The Online Apparel Shopping Experience of Blind Consumers PDF Download

Author: J'den B. Williams (‡d)
Publisher:
ISBN:
Category :
Languages : en
Pages : 140

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Author: Aubrey Ramatla
Publisher:
ISBN:
Category : Clothing trade
Languages : en
Pages : 332

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Book Description
The most severe disability known to humankind is the loss of sight as it deprives the individual of his or her primary sense used to acquire information and knowledge about their direct environment. Visual impairment limits effective decision making as it severs the individual's essential involvement in society. Such individuals have restricted informed choices and are mostly dependent on other people, as a result their ability to make decisions, communicate and develop a sense of purchasing orientation is hampered. This research is aimed at exploring the shopping experiences and challenges of visually impaired consumers in regard to clothing prices, size, care instructions, their choices of colour and the fibre content and feel (hand) of the fabric used for the garment, when alone and when being accompanied while shopping. The process of shopping involves need recognition, information search of apparel items, followed by store briefing, evaluation of alternatives then purchasing. The overall aim of this study is to propose a decision-making process for visually impaired consumers in a clothing retail environment.

Author: Fatema Kawaf
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

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The notion of 'experience' marks a shift in consumer research from focusing on the rational consumer to focusing on emotions (Holbrook & Hirschman, 1982). This research studies consumer experiences in the specific context of online fashion shopping. It contributes to the field of atmospherics and consumption emotions and experiences, thus bridging a gap that has been highlighted in the literature (e.g.Turley & Milliman, 2000). This thesis aims to study the online fashion-shopping experience as the consumer lives and constructs it. The research conducted two studies that are underpinned by the philosophical stance of pragmatism. First, Kelly's (1955) personal construct theory (PCT) is adopted to gain an in-depth understanding of consumers' shopping experience using their own words and construction. The study conducted 25 repertory grid interviews, analysed first with Jankowicz's (2005) method of initial eyeball and process analyses. Next, following Lemke, Clark, and Wilson (2011), qualitative construct coding was performed by multi-coders for inter-reliability checks.This study contributes to our understanding of the online fashion-shopping experience by (1) introducing the construction of the experience as emotional, perceptual, situational and behavioural, (2) highlighting how individuality in such experiences often changes the meaning of such constructs, and (3) arguing that situational constructs provide a context that shapes the whole experience.Second, screencast videography is introduced as a novel method that captures the shoppers' live experiences. Critical incident analysis of ten videos allowed the experience journey to be mapped, highlighting the main critical incidents and the contexts (e.g. purposeful vs. purposeless browsing) that shape the experience.In addition to its methodological contribution, this study provides great insights into an otherwise unobservable phenomenon. Furthermore, it presents the 'fashionscape' as a concept tailored especially to understanding the online fashion-shopping environment in its visual, verbal, social and educational dimensions.

Author: Paul A. Fishwick
Publisher: MIT Press
ISBN: 0262562375
Category : Aesthetics
Languages : en
Pages : 477

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The application of the theory and practice of art to computer science: how aesthetics and art can play a role in computing disciplines.

Author: Seunghee Cha
Publisher:
ISBN:
Category : Consumer satisfaction
Languages : en
Pages : 296

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Although there has been a rapid growth in online apparel sales and online apparel shopping during the last several years, consumers still have concerns when they purchase apparel products online (ComScore, 2007; Dunne & Lusch, 2005; ITFacts E-commerce, 2007). From the online apparel shoppers' perspective, online apparel shopping involves a considerable level of risk because they cannot inspect and try on apparel products before the purchase. If consumers are not satisfied with the fit, color, or quality of the product after it is delivered, they will most likely want to return the product (Taylor & Cosenza, 2000). The research question of the present study is why some dissatisfied consumers decide to continue online shopping and why others decide to discontinue online shopping when presented with an unsatisfactory online shopping and return experience. Based on the concepts of distributive, procedural, and informational justice, this study examined the direct effect of compensation on distributive justice, the direct effect of efficient return procedures on procedural justice, and the direct effect of information availability of return on informational justice, and the direct effects of perceived distributive, procedural, and informational justice on post-recovery satisfaction. Indirect effects on post-purchase intentions after an unsatisfactory online apparel shopping and return experience were also examined. Furthermore, the present study examined the moderating effect of perceived seriousness of product failure on the relationship between compensation and distributive justice, the relationship between efficient return procedure and procedural justice, and the relationship between information availability for return and informational justice. The moderating effects of shopping orientations, perceived performance risk, and previous experience with online apparel shopping on the relationships between three types of perceived justice and post-recovery satisfaction, and on the relationship between post-recovery satisfaction and post-purchase intentions were also examined. The present study employed a combined experimental and a survey-based method. For the experiments, five scenarios were developed using projective technique. The convenience sampling was conducted. 148 students at Oregon State University participated. Subjects read a scenario in the third person perspective about a consumer returning a product. They were then asked to assess evaluative criteria including distributive justice, procedural justice, informational justice, post-recovery satisfaction, post-purchase intentions, perceived seriousness of product failure, convenience shopping orientation, economic shopping orientation, recreational shopping orientation, perceived performance risk, and previous experience with online apparel shopping. The findings indicated that participants who read a scenario in which a consumer received higher levels of distributive, procedural, and informational justices indicated the consumer would be more satisfied with the service recovery and would develop positive post-purchase intentions. In other words, consumers who had an unsatisfactory online apparel shopping and return experience were perceived as being willing to develop positive post-purchase intentions from the same online store if the e-retailer provided high levels of post-recoveries such as free return shipping fee, both store return option and mail return option, and information availability about return shipping fee. The results supported that the concepts of distributive, procedural, and informational justice may be applicable for understanding consumers who had an unsatisfactory online apparel shopping and return experience. The findings have managerial implications for e-return policies and return procedures. If e-retailers provide high levels of service recoveries with return policies and return procedures in which consumers perceive fair, those consumers may be satisfied with those return policies and return procedures, and then are likely to repurchase apparel products from the same online apparel store. Future research needs to examine the impacts of other factors such merchandise credit, cash refunds, and online help options on perceived justice.

Author: Debora Bettiga
Publisher: Frontiers Media SA
ISBN: 2832519571
Category : Science
Languages : en
Pages : 139

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Author: Peter Jackson
Publisher: Routledge
ISBN: 1134733917
Category : Science
Languages : en
Pages : 261

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Book Description
Engages in key debates in contemporary consumption and identity studies, yet presents a firmly grounded study that will complement the more speculative writing about shopping, place and identity that has developed in recent years.

Author: 周肖儿
Publisher: 重庆大学电子音像出版社有限公司
ISBN: 7568933091
Category : Business & Economics
Languages : en
Pages : 268

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Book Description
消费者研究一直是企业营销策划前的必要步骤，其结果为商业决策提供主要依据和有力支撑。从宏观经济层面来说，对消费者行为进行深入研究，使得企业能将有限的资源投入到最能满足人民群众需求的地方，有利于社会资源合理分配，对于当前优化产业结构、节能减碳有着重要意义。

Author: Pushpendu Kar
Publisher: Springