The Package as a Competitive Marketing Tool PDF Download

Author: Duke Yung Yoon
Publisher:
ISBN:
Category : Containers
Languages : en
Pages : 140

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Author: Harold J. Raphael
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 252

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Author: Bill Stewart
Publisher: CRC Press
ISBN: 9781858020990
Category : Business & Economics
Languages : en
Pages : 230

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Book Description
Traditionally, packaging has been the responsibility of specialist designers and suppliers. And ensuring cost effective packaging has been left to production, purchasing and packaging engineering departments. The importance of brand values in packaging is now recognized. With the dominance of self-service outlets the pack is the "silent salesman." Its effective use is vital to a successful marketing strategy. Whether you are working on an existing or new product, or venturing into new markets, packaging is a critical consideration. It will enable you to direct the focus of packaging design to improve design and cut costs. Guidelines are contained for you to achieve the optimum balance between packaging costs and sales performance. You will be shown how to think through the options prior to and during design work as well as how to maximize your own vital contribution.

Author: Shruti Chaudhary
Publisher:
ISBN: 9783656915713
Category :
Languages : en
Pages : 12

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Book Description
Scientific Essay from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, language: English, abstract: The objective of this paper is to observevital factors, that square measure influencing competitive advantage in India. The projected model of this paper uses sampling technique to live characteristics of society. There square measure eight freelance variables for the projected study of this paper as well as packaging endurance, simple distribution, and client promotion through packaging, packaging structure, packaging as silent adman, diversity of packaging, clean and healthy packaging and innovation in packaging. The projected study uses structural equation modeling to either settle for or reject all hypotheses related to the projected study of this paper. The population of this study includes all managers and specialists United Nations agency square measure concerned in packaging product. We tend to used easy sampling technique and chooses three hundred from a population of 450 those that square measure thought of because the population of this survey. Cronbach alpha determined as zero.732 that is higher than the minimum acceptable level. The results make sure that each one mentioned factors influence fight, effectively.

Author: Norton Paley
Publisher: Taylor & Francis
ISBN: 1351409972
Category : Business & Economics
Languages : en
Pages : 446

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Book Description
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.

Author: Stanley Sacharow
Publisher:
ISBN: 9780801969546
Category : Containers
Languages : en
Pages : 206

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Book Description
Good,No Highlights,No Markup,all pages are intact, Slight Shelfwear,may have the corners slightly dented, may have slight color changes/slightly damaged spine.

Author: Michael E. Porter
Publisher: Simon & Schuster
ISBN: 9780684005775
Category : Medical
Languages : en
Pages : 396

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Book Description
In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development.

Author: Norton Paley
Publisher: Thorogood Publishing
ISBN: 1854183656
Category : Business & Economics
Languages : en
Pages : 426

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Book Description
HOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING.

Author: W. Chan Kim
Publisher: Harvard Business Review Press
ISBN: 1625274491
Category : Business & Economics
Languages : en
Pages : 317

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Book Description
Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

Author: Michael E. Porter
Publisher: Simon and Schuster
ISBN: 1416595848
Category : Business & Economics
Languages : en
Pages : 592

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Book Description
Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action in states, cities, companies, and even entire regions such as Central America. Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter’s “diamond,” a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter's concept of “clusters,” or groups of interconnected firms, suppliers, related industries, and institutions that arise in particular locations, has become a new way for companies and governments to think about economies, assess the competitive advantage of locations, and set public policy. Even before publication of the book, Porter’s theory had guided national reassessments in New Zealand and elsewhere. His ideas and personal involvement have shaped strategy in countries as diverse as the Netherlands, Portugal, Taiwan, Costa Rica, and India, and regions such as Massachusetts, California, and the Basque country. Hundreds of cluster initiatives have flourished throughout the world. In an era of intensifying global competition, this pathbreaking book on the new wealth of nations has become the standard by which all future work must be measured.