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Author: Bernard Jaworski Publisher: Emerald Group Publishing ISBN: 183982686X Category : Business & Economics Languages : en Pages : 285
Book Description
Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.
Author: Bernard Jaworski Publisher: Emerald Group Publishing ISBN: 183982686X Category : Business & Economics Languages : en Pages : 285
Book Description
Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.
Author: Tim Meierkord Publisher: GRIN Verlag ISBN: 3668581037 Category : Business & Economics Languages : en Pages : 25
Book Description
Seminar paper from the year 2016 in the subject Business economics - General, grade: 1,7, University of applied sciences, Cologne, language: English, abstract: When companies are trying to start, expand or save their business they are forced to choose a business growth strategy to achieve the goals set. There are two main options for companies to grow: Organically, with the own and internal resources of the company or inorganically with the help of external cooperation. Before choosing one of these growth options companies have to thoroughly evaluate which strategy is best for them, as every strategy has its advantages and disadvantages and the strategy has to fit the current economy situation of the companies. There are several of factors which the companies have to consider for a successful implementation of the growth strategy.
Author: George T. Geis Publisher: John Wiley & Sons ISBN: 1118933249 Category : Business & Economics Languages : en Pages : 243
Book Description
An in-depth examination of Google's innovative approach to M&A Semi-Organic Growth presents a unique analysis of Google's distinctive expertise in the area of mergers and acquisitions, derived from more than 150 acquisitions carried out over the company's short history. While organizational growth has traditionally been characterized as organic (internally generated) or inorganic (from acquisition), this book examines Google's semi-organic strategy for accelerating product and service revenue, explained through a unique sector/subsector classification scheme that dynamically maps the media, Internet, and technology platform markets. You'll gain insight into Google's disclosure strategies for private company transactions, and more importantly, their methods for integrating acquisitions into product and service offerings to achieve ecosystem synergy. Unique perspective reveals the lessons learned along the way from both successes and failures, and the companion website gives you access to the tools that help you implement what you've learned. Google's extensive use of M&A as a growth strategy has been in sharp contrast to the practices of rivals like Apple, and further contrasts with the failures of many other companies in corporate business development. This book shows you the thinking behind the company's successful methods, and demonstrates the mechanisms behind the success. Learn why corporate M&A activity often fails to add value Delve deep into the complex dimensions of M&A integration Discover what Google has learned through specific deals Consider innovative integration methods that foster synergy Google is an iconic, premiere company, and it didn't happen by accident. Their success is driven by their innovative approach to strategy in all areas, and their M&A expertise has been a major contributing factor. Semi-Organic Growth takes you through the core workings of Google M&A to provide insight into successful strategy for the modern market.
Author: Edward D. Hess Publisher: McGraw Hill Professional ISBN: 0071475257 Category : Business & Economics Languages : en Pages : 224
Book Description
Features real-world examples from leading companies such as Best Buy, SYSCO, Stryker Corporation, Outback Steakhouse, and American Eagle. This work offers fresh perspectives from the field on what it really takes to foster organic growth.
Author: Jean-Frédéric Mognetti Publisher: John Wiley & Sons ISBN: 0470854502 Category : Business & Economics Languages : en Pages : 320
Book Description
A key concern today for all those involved in business development is how to grow your company not only faster but cheaper (or economically). Organic Growth is a rigorous new concept, grounded in a common sense, two-pronged approach, that is, companies can continue to pursue high-risk, high-reward growth strategies, but they should also be very aware of overlooked or sub-optimized opportunities for growth within their own company. This book is a guide to how to dynamically combine managerial and 'people' skills to unlock a hidden layer of corporate value.
Author: Devanathan Sudharshan Publisher: Emerald Group Publishing ISBN: 178973875X Category : Business & Economics Languages : en Pages : 201
Book Description
If your firm doesn't grow sustainably, can you grow professionally? In Organic Growth Disciplines, business expert Devanathan Sudharshan introduces a new framework for exploring the fuzzy front end of the search for growth opportunities.
Author: Lee W. Frederiksen Publisher: ISBN: 9780990445906 Category : Business & Economics Languages : en Pages : 150
Book Description
What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."
Author: Samuel Fromartz Publisher: HMH ISBN: 0547416008 Category : Business & Economics Languages : en Pages : 337
Book Description
A “lively, comprehensive, and . . . definitive account of organic food’s rise” from a “first-rate business journalist” (Michael Pollan). Who would have thought that a natural food supermarket could have been a financial refuge from the dot-com bust? But it had. Sales of organic food had shot up about 20 percent per year since 1990, reaching $11 billion by 2003 . . . Whole Foods managed to sidestep that fray by focusing on, well, people like me. Organic food has become a juggernaut in an otherwise sluggish food industry, growing at twenty percent a year as products like organic ketchup and corn chips vie for shelf space with conventional comestibles. But what is organic food? Is it really better for you? Where did it come from, and why are so many of us buying it? Business writer Samuel Fromartz set out to get the story behind this surprising success after he noticed that his own food choices were changing with the times. In Organic, Inc., Fromartz traces organic food back to its anti-industrial origins more than a century ago. Then he follows it forward again, casting a spotlight on the innovators who created an alternative way of producing food that took root and grew beyond their wildest expectations. In the process he captures how the industry came to risk betraying the very ideals that drove its success in a classically complex case of free-market triumph.
Author: Laurence Capron Publisher: Harvard Business Press ISBN: 1422143716 Category : Business & Economics Languages : en Pages : 258
Book Description
How should you grow your organization? Its one of the most challenging questions an executive team faces and the wrong answer can break your firm. So where do you start? By asking the right questions, argue INSEADs Laurence Capron and coauthor Will Mitchell, of Duke Universitys Fuqua School of Business and the Rotman School of Management at the University of Toronto. Drawing on more than two decades of research and teaching, Capron and Mitchell have found that a firms aptitude for determining the best resource pathways for its growth has a defining impact on its success. Theyve come up with a helpful framework, reflecting practices of a variety of successful global organizations, to help you determine which path is best for yours.
Author: Bernard Jaworski
Author: Bernard Jaworski
Author: National Association of Corporation Schools
Author: Tim Meierkord
Author: George T. Geis
Author: Edward D. Hess
Author: Jean-Frédéric Mognetti
Author: Devanathan Sudharshan
Author: Lee W. Frederiksen
Author: Samuel Fromartz
Author: Laurence Capron