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Author: Larry Light Publisher: Archway Publishing ISBN: 1480846848 Category : Business & Economics Languages : en Pages : 142
Book Description
Beginning with the Age of We in the 1950s and moving to the Age of Me to todaythe Age of Ithis book examines how polarization and anger has changed how companies must manage their brands. Larry Light and Joan Kiddon, the leaders of Arcature LLC, consultants in brand management, examine societal changes and global, local, and personal forces through the lens of marketers. They explain how to: leverage paradox promises into brand-focused strategies and actions that create a pathway to profitability; create extraordinary brand experiences for individuals and communities; and build strong brands in a world of contradictory needs and benefits. In todays world, people want their individuality to be recognized, but they also want to belong to a group that shares their distinctiveness. People want to be independent and interconnected, which is the underlying paradox affecting how we make decisions today. Navigate how to satisfy conflicting needs, and look beyond single-minded solutions with the insights and guidance in The Paradox Planet.
Author: Larry Light Publisher: Archway Publishing ISBN: 1480846848 Category : Business & Economics Languages : en Pages : 142
Book Description
Beginning with the Age of We in the 1950s and moving to the Age of Me to todaythe Age of Ithis book examines how polarization and anger has changed how companies must manage their brands. Larry Light and Joan Kiddon, the leaders of Arcature LLC, consultants in brand management, examine societal changes and global, local, and personal forces through the lens of marketers. They explain how to: leverage paradox promises into brand-focused strategies and actions that create a pathway to profitability; create extraordinary brand experiences for individuals and communities; and build strong brands in a world of contradictory needs and benefits. In todays world, people want their individuality to be recognized, but they also want to belong to a group that shares their distinctiveness. People want to be independent and interconnected, which is the underlying paradox affecting how we make decisions today. Navigate how to satisfy conflicting needs, and look beyond single-minded solutions with the insights and guidance in The Paradox Planet.
Author: A. J. Paquette Publisher: Random House Books for Young Readers ISBN: 037586962X Category : Amnesia Languages : en Pages : 242
Book Description
Fans of James Dashner's Maze Runner series are sure to love this post-apocalyptic adventure about a girl who must survive an alien planet in order to save the Earth.
Author: Steve Peters Publisher: Penguin ISBN: 110161062X Category : Business & Economics Languages : en Pages : 370
Book Description
Your inner Chimp can be your best friend or your worst enemy...this is the Chimp Paradox Do you sabotage your own happiness and success? Are you struggling to make sense of yourself? Do your emotions sometimes dictate your life? Dr. Steve Peters explains that we all have a being within our minds that can wreak havoc on every aspect of our lives—be it business or personal. He calls this being "the chimp," and it can work either for you or against you. The challenge comes when we try to tame the chimp, and persuade it to do our bidding. The Chimp Paradox contains an incredibly powerful mind management model that can help you be happier and healthier, increase your confidence, and become a more successful person. This book will help you to: —Recognize how your mind is working —Understand and manage your emotions and thoughts —Manage yourself and become the person you would like to be Dr. Peters explains the struggle that takes place within your mind and then shows you how to apply this understanding. Once you're armed with this new knowledge, you will be able to utilize your chimp for good, rather than letting your chimp run rampant with its own agenda.
Author: Jonathan Blum Publisher: BBC Books ISBN: 9780563538318 Category : Doctor Who (Fictitious character) Languages : en Pages : 0
Book Description
An Eight Doctor novel. The Doctor has been staying on the planet Hitchemus for the last few months. This planet has two distinctive features - humans have a reputation for composing and playing a wide range of music while its tiger population is showing signs of intelligence.
Author: Jonathan Silvertown Publisher: University of Chicago Press ISBN: 0226757773 Category : Science Languages : en Pages : 204
Book Description
At the heart of evolution lies a bewildering paradox. Natural selection favors above all the individual that leaves the most offspring—a superorganism of sorts that Jonathan Silvertown here calls the "Darwinian demon." But if such a demon existed, this highly successful organism would populate the entire world with its own kind, beating out other species and eventually extinguishing biodiversity as we know it. Why then, if evolution favors this demon, is the world filled with so many different life forms? What keeps this Darwinian demon in check? If humankind is now the greatest threat to biodiversity on the planet, have we become the Darwinian demon? Demons in Eden considers these questions using the latest scientific discoveries from the plant world. Readers join Silvertown as he explores the astonishing diversity of plant life in regions as spectacular as the verdant climes of Japan, the lush grounds of the Royal Botanical Gardens at Kew, the shallow wetlands and teeming freshwaters of Florida, the tropical rainforests of southeast Mexico, and the Canary Islands archipelago, whose evolutionary novelties—and exotic plant life—have earned it the sobriquet "the Galapagos of botany." Along the way, Silvertown looks closely at the evolution of plant diversity in these locales and explains why such variety persists in light of ecological patterns and evolutionary processes. In novel and useful ways, he also investigates the current state of plant diversity on the planet to show the ever-challenging threats posed by invasive species and humans. Bringing the secret life of plants into more colorful and vivid focus than ever before, Demons in Eden is an empathic and impassioned exploration of modern plant ecology that unlocks evolutionary mysteries of the natural world.
