christian athletes
Languages : en
Pages : 370
Book Description
Communicating on the Playing Field is a book about reaching out to people around us through sports. The popularity of sports is a bridge builder to 95% of people living in our world. We, as Christians, long to communicate with all nations, but find it difficult to do it through traditional means. As the cultures of our world change, so we must discover effective ways to relate to the secular people. The playing field doesn't present cultural, social, political and religious barriers. It is an open field that is available to Christian athletes and spectators. Since Christ asks us to go and make disciples, sports can help us penetrate our world. This book provides a general introduction to the concept and practice of sports evangelism springing from a biblical and theological platform. It demonstrates many opportunities of doing sports evangelism in the contemporary culture at home and abroad.Dr. Josef Solc is a native of the Czech Republic. He represented his home country in tennis and ice hockey. He wanted to study in a seminary in Prague, but the communist government told him it was more beneficial for their society if he continued playing professional ice hockey than becoming a pastor. During the Russian invasion of Czechoslovakia in 1968, Solc left his home and began his studies in Switzerland, then in Oklahoma and Texas culminating in Ph.D. from Southwestern Baptist Theological Seminary in Fort Worth. There he became a pastor at Hulen Street Baptist Church where he developed a strong evangelistic ministry by using sports. After seventeen years of pastoral ministry, Solc began teaching evangelism and missions at Southeastern Baptist Theological Seminary in Wake Forest, North Carolina.Professor Solc lives with his wife Joy in Raleigh, North Carolina. He continues teaching and doing sports evangelism at SEBTS.
Leveling the Playing Field
Author: Robert K. Fullinwider
Publisher: Rowman & Littlefield Publishers
ISBN: 1461638828
Category : Philosophy
Languages : en
Pages : 279
Book Description
Leveling the Playing Field examines the admissions policies of contemporary American colleges and universities in light of the assumption that enhancing the educational opportunities of lower-income and minority students would make American society more just. It asks how current admissions policies affect the prospects of such students, and it evaluates alternative approaches. The book treats a variety of topics relevant to answering these questions. What does it mean to reward people according to merit? Is the American system of higher education a meritocracy, and should it be? How do the missions of contemporary institutions of higher education bear on admissions? What are the implications of the Supreme Court's landmark affirmative action decisions of 2003? What is the proper role and significance of standardized tests like the SAT? How does 'lower' education prepare students, or fail to, for higher education? In answering these questions, the book examines legacy preference, early admissions policies, financial aid, the test-prep industry, college counseling, and athletics, evaluating their effects on the distribution of higher education in the United States, not only for lower-income and minority students but for college-bound students in general.
Publisher: Rowman & Littlefield Publishers
ISBN: 1461638828
Category : Philosophy
Languages : en
Pages : 279
Book Description
Leveling the Playing Field examines the admissions policies of contemporary American colleges and universities in light of the assumption that enhancing the educational opportunities of lower-income and minority students would make American society more just. It asks how current admissions policies affect the prospects of such students, and it evaluates alternative approaches. The book treats a variety of topics relevant to answering these questions. What does it mean to reward people according to merit? Is the American system of higher education a meritocracy, and should it be? How do the missions of contemporary institutions of higher education bear on admissions? What are the implications of the Supreme Court's landmark affirmative action decisions of 2003? What is the proper role and significance of standardized tests like the SAT? How does 'lower' education prepare students, or fail to, for higher education? In answering these questions, the book examines legacy preference, early admissions policies, financial aid, the test-prep industry, college counseling, and athletics, evaluating their effects on the distribution of higher education in the United States, not only for lower-income and minority students but for college-bound students in general.
