The Passenger Car Market of Western Europe PDF Download

Author: Peter J. Cope
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 214

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Author: Peter J. Cope
Publisher:
ISBN: 9780850853032
Category :
Languages : en
Pages : 0

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Author: Stuart W. Sinclair
Publisher: New York, N.Y. : Facts on File
ISBN:
Category : Business & Economics
Languages : en
Pages : 212

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Author: European Commission
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 48

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Author: James McArdle
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 198

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Author: United States International Trade Commission
Publisher:
ISBN:
Category : Automobile industry and trade
Languages : en
Pages : 194

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Author: Economist Intelligence Unit (Great Britain)
Publisher:
ISBN:
Category : Automobile industry and trade
Languages : en
Pages : 94

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Report on the motor vehicle industry in Western Europe - describes the industrial structure and growth of the industry since 1966, and seeks to forecast the economic implications of the recent petroleum crisis and resulting economic recession and price increases for its production and sales up to 1980. Diagrams, graphs and statistical tables.

Author: Claudio Cosentino
Publisher: diplom.de
ISBN: 383663709X
Category : Business & Economics
Languages : en
Pages : 79

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Inhaltsangabe:Definition of problem This paper deals with the future strategic orientation of manufacturers of luxury cars. The sociological, political, ecological, technological and economic environmental factors and their influence on corporate orientation will be highlighted and analysed. This fundamental problem for car niche brands is investigated through the example of Maserati, an upmarket brand which has become, like no other, both a trendsetter and a victim of the expectations of its patrons and customers and is now struggling for market shares together with its parent company. This paper will initially highlight influencing factors and also the need for efficiency in manufacture and production, as well as the new tasks and challenges arising from legislation. Macroeconomic factors, such as the shrinking purchasing power in developed countries like the U.S. due to inflation (and stagflation) worries (which result from the daily rise in raw material prices), exert just as great an influence on car sales figures as the growing number of super-rich in Third World countries. The question concerning the shift of target markets arises. Do the raw materials inhibit sales for these products? Or is the clientele immune? What innovations are demanded, and are they compatible with the attributes associated with super sports cars and luxury cars? Ferrari, Maserati, Lamborghini, and even Aston Martin are manufacturers who boast that they make cars with horrendous power ratings, fuel consumption, and emission levels. Their customers love the sound of the engines, comparable as they are with aircraft engines. They produce engines with eight, ten or even twelve cylinders, epitomising power, but at the same time are more suitable for the race track than for the road if one compares their figures with those of classic mass-market cars. The customers rate performance and sound higher than fuel consumption per litre and environmental awareness. These are geared to basic male instincts. Beauty of form, brute force and eroticism are mostly described in terms of beautiful women or sins or mythological mental attributes. The marketing is concerned with lifestyle, passion, and the child in people, the Freudian id. A man simply wants to own these mighty projectiles; forget common sense. The owner of such a car is, according to this car s marketing image, the one who has created it. He is successful, healthy, rich and good-looking. A majority of the world s male [...]

Author: Oliver Heneric
Publisher: Springer Science & Business Media
ISBN: 3790816442
Category : Business & Economics
Languages : en
Pages : 280

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The automotive industry is a major pillar of the modern global economy and one of Europe’s key industries. There can hardly be any doubt about the important role of this sector as an engine for employment, growth and innovation in Europe, and there are crucial challenges and opportunities ahead. The authors shed light on a broad range of issues – globalisation and restructuring, trade and foreign direct investment, innovation, regulation, and industry policy – and put a special focus on the new member states. While change may be inevitable, progress is not. This book shall serve as a map to all stakeholders: business executives and policy makers, investors and scholars.

Author: Ray Hudson
Publisher: Springer Science & Business Media
ISBN: 3642794718
Category : Science
Languages : en
Pages : 237

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Book Description
This book is the product of four years of collaborative work within the framework of the European Science Foundation's Regional and Urban Restructuring in Europe (RURE) programme. With one exception, all of the chapters have been prepared by participants in RURE - the exception being that commissioned from Conti and Enrietti on Fiat and Italy to provide a fuller coverage of changes in the main automobile producing companies and countries of Europe. A - perhaps the - central theme around which the RURE programme was conceived is that the restructuring of the production system lies at the heart of the changing map of Europe. Equally, it continues to be the case that the automobile industry lies at the cutting edge of the search for viable new models of production. Some eighty years ago the automobile industry occupied a pivotal position in the transition from craft to mass production - indeed "Fordism" came to denote not just a particular micro-economic model of production organisation in the factory but a macro-scale model of economic development, characterized by a particular pattern of relations between mass production, mass consumption and national state regulation. From the late 1960s, however, it became increasingly clear that Fordism as a macro-scale model of advanced capitalist development was reaching its limits.