Author: Guerric de TerneyPublisher:
ISBN:
Category :
Languages : en
Pages : 0
Book Description
The Opportunity Lenses
Author: Guerric de TerneyThe Opportunity Lenses
Author: Guerric de TernayPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
Book Description
The objective of The Opportunity Lenses is to give you the tools and mindset to help you identify new opportunities in an ever more complex and ambiguous business environment. We're all obsessed with ideas. "I want to start my own business, but I don't have a good idea yet." But there's something important that comes before having ideas: the opportunity. Is there an opportunity here? And is this opportunity good for you? Spotting opportunities requires you to look at the world differently. It's about learning how to see. And when it's hard to see something, you need to put lenses on. My hope is that sharing the lenses will help you unlock new paths of growth for your company or the companies of your clients. Sequel of The Value Mix and complementary to the lean startup and design thinking methods. -- Guerric de Ternay is the founder of GoudronBlanc, a brand that makes high-quality T-shirts that men love to wear. Since 2016, he has led innovation projects at ?What If! part of Accenture, where he helps Fortune 500 companies spot opportunities for growth and create new meaningful propositions. In 2018, he published The Value Mix, a book about creating new value propositions and released a new edition in 2021. He also recently published a second book called The Opportunity Lenses, which focuses on spotting future business opportunities. A graduate of London Business School, Guerric also went to law school in Paris. He has been a guest lecturer at top business schools (incl. UCL, Princeton, University of Tartu, Condé Nast College of Fashion & Design). Find out more about his latest reflections at Guerric.co.uk
The Value Mix
Author: Guerric de TernayPublisher:
ISBN: 9781794056053
Category : Business & Economics
Languages : en
Pages : 96
Book Description
How do you go from an idea to a compelling product strategy? How do you translate a customer interview into marketing insight? In the Value Mix, Guerric de Ternay answers these important questions. Filled with innovation frameworks and examples, this practical book helps you solve the biggest challenge every business faces: how to create meaningful and successful products or services--something new that matters to your customers. The Value Mix is complementary to the lean startup methodology, the design thinking process, and customer development research. This is a must-read for anyone starting something new--whether you're a product manager, an entrepreneur, an innovation consultant, or a marketing or brand manager. You can create meaningful value propositions for your customers. The Value Mix tells you how. -- Guerric de Ternay is the founder of two sustainable fashion businesses: GoudronBlanc offers high-quality T-shirts for men and Blackwood creates accessories made of natural, eco-friendly materials. In parallel, Guerric also manages projects for ?What If! Innovation, a global consulting firm that works with Fortune 500 companies to use an experimentation-based approach to achieving growth.
The Four Lenses of Innovation
Author: Rowan GibsonPublisher: John Wiley & Sons
ISBN: 1118740246
Category : Business & Economics
Languages : en
Pages : 304
Book Description
Ever wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss? Contrary to popular belief, innovation is not some mystical art that’s forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we’ve long been hoping for: the news that innovation is systematic, it’s methodical, and we can all achieve it. By asking how the world’s top innovators—Steve Jobs, Richard Branson, Jeff Bezos, and many others—came up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth: Challenging Orthodoxies—What if the dominant conventions in your field, market, or industry are outdated, unnecessary, or just plain wrong? Harnessing Trends—Where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward? Leveraging Resources—How can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts? Understanding Needs—What are the unmet needs and frustrations that everyone else is simply ignoring? Other books promise the keys to innovation—this one delivers them. With a unique full-color design, thought-provoking examples, and features like the 8-Step Model for Building a Breakthrough, The Four Lenses of Innovation will teach you how to reverse-engineer creative genius and make radical business innovation an everyday reality inside your organization. “Rowan Gibson has done a superb job of ‘unpacking’ what it takes to innovate.” —Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University “Can you develop an innovative mind? Yes, you can. And this book is the manual.” —John and Doris Naisbitt, authors of China’s Megatrends and The Global Game Change “An excellent piece of work for practitioners and organizations who seek to have innovation as part of their DNA.” —Camille Mirshokrai, Managing Director of Leadership Development, and Partner at Accenture “Rowan Gibson’s The Four Lenses of Innovation will inspire you to think big, look afresh at the challenges you face, and take bold action to change the world.” —Robert B. Tucker, author of Driving Growth Through Innovation
The 10 Lenses
Author: Mark Alexander WilliamsPublisher: Capital Books
ISBN: 9781892123596
Category : Business & Economics
Languages : en
Pages : 264
Book Description
Leading business consultant Williams has developed ten "lenses" to profile how people "view" race, culture and ethnicity in their world. For corporations, civic institutions, and individuals--these ten lenses provide easily accessible and recognizable profiles of people's belief systems and their influence in the workplace and in society.