The playing field in audiovisual advertising
Author: Sally Broughton Micova
Publisher: Centre on Regulation in Europe asbl (CERRE)
ISBN:
Category : Political Science
Languages : en
Pages : 111
Book Description
This report contributes to policy debates by providing evidence on the dynamics of markets for audiovisual advertising in which both audiovisual media services (AVMSs) and video sharing platforms (VSPs) are operating. It addresses the following questions: - To what extent are audiovisual media services and VSPs competing in the same markets as comparable services? - What conditions are shaping the levelness of the field on which they are competing? The investigation covered Belgium, France, Italy and the UK. Using a detailed literature review, 26 key informant interviews, and a comparative legal analysis, the research found evidence that: - Though TV advertising and online video advertising on VSPs and other services do not serve exactly the same function for advertisers, AVMSs and VSPs are certainly competing for the same budgets and building relationships with the same advertisers in largely the same way, with media agencies playing an important mediating role. - The playing field is not even. The main reasons that the playing field on which AVMSs and VSPs are competing for advertising budgets is not level are related to imbalances in the human and financial resources they can invest in building relationships and in their ownership of and ability to use data. Interchangeability The distribution of advertising budgets resembles concocting a recipe from a number of different ingredients all of which have different features. Agencies do not see it as competition between offline and online, but about finding the right mix of numerous options to reach certain objectives, and they engage in extensive research and complex modelling to do this. Nevertheless, budgets are not expanding currently and there is increased pressure to achieve efficiency and short-term effects, reported against key performance indicators (KPIs). Agencies and advertisers still view TV as crucial for advertising, especially for brand building and awareness, and often TV advertising is the flagship around which the rest of the campaign is designed. TV is trusted because its regulatory framework ensures it is a ‘brand safe’ environment and a good viewing experience, and because the audited measurement systems provide transparency in terms of where advertiser money is going and what it is getting. For agencies and advertisers, online video advertising is attractive for its efficiency in reaching target audiences, often with significant cost saving and in extreme detail, and for the ability to receive rapid feedback on the response to ads placed. They also value online options for small or experimental campaigns. Despite remaining suspicious of much of the data that is produced and concerned about brand safety, they often need to reach the audiences no longer watching TV and they get excited about the optimisation possibilities available. There are differences in the qualitative rules around advertising and agency respondents reported being able to do things online that they cannot do on TV. Some of these rules have been equalised with the 2018 update to the EU’s Audiovisual Media Services Directive (AVMSD). Rules on misleading and comparative advertising are largely harmonised at the EU level and apply to all services, so this area of law was mostly the same in all four jurisdictions studied. A ban on political advertising on AVMSs was also common to all four, with no equivalent for VSPs. Efforts to address political advertising online are nascent, mainly focused on ensuring disclosure, and tied to efforts to combat disinformation. There is also a difference in product placement rules. The 2018 AVMSD includes user generated content (UGC) in the definition of product placement and allows it for the most part, but the exceptions, such as children’s and consumer programmes, in which it is prohibited for AVMS providers do not apply to VSPs. RECOMMENDATIONS As they implement the AVMSD, Member states should devise co-regulatory mechanisms that will be effective in enforcing content and advertising standards on VSPs and adhere to the Directive’s intention of levelling the playing field. The Commission’s guidance as to what qualifies as a VSP and criteria for co-regulatory mechanisms should be designed to maximally even out conditions among advertising-dependent services. Though there is no need to regulate UGC producers such as vloggers and influencers, national regulators should provide disclosure guidelines similar to those for content on AVMSs, and the European Regulators Group (ERGA) should investigate whether there is a need for the AVMSD’s product placement exceptions to be extended to VSPs. Industry bodies with support from national regulators should work towards standardisation of measurement within and across channels, including both agreement on a ‘common currency’ measurement for video and innovative ways in which the need to service KPIs can be addressed by all players. Relationships AVMS providers and VSPs take similar approaches to building relationships with agencies and advertisers. Both nurture long-term relationships with agencies, with personal relationships still being crucial. They also