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Personal Selling

Personal Selling PDF Author: M. C. Cant
Publisher: Juta and Company Ltd
ISBN: 9780702166365
Category : Business & Economics
Languages : en
Pages : 292

Book Description
Outlining 10 steps in the personal selling process—from prospecting for new business to closing a deal—this guide explains the art of the sale. The importance of listening to customers, clarifying the difference between selling a product and a service, and emphasizing the importance of business ethics are revealed. Descriptions of the options available to those seeking a career in sales are included, as is an exploration of the impact of the sales profession on the economy, and a reminder that all jobs require some amount of selling.
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