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Author: Gauri Chaudhari Publisher: Notion Press ISBN: Category : Business & Economics Languages : en Pages : 227
Book Description
How can I build my brand when it is just another me-too? is the quintessential question asked by pharma and healthcare marketers operating in the branded generic markets. In highly saturated markets with hundreds of similar brands, establishing a competitive edge and building a strong brand is often a challenging task. The Perfect Pill propagates a robust 10-step healthcare brand-building model that helps you create much-needed differentiation and a unique value proposition for patients and physicians. The steps suggested in the book help establish an ultimate win-win situation for patients, physicians, and sales and marketing professionals. A must-read for pharmaceutical, medical device, diagnostic, over-the-counter, surgical, hospital, nutrition, and wellness brand marketers.
Author: Gauri Chaudhari Publisher: Notion Press ISBN: Category : Business & Economics Languages : en Pages : 227
Book Description
How can I build my brand when it is just another me-too? is the quintessential question asked by pharma and healthcare marketers operating in the branded generic markets. In highly saturated markets with hundreds of similar brands, establishing a competitive edge and building a strong brand is often a challenging task. The Perfect Pill propagates a robust 10-step healthcare brand-building model that helps you create much-needed differentiation and a unique value proposition for patients and physicians. The steps suggested in the book help establish an ultimate win-win situation for patients, physicians, and sales and marketing professionals. A must-read for pharmaceutical, medical device, diagnostic, over-the-counter, surgical, hospital, nutrition, and wellness brand marketers.
Author: Joshua Lyon Publisher: Hachette Books ISBN: 1401394493 Category : Biography & Autobiography Languages : en Pages : 325
Book Description
This compelling, honest book investigates the growing epidemic of prescription painkiller abuse among today's Generation Rx. Through gripping profiles and heartbreaking confessions, this memoir dares to uncover the reality -- the addiction, the withdrawal, and the recovery -- of this newest generation of pill poppers. Joshua Lyon was no stranger to substance abuse. By the time he was seventeen, he had already found sanctuary in pot, cocaine, Ecstasy, and mushrooms -- just to name a few. Ten years later, on assignment for Jane magazine, he found himself with a two-inch-thick bottle of Vicodin in his hands and only one decision to make: dispose of the bottle or give in to his curiosity. He chose the latter. In a matter of weeks he'd found his perfect drug. In the early half of this decade, purchasing painkillers without a doctor was as easy as going online and checking the spam filter in your inbox. The accessibility of these drugs -- paired with a false perception of their safety -- contributed to their epidemic-like spread throughout America's twenty-something youth, a group dubbed Generation Rx. Pill Head is Joshua Lyon's harrowing and bold account of this generation, and it's also a memoir about his own struggle to recover from his addiction to painkillers. The story of so many who have shared this experience--from discovery to addiction to rehabilitation -- Pill Head follows the lives of several young people much like Joshua and dares to blow open the cultural phenomena of America's newest pill-popping generation. Marrying the journalist's eye with the addict's mind, Joshua takes readers through the shocking and often painful profiles of recreational users and suffering addicts as they fight to recover. Pill Head is not only a memoir of descent, but of endurance and of determination. Ultimately, it is a story of encouragement for anyone who is wrestling to overcome addiction, and anyone who is looking for the strength to heal.
Author: Glenn Kaplan Publisher: Forge Books ISBN: 1466829850 Category : Fiction Languages : en Pages : 364
Book Description
Caught in a war that pits greed and ambition against conscience and love, Emma Conway faces the fight of her life-to save her family, her company, and everything she treasures. Emma is finally living the dream-a happy second marriage and a great career. She has built Percival & Baxter's painkiller, Acordinol, into a huge success. But her dream becomes a nightmare when a Wall Street raider threatens a hostile takeover. Worse, the raider is no ordinary cutthroat but her ex-husband Josh Katz, father of their teenage son. P&B's Poison Pill defense implodes when a mysteriously tainted batch of Acordinol starts killing people, including P&B's CEO. Emma is put in charge as P&B's stock plummets. Her ex's game traps her in a web of secrets locked within secrets. A shadowy Russian oligarch behind Josh is lusting after the holy grail of drugs, the first Viagra for women. And a clandestine romance between Emma's son and the oligarch's estranged daughter puts them in the crosshairs of their parents' mortal combat. New York Times bestselling author Glenn Kaplan looks inside the heart of today's business world to create page-turning suspense in a powerful tale of a woman who leans into success-and discovers deadly peril. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Author: John Sloan Publisher: Greystone Books Ltd ISBN: 1553654552 Category : Health & Fitness Languages : en Pages : 264
Book Description
"Medical treatment of elderly people is not working. Worse, it is often harmful. Clear, hard-hitting, and authoritative, A Bitter Pill investigates why the medical system - from its one-size-fits-all prevention strategy to hospital stays that don't benefit anyone - is failing old people who are in fragile health and what we can do about it." --Book Jacket.
Author: Harold M. Silverman Publisher: Bantam ISBN: 0553907638 Category : Medical Languages : en Pages : 1296
Book Description
THE CONSUMER’S GUIDE TO PILLS—COMPLETELY REVISED 14th EDITION FOR 2010 WITH MORE THAN 20 IMPORTANT NEW DRUGS AND DOZENS OF NEW BRAND NAMES For more than three decades, millions of consumers have trusted The Pill Book to provide official, FDA-approved information on more than 1,800 of the most commonly prescribed drugs in the United States with guidelines from leading pharmacists. Each drug is profiled in a concise, readable, easy-to-understand entry, making The Pill Book the perfect reference when you have questions about the medications your doctor prescribes. Inside you’ll discover • generic and brand-name listings that can help you save money • What each drug is for, and how it works • usual dosages, and what to do if a dose is skipped • side effects and possible adverse reactions, highlighted for quick reference • interactions with other drugs and food • overdose and addiction potential • alcohol-free and sugar-free medications • the most popular self-injected medications and their safe handling • information for seniors, pregnant and breast-feeding women, children, and others with special needs • cautions and warnings, and when to call your doctor • 32 pages of actual-size color photographs of prescription pills* No home should be without this book! *Not all ereading devices will show the images in color and at the exact size.
Author: Philip Nitschke Publisher: ISBN: 9780978878832 Category : Languages : en Pages :
Book Description
The Peaceful Pill Handbook is the leading self-help text that enables adults of sound mind to undertake informed planning around their end of life choices. Written in lay language, The Peaceful Pill Handbook covers an extensive range of need-to-know issues including useful drugs such as the barbiturates, drug administration, testing and shelf life, poisons and other substances including the lethal inorganic salts, the use of gases such as nitrogen, argon and helium, devices such as the carbon monoxide generator and the 'Korean method' and, of course, Swiss services such as Pegasos. All strategies are rated according to their Peacefulness, Reliability and, where appropriate, Accessibility.
Author: Stephanie St. Pierre Publisher: Heinemann-Raintree Library ISBN: 9781432912369 Category : Juvenile Nonfiction Languages : en Pages : 40
Book Description
Why do pillbugs need water? What is an exoskeleton? What do pillbugs do when they are scared? Are you brave enough to find out more about these interesting creatures? How are born? How do they grow, feed, move, and have babies? Where do they live and what do they look like? What makes them special?
Author: Gauri Chaudhari
Author: Gauri Chaudhari
Author: Philip Nitschke
Author: Harold M. Silverman
Author: Joshua Lyon
Author: Glenn Kaplan
Author: Gauri Chaudhari
Author: John Sloan
Author: Harold M. Silverman
Author: Philip Nitschke
Author: Stephanie St. Pierre