engage directly with larger advertisers to understand their aims and make them aware of the options they provide, particularly when rolling out new ones, such as the 6 second un-skippable ads online or addressable TV options. Whereas the most popular VSPs are global companies able to use that status advantageously for tax purposes and draw on extensive financial and human resources, AVMS providers are often prohibited by national-level rules aimed at protecting media pluralism from collaborating or even combining resources within the same group in ways that might allow them work towards addressing these imbalances. Some AVMS providers are engaged in transnational collaborations. Rebates and discounts based on scale and duration are common practice in how prices are set both for online and offline inventory, except when they are determined by auction in the programmatic systems. These and other contract conditions are subject to negotiations that, for AVMS providers in some jurisdictions, are constrained by trading frameworks. RECOMMENDATIONS Member states should revisit media plurality measures, including cross-ownership rules, with a view to enabling AVMS providers to co-operate in some areas, in which greater scale or scope may be crucial to allowing them to compete against global VOD and VSP services, without reducing the pluralism of views and content available to citizens. Member states should adopt transparency requirements similar to the French Sapin law in fair trading policy and EU policy makers should consider harmonising EU-level rules. The European Commission should closely monitor the implementation of national-level taxes on the B2B revenues of platforms, such as Italy’s 3% “web tax,” to assess the effects on the wider ecosystem and other businesses, and consider roll out across the Union. Data Ownership and Use VSPs can leverage the consent that they gather from their vast user base for targeting purposes and for the kind of tracking of an individual’s post-exposure journey needed to provide ROI results and make attribution claims. On the other hand, AVMS providers have only recently been requiring registration for users to access their AVOD and this is still giving them a rather limited type and amount of data on their users. The extent to which addressable TV gives AVMS providers useful data depends on the arrangements with the company providing the set top boxes to households. There is also an imbalance in access to online campaign-related data. The agreements that agencies and advertisers have with demand side platforms give them ownership of such data for their own campaigns. However the AVMS providers, or other publishers on the supply side, do not get such data for the campaigns run on their sites or around their content. A parallel might be if BARB, Auditel or Mediametri data was only available to agencies and advertisers. Our evidence indicates that data is an essential element of competition, and inventory holders such as AVMS providers and VSPs must be able to address the need for advertisers to demonstrate performance. Agencies and advertisers have concerns about dominance in the exploitation of data in this ecosystem that merit investigation. Respondents from various categories noted that GDPR appears to have further concentrated power in the hands of global platforms operating in the programmatic systems. Several mentioned the challenges of trying to compare across “walled gardens” of data maintained by those providing online advertising inventory and the lack of choice about what platforms they can use. RECOMMENDATION Competition authorities and data protection authorities should work together to assess possible concentration in the programmatic advertising system and in the wider market for video advertising.
Publisher: Centre on Regulation in Europe asbl (CERRE)
ISBN:
Category : Political Science
Languages : en
Pages : 111
Book Description
This report contributes to policy debates by providing evidence on the dynamics of markets for audiovisual advertising in which both audiovisual media services (AVMSs) and video sharing platforms (VSPs) are operating. It addresses the following questions: - To what extent are audiovisual media services and VSPs competing in the same markets as comparable services? - What conditions are shaping the levelness of the field on which they are competing? The investigation covered Belgium, France, Italy and the UK. Using a detailed literature review, 26 key informant interviews, and a comparative legal analysis, the research found evidence that: - Though TV advertising and online video advertising on VSPs and other services do not serve exactly the same function for advertisers, AVMSs and VSPs are certainly competing for the same budgets and building relationships with the same advertisers in largely the same way, with media agencies playing an important mediating role. - The playing field is not even. The main reasons that the playing field on which AVMSs and VSPs are competing for advertising budgets is not level are related to imbalances in the human and financial resources they can invest in building relationships and in their ownership of and ability to use data. Interchangeability The distribution of advertising budgets resembles concocting a recipe from a number of different ingredients all of which have