Clinical Manual of Contact Lenses
Author: Edward S. BennettPublisher: Lippincott Williams & Wilkins
ISBN: 1496397800
Category : Medical
Languages : en
Pages : 1295
Book Description
Up to date, easy to use, and well-illustrated,Clinical Manual of Contact Lenses, 5th Edition, helps both students and practitioners fit, evaluate, and troubleshoot contact lens issues in everyday practice. Written by renowned experts in the field, this practical guide is designed for quick access to key information, and includes sample cases, nomograms, and proficiency checklists that summarize and emphasize important points. Thoroughly revised content ensures you'll have the most current guidance on rigid gas permeable lens design and fitting, soft lens problem solving, orthokeratology, bifocal correction, and much more.
Gender Lens Investing
Author: Joseph QuinlanPublisher: John Wiley & Sons
ISBN: 1119182905
Category : Business & Economics
Languages : en
Pages : 245
Book Description
Delve into gender lens investing and the reality of the female economy Women today are an unparalleled force in the global economy—as successful entrepreneurs, corporate executives and family breadwinners. Yet gender-based violence, the absence of women's legal rights and the persistent wage gap stubbornly remain. This paradox creates an unprecedented and underexplored opportunity for investors. Gender Lens Investing, co-authored by Jackie VanderBrug, Managing Director and Joseph Quinlan, Managing Director and Chief Market Strategist, of U.S. Trust, Bank of America Private Wealth Management, is the first book of its kind to examine, in-depth the advantages of integrating gender into investment analysis. While other books speak to growing numbers and influence of women, Gender Lens Investing moves from economic trends to financial strategy. Learn why gender is material to economic prosperity and investment performance Explore ways to use a gender lens to assess products, companies and sectors. Delve into the forces of positive social change supported by a gender perspective on investment choices Examine profitable and gratifying gender lens investment strategies Women are one of the world's greatest underutilized assets, and applying a gender lens allows you to identify companies that recognize this, or uncover the risks of companies that neglect it. A gender lens adds value across the investment community, but the impact reaches far beyond the bounds of portfolios to the economy and society as a whole. Gender Lens Investing provides expert perspective and real-world practical insight for investors looking to drive returns and impact.
Lenses for Design
Author: Josh OwenPublisher: RIT Press
ISBN: 9781939125330
Category : Design
Languages : en
Pages : 0
Book Description
Lenses for Design describes and explains the unique, creative process of American industrial designer and educator, Josh Owen. Project by project, Owen illustrates and decodes his philosophy and approach to design invention and problem solving. His designs combine clarity of purpose and functional efficacy with emotive and tactile qualities that will prove instructive and inspirational. JOSH OWEN is a designer and professor of Industrial Design at Rochester Institute of Technology in New York. His work has been featured at the Venice Biennale and is in the permanent design collections of the Centre Georges Pompidou, Chicago Athenaeum, Mus e des Beaux-Arts de Montreal, National Museum of American Jewish History, Philadelphia Museum of Art, and the Taiwan Design Museum, among others. Significant manufacturers in the U.S. and Europe produce his home/design, furniture, and office products.
Seizing the White Space
Author: Mark W. JohnsonPublisher: Harvard Business Press
ISBN: 1422124819
Category : Business & Economics
Languages : en
Pages : 227
Book Description
Transformational new growth remains the Holy Grail for many organizations. But a deep understanding of how great business models are made can provide the key to unlocking that growth. This text describes how companies can achieve transformational growth in new markets or, simply put, how they can seize the white space.
The Art of Game Design
Author: Jesse SchellPublisher: CRC Press
ISBN: 1466598646
Category : Computers
Languages : en
Pages : 604
Book Description
Good game design happens when you view your game from as many perspectives as possible. Written by one of the world's top game designers, The Art of Game Design presents 100+ sets of questions, or different lenses, for viewing a game’s design, encompassing diverse fields such as psychology, architecture, music, visual design, film, software engineering, theme park design, mathematics, puzzle design, and anthropology. This Second Edition of a Game Developer Front Line Award winner: Describes the deepest and most fundamental principles of game design Demonstrates how tactics used in board, card, and athletic games also work in top-quality video games Contains valuable insight from Jesse Schell, the former chair of the International Game Developers Association and award-winning designer of Disney online games The Art of Game Design, Second Edition gives readers useful perspectives on how to make better game designs faster. It provides practical instruction on creating world-class games that will be played again and again.