Author: Samm Sinclair BakerPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 236
Book Description
The Permissible Lie; the Inside Trust about Advertising
Author: Samm Sinclair BakerPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 236
Book Description
The Permissible Lie
Author: Samm Sinclair BakerPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 256
Book Description
Truth, Trust and Medicine
Author: Jennifer C. JacksonPublisher: Psychology Press
ISBN: 9780415185479
Category : Confidence
Languages : en
Pages : 202
Book Description
Investigates trust and honesty in medicine and the doctor-patient relationship, raising questions of patients' autonomy and self-determination. Of interest to those working in medical ethics and applied philosophy, and for medical practitioners.
The New Encyclopaedia Britannica
Author: Publisher:
ISBN:
Category : Encyclopedias and dictionaries
Languages : en
Pages : 1200
Book Description
Truth, Lies, and Advertising
Author: Jon SteelPublisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 330
Book Description
Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.
The New Encyclopaedia Britannica: Macropaedia: knowledge in depth. 19 v
Author: Publisher:
ISBN:
Category : Encyclopedias and dictionaries
Languages : en
Pages : 1202
Book Description
All Marketers are Liars
Author: Seth GodinPublisher: Penguin
ISBN: 1591845335
Category : Business & Economics
Languages : en
Pages : 241
Book Description
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”
Model Rules of Professional Conduct
Author: American Bar Association. House of DelegatesPublisher: American Bar Association
ISBN: 9781590318737
Category : Law
Languages : en
Pages : 216
Book Description
The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
The New Encyclopaedia Britannica: Macropaedia (19 v.)
Author: Publisher:
ISBN:
Category : Encyclopedias and dictionaries
Languages : en
Pages : 1200
Book Description
The Palgrave Handbook of Deceptive Communication
Author: Tony Docan-MorganPublisher: Springer
ISBN: 3319963341
Category : Psychology
Languages : en
Pages : 1039
Book Description
Deception and truth-telling weave through the fabric of nearly all human interactions and every communication context. The Palgrave Handbook of Deceptive Communication unravels the topic of lying and deception in human communication, offering an interdisciplinary and comprehensive examination of the field, presenting original research, and offering direction for future investigation and application. Highly prominent and emerging deception scholars from around the world investigate the myriad forms of deceptive behavior, cross-cultural perspectives on deceit, moral dimensions of deceptive communication, theoretical approaches to the study of deception, and strategies for detecting and deterring deceit. Truth-telling, lies, and the many grey areas in-between are explored in the contexts of identity formation, interpersonal relationships, groups and organizations, social and mass media, marketing, advertising, law enforcement interrogations, court, politics, and propaganda. This handbook is designed for advanced undergraduate and graduate students, academics, researchers, practitioners, and anyone interested in the pervasive nature of truth, deception, and ethics in the modern world.