different features. Agencies do not see it as competition between offline and online, but about finding the right mix of numerous options to reach certain objectives, and they engage in extensive research and complex modelling to do this. Nevertheless, budgets are not expanding currently and there is increased pressure to achieve efficiency and short-term effects, reported against key performance indicators (KPIs). Agencies and advertisers still view TV as crucial for advertising, especially for brand building and awareness, and often TV advertising is the flagship around which the rest of the campaign is designed. TV is trusted because its regulatory framework ensures it is a ‘brand safe’ environment and a good viewing experience, and because the audited measurement systems provide transparency in terms of where advertiser money is going and what it is getting. For agencies and advertisers, online video advertising is attractive for its efficiency in reaching target audiences, often with significant cost saving and in extreme detail, and for the ability to receive rapid feedback on the response to ads placed. They also value online options for small or experimental campaigns. Despite remaining suspicious of much of the data that is produced and concerned about brand safety, they often need to reach the audiences no longer watching TV and they get excited about the optimisation possibilities available. There are differences in the qualitative rules around advertising and agency respondents reported being able to do things online that they cannot do on TV. Some of these rules have been equalised with the 2018 update to the EU’s Audiovisual Media Services Directive (AVMSD). Rules on misleading and comparative advertising are largely harmonised at the EU level and apply to all services, so this area of law was mostly the same in all four jurisdictions studied. A ban on political advertising on AVMSs was also common to all four, with no equivalent for VSPs. Efforts to address political advertising online are nascent, mainly focused on ensuring disclosure, and tied to efforts to combat disinformation. There is also a difference in product placement rules. The 2018 AVMSD includes user generated content (UGC) in the definition of product placement and allows it for the most part, but the exceptions, such as children’s and consumer programmes, in which it is prohibited for AVMS providers do not apply to VSPs. RECOMMENDATIONS As they implement the AVMSD, Member states should devise co-regulatory mechanisms that will be effective in enforcing content and advertising standards on VSPs and adhere to the Directive’s intention of levelling the playing field. The Commission’s guidance as to what qualifies as a VSP and criteria for co-regulatory mechanisms should be designed to maximally even out conditions among advertising-dependent services. Though there is no need to regulate UGC producers such as vloggers and influencers, national regulators should provide disclosure guidelines similar to those for content on AVMSs, and the European Regulators Group (ERGA) should investigate whether there is a need for the AVMSD’s product placement exceptions to be extended to VSPs. Industry bodies with support from national regulators should work towards standardisation of measurement within and across channels, including both agreement on a ‘common currency’ measurement for video and innovative ways in which the need to service KPIs can be addressed by all players. Relationships AVMS providers and VSPs take similar approaches to building relationships with agencies and advertisers. Both nurture long-term relationships with agencies, with personal relationships still being crucial. They also engage directly with larger advertisers to understand their aims and make them aware of the options they provide, particularly when rolling out new ones, such as the 6 second un-skippable ads online or addressable TV options. Whereas the most popular VSPs are global companies able to use that status advantageously for tax purposes and draw on extensive financial and human resources, AVMS providers are often prohibited by national-level rules aimed at protecting media pluralism from collaborating or even combining resources within the same group in ways that might allow them work towards addressing these imbalances. Some AVMS providers are engaged in transnational collaborations. Rebates and discounts based on scale and duration are common practice in how prices are set both for online and offline inventory, except when they are determined by auction in the programmatic systems. These and other contract conditions are subject to negotiations that, for AVMS providers in some jurisdictions, are constrained by trading frameworks. RECOMMENDATIONS Member states should revisit media plurality measures, including cross-ownership rules, with a view to enabling AVMS providers to co-operate in some areas, in which greater scale or scope may be crucial to allowing them to compete against global VOD and VSP services, without reducing the pluralism of views and content available to citizens. Member states should adopt transparency requirements similar to the French Sapin law in fair trading policy and EU policy makers should consider harmonising EU-level rules. The European Commission should closely monitor the implementation of