Author: Nicole Panteleakos Publisher: Wendy Lamb Books ISBN: 0525646590 Category : Juvenile Fiction Languages : en Pages : 240
Book Description
"Tender and illuminating. A beautiful debut." --Rebecca Stead, Newbery Medal-winning author of When You Reach Me A heartrending and hopeful debut novel about a nonverbal girl and her passion for space exploration, for fans of See You in the Cosmos, Mockingbird, and The Thing About Jellyfish. Twelve-year-old Nova is eagerly awaiting the launch of the space shuttle Challenger--it's the first time a teacher is going into space, and kids across America will watch the event on live TV in their classrooms. Nova and her big sister, Bridget, share a love of astronomy and the space program. They planned to watch the launch together. But Bridget has disappeared, and Nova is in a new foster home. While foster families and teachers dismiss Nova as severely autistic and nonverbal, Bridget understands how intelligent and special Nova is, and all that she can't express. As the liftoff draws closer, Nova's new foster family and teachers begin to see her potential, and for the first time, she is making friends without Bridget. But every day, she's counting down to the launch, and to the moment when she'll see Bridget again. Because Bridget said, "No matter what, I'll be there. I promise."
Author: Cixin Liu Publisher: Tor Books ISBN: 1466853433 Category : Fiction Languages : en Pages : 513
Book Description
The inspiration for the Netflix series 3 Body Problem! Over 1 million copies of the Three-Body Problem series sold in North America PRAISE FOR THE THREE-BODY PROBLEM SERIES: “A mind-bending epic.”—The New York Times • “War of the Worlds for the 21st century.”—The Wall Street Journal • “Fascinating.”—TIME • “Extraordinary.”—The New Yorker • “Wildly imaginative.”—Barack Obama • “Provocative.”—Slate • “A breakthrough book.”—George R. R. Martin • “Impossible to put down.”—GQ • “Absolutely mind-unfolding.”—NPR • “You should be reading Liu Cixin.”—The Washington Post The Dark Forest is the second novel in the groundbreaking, Hugo Award-winning series from China's most beloved science fiction author, Cixin Liu. In The Dark Forest, Earth is reeling from the revelation of a coming alien invasion-in just four centuries' time. The aliens' human collaborators may have been defeated, but the presence of the sophons, the subatomic particles that allow Trisolaris instant access to all human information, means that Earth's defense plans are totally exposed to the enemy. Only the human mind remains a secret. This is the motivation for the Wallfacer Project, a daring plan that grants four men enormous resources to design secret strategies, hidden through deceit and misdirection from Earth and Trisolaris alike. Three of the Wallfacers are influential statesmen and scientists, but the fourth is a total unknown. Luo Ji, an unambitious Chinese astronomer and sociologist, is baffled by his new status. All he knows is that he's the one Wallfacer that Trisolaris wants dead. The Three-Body Problem Series The Three-Body Problem The Dark Forest Death's End Other Books by Cixin Liu Ball Lightning Supernova Era To Hold Up the Sky The Wandering Earth A View from the Stars At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Author: Steven G. Spruill Publisher: Doubleday Books ISBN: 9780385244862 Category : Fiction Languages : en Pages : 182
Book Description
Elias Kane, a private investigator working for the Emperor of twenty-second-century Earth, and Pendrake must get to the truth about the Earth's supply of beta-steel or the Earth may face a bloody civil war with the rebel dreadnoughts
Author: Thomas J. Bollyky Publisher: MIT Press ISBN: 0262038455 Category : Medical Languages : en Pages : 277
Book Description
Why the news about the global decline of infectious diseases is not all good. Plagues and parasites have played a central role in world affairs, shaping the evolution of the modern state, the growth of cities, and the disparate fortunes of national economies. This book tells that story, but it is not about the resurgence of pestilence. It is the story of its decline. For the first time in recorded history, virus, bacteria, and other infectious diseases are not the leading cause of death or disability in any region of the world. People are living longer, and fewer mothers are giving birth to many children in the hopes that some might survive. And yet, the news is not all good. Recent reductions in infectious disease have not been accompanied by the same improvements in income, job opportunities, and governance that occurred with these changes in wealthier countries decades ago. There have also been unintended consequences. In this book, Thomas Bollyky explores the paradox in our fight against infectious disease: the world is getting healthier in ways that should make us worry. Bollyky interweaves a grand historical narrative about the rise and fall of plagues in human societies with contemporary case studies of the consequences. Bollyky visits Dhaka—one of the most densely populated places on the planet—to show how low-cost health tools helped enable the phenomenon of poor world megacities. He visits China and Kenya to illustrate how dramatic declines in plagues have affected national economies. Bollyky traces the role of infectious disease in the migrations from Ireland before the potato famine and to Europe from Africa and elsewhere today. Historic health achievements are remaking a world that is both worrisome and full of opportunities. Whether the peril or promise of that progress prevails, Bollyky explains, depends on what we do next. A Council on Foreign Relations Book
Author: Steven G. Spruill Publisher: Spectra ISBN: 9780553279221 Category : Space colonies Languages : en Pages : 229
Book Description
Elias Kane is an ex-member of the Space Navy, a gambler, and a private eye. Now, Briana, the new Imperator, sends him on a dangerous mission to Cassiodorus, where three Imperial inspectors have already disappeared. And Kane discovers a rebellion that could mean the destruction of Earth!
Author: Larry Light
Author: Larry Light
Author: A. J. Paquette
Author: Steve Peters
Author: Jonathan Blum
Author: Jonathan Silvertown
Author: Nicole Panteleakos
Author: Cixin Liu
Author: Steven G. Spruill
Author: Thomas J. Bollyky
Author: Steven G. Spruill