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Author: Tamara Brezen Block Publisher: ISBN: 9780850132557 Category : Databasemarkedsføring Languages : en Pages : 0
Book Description
"Sales Promotion Techniques" details the varied techniques or areas that typically fall under the banner of sales promotion. The lines of distinction among sales promotion, direct marketing, public relations, personal selling, advertising, and marketing are becoming increasingly blurred in this new age of "integrated" communications. Here, in one book, the more traditional sales promotion techniques -- such as sampling and sweepstakes -- are joined by topics of coop advertising, event marketing, database management, and corporate sales meetings and sales training. From this book, you will learn the basic techniques for each area, as well as insights into how to best implement the tactics. Learn how to: -- Accelerate the adoption of a new product with low-risk sampling. -- Increase the visual presence of your products, or introduce new products quickly with coupons. -- "Incentivize" your customers to purchase your product with premiums, refunds, promotion fulfillments, and sweepstakes. -- Increase the sales frequency of your product with continuity promotions. -- Increase the frequency of unplanned buying through point-of-purchase displays. -- Support your sales promotion program with direct response. -- Understand your buyers' habits and buying preferences with database management. -- Support your outside vendors with a coop advertising program.
Author: Tamara Brezen Block Publisher: ISBN: 9780850132557 Category : Databasemarkedsføring Languages : en Pages : 0
Book Description
"Sales Promotion Techniques" details the varied techniques or areas that typically fall under the banner of sales promotion. The lines of distinction among sales promotion, direct marketing, public relations, personal selling, advertising, and marketing are becoming increasingly blurred in this new age of "integrated" communications. Here, in one book, the more traditional sales promotion techniques -- such as sampling and sweepstakes -- are joined by topics of coop advertising, event marketing, database management, and corporate sales meetings and sales training. From this book, you will learn the basic techniques for each area, as well as insights into how to best implement the tactics. Learn how to: -- Accelerate the adoption of a new product with low-risk sampling. -- Increase the visual presence of your products, or introduce new products quickly with coupons. -- "Incentivize" your customers to purchase your product with premiums, refunds, promotion fulfillments, and sweepstakes. -- Increase the sales frequency of your product with continuity promotions. -- Increase the frequency of unplanned buying through point-of-purchase displays. -- Support your sales promotion program with direct response. -- Understand your buyers' habits and buying preferences with database management. -- Support your outside vendors with a coop advertising program.
Author: Anthony Iannarino Publisher: Penguin ISBN: 073521168X Category : Business & Economics Languages : en Pages : 242
Book Description
The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience. Anthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom. Once he realized he'd never become the next Mick Jagger, Iannarino turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest get mediocre results at best? The answer is simple: it’s not about the market, the product, or the competition—it’s all about the seller. And consequently, any salesperson can sell more and better, all the time. Over twenty-five years, Iannarino has boiled down everything he's learned and tested into one convenient book that explains what all successful sellers, regardless of industry or organization, share: a mind-set of powerful beliefs and a skill-set of key actions, including... ·Self-discipline: How to keep your commitments to yourself and others. ·Accountability: How to own the outcomes you sell. ·Competitiveness: How to embrace competition rather than let it intimidate you. ·Resourcefulness: How to blend your imagination, experience, and knowledge into unique solutions. ·Storytelling: How to create deeper relationships by presenting a story in which the client is the hero and you're their guide. ·Diagnosing: How to look below the surface to figure out someone else's real challenges and needs. Once you learn Iannarino's core strategies, picking up the specific tactics for your product and customers will be that much easier. Whether you sell to big companies, small companies, or individual consumers, this is the book you'll turn to again and again for proven wisdom, strategies, and tips that really work.
Author: Knowledge Flow Publisher: Knowledge Flow ISBN: Category : Business & Economics Languages : en Pages : 64
Book Description
This book Advertising and Sales Promotions deals with the dynamic conception of sales promotion and advertising that’s effect on the consumer. There may be many reasons why consumers frequently purchase a specific brand in a particular product category. But the success of a product depends on its ability to pull the consumers towards its brands. In this content, it becomes imperative to take on a synoptic view of the subject of brand reliability and its connection with advertising and sales promotions of consumers. The book is an effort to look at the bang of Advertising and Sales promotion on brand changing behavior of consumers.