national-level taxes on the B2B revenues of platforms, such as Italy’s 3% “web tax,” to assess the effects on the wider ecosystem and other businesses, and consider roll out across the Union. Data Ownership and Use VSPs can leverage the consent that they gather from their vast user base for targeting purposes and for the kind of tracking of an individual’s post-exposure journey needed to provide ROI results and make attribution claims. On the other hand, AVMS providers have only recently been requiring registration for users to access their AVOD and this is still giving them a rather limited type and amount of data on their users. The extent to which addressable TV gives AVMS providers useful data depends on the arrangements with the company providing the set top boxes to households. There is also an imbalance in access to online campaign-related data. The agreements that agencies and advertisers have with demand side platforms give them ownership of such data for their own campaigns. However the AVMS providers, or other publishers on the supply side, do not get such data for the campaigns run on their sites or around their content. A parallel might be if BARB, Auditel or Mediametri data was only available to agencies and advertisers. Our evidence indicates that data is an essential element of competition, and inventory holders such as AVMS providers and VSPs must be able to address the need for advertisers to demonstrate performance. Agencies and advertisers have concerns about dominance in the exploitation of data in this ecosystem that merit investigation. Respondents from various categories noted that GDPR appears to have further concentrated power in the hands of global platforms operating in the programmatic systems. Several mentioned the challenges of trying to compare across “walled gardens” of data maintained by those providing online advertising inventory and the lack of choice about what platforms they can use. RECOMMENDATION Competition authorities and data protection authorities should work together to assess possible concentration in the programmatic advertising system and in the wider market for video advertising.
Shadows Across the Playing Field
Author: Shashi Tharoor
Publisher: Roli Books Private Limited
ISBN: 817436949X
Category : Sports & Recreation
Languages : en
Pages : 148
Book Description
Shadows across the Playing Field tells the story of the turbulent cricketing relations between India and Pakistan through the eyes of two men - Shashi Tharoor and Shaharyar Khan - who bring to the task not only great love for the game, but also deep knowledge of subcontinental politics and diplomacy. Shashi Tharoor, a former UN under-secretary-general and man of letters, is a passionate outsider, whose comprehensive, entertaining and hard-hitting analysis of sixty years of cricketing history displays a Nehruvian commitment to secular values, which rejects sectarianism in sports in either country. Shaharyar Khan, a former Pakistan foreign secretary, is very much the insider, who writes compellingly of his pivotal role as team manager and then chairman of the Pakistan Cricket Board at a time when cricket was in the forefront of detente between the two countries. In their essays, the two authors trace the growing popularization of cricket from the days of the Bombay Pentangular to the Indian Premier League. They show how politics and cricket became intertwined and assess the impact it has had on the game. But above all, their book is a celebration of the talent of the many great cricketers who have captivated audiences on both sides of the border. If politics and terrorism can at times stop play, the authors believe that cricket is also a force for peace and they look forward to more normal times and more healthy competition.
Publisher: Roli Books Private Limited
ISBN: 817436949X
Category : Sports & Recreation
Languages : en
Pages : 148
Book Description
Shadows across the Playing Field tells the story of the turbulent cricketing relations between India and Pakistan through the eyes of two men - Shashi Tharoor and Shaharyar Khan - who bring to the task not only great love for the game, but also deep knowledge of subcontinental politics and diplomacy. Shashi Tharoor, a former UN under-secretary-general and man of letters, is a passionate outsider, whose comprehensive, entertaining and hard-hitting analysis of sixty years of cricketing history displays a Nehruvian commitment to secular values, which rejects sectarianism in sports in either country. Shaharyar Khan, a former Pakistan foreign secretary, is very much the insider, who writes compellingly of his pivotal role as team manager and then chairman of the Pakistan Cricket Board at a time when cricket was in the forefront of detente between the two countries. In their essays, the two authors trace the growing popularization of cricket from the days of the Bombay Pentangular to the Indian Premier League. They show how politics and cricket became intertwined and assess the impact it has had on the game. But above all, their book is a celebration of the talent of the many great cricketers who have captivated audiences on both sides of the border. If politics and terrorism can at times stop play, the authors believe that cricket is also a force for peace and they look forward to more normal times and more healthy competition.