Author: Don E. Schultz Publisher: N T C Business Books ISBN: 9780844233666 Category : Sales promotion Languages : en Pages : 197
Book Description
Complete, concise, and easy to use, the all-new edition of this marketing best seller covers the ten key sales promotion techniques, explains how each one works, and shows how marketers can plan for and use them to boost sales: coupons, refunds and rebates, sampling, value packs, premium packs, mail-in premiums, continuity programs, contests and sweepstakes, special events, and trade incentives. Real-life examples illustrate the benefits and drawbacks of each technique, highlighting how it can be used alone or as part of a long-term sales promotion or marketing plan. Also new to this edition, an emphasis on tailoring sales promotions to the buying habits of distinct consumer groups ensures that all campaigns are customer oriented and results focused. Special chapters highlight the growth of sales promotion and its increasingly important role within an integrated marketing communications program. A comprehensive appendix of sales promotion organizations, major suppliers, and sources of further information makes this book an essential resource for anyone using sales promotion to meet marketing and sales goals.
Author: Mark J. Hiltz Publisher: Markcheck Publishing ISBN: 0968559336 Category : Business & Economics Languages : en Pages : 2717
Book Description
The Marketer's Handbook: A Checklist Approach is a dream tool for marketing practitioners looking to increase performance. It delivers a powerful wealth of practical marketing information in checklist form. Armed with this resource, you will gain priceless marketing know-how with leading ideas, proven strategies & practical information organized in a quick & easy-to-use reference format. This handbook will help you to focus in on specific areas to ensure that you haven't forgotten anything. The wealth of information contained in each chapter is there to help you think about &consider just what it is that you have to do. The checklists help to identify, remind & prompt, & evolve questions to ask, on ideas, issues & considerations, that need to be acted upon. Checklists trigger thoughts & help to generate new ideas & new ways of doing things. Use the checklists to help you plan marketing programs, undertake research, develop strategies, segment your target market, develop products, setpricing, plan promotional activities & all of the other marketing related functions. The Marketer's Handbook: A Checklist Approach arms you with what you need to win. Free sample checklists are available to look at prior to ordering. ISBN: 0-9685593-3-6, CD-ROM, 2,715 pages, Price: $395.00 plus shipping & applicable taxes. E-mail: [email protected]. Web site: www.markcheck.com. Marcheck Publishing, P.O. Box 56058, Ottawa, DN, Canada KIR 721.
Author: D y Desjardins Publisher: CreateSpace ISBN: 9781500328177 Category : Languages : en Pages : 40
Book Description
Great salespeople are not born to greatness. There are skills to be acquired. Those great ones do not share their skills with their peers because they are measured against them. A top producer in sales across North America gives you her tips and strategies that built her success in financial planning, hi-tech, and advertising sales.
Author: Phil M. Jones Publisher: John Wiley & Sons ISBN: 1119473454 Category : Business & Economics Languages : en Pages : 183
Book Description
The sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true process that draws on time tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your product or your services) this simple read is certain to provide you actionable strategies to deliver you more of the sales results you are looking for. Inside, Phil M. Jones writes from experience and explains how to get more customers and keep them all happy—while they’re spending more money, more often. Using simple, practical, and easy-to-implement methods in line with the modern business landscape, Phil educates and guides you, giving you the confidence you need to develop the skills you need to win more business. Boost your salesmanship to support your core profession Create intent in a buyer and scenarios where everybody wins Choose your words wisely and present like a pro Overcome the indecision in your customers and close more sales Manage your customer base and have them coming back for more If you want to up your sales game, Exactly How to Sell shows you how.
Author: Chris C. Ducker Publisher: BenBella Books, Inc. ISBN: 1939529751 Category : Business & Economics Languages : en Pages : 296
Book Description
Entrepreneurs often suffer from "superhero syndrome"—the misconception that to be successful, they must do everything themselves. Not only are they the boss, but also the salesperson, HR manager, copywriter, operations manager, online marketing guru, and so much more. It's no wonder why so many people give up the dream of starting a business—it's just too much for one person to handle. But outsourcing expert and "Virtual CEO," Chris Ducker knows how you can get the help you need with resources you can afford. Small business owners, consultants, and online entrepreneurs don't have to go it alone when they discover the power of building teams of virtual employees to help run, support, and grow their businesses. Virtual Freedom: How to Work with Virtual Staff to Buy More Time, Become More Productive, and Build Your Dream Business is the step-by-step guide every entrepreneur needs to build his or her business with the asset of working with virtual employees. Focusing on business growth, Ducker explains every detail you need to grasp, from figuring out which jobs you should outsource to finding, hiring, training, motivating, and managing virtual assistants. With additional tactics and online resources, Virtual Freedom is the ultimate resource of the knowledge and tools necessary for building your dream business with the help of virtual staff.
Author: Tamara Brezen Block
Author: Tamara Brezen Block
Author: Anthony Iannarino
Author: Knowledge Flow
Author: Don E. Schultz
Author: Mark J. Hiltz
Author: D y Desjardins
Author: 
Author: April Cox
Author: Phil M. Jones
Author: Chris C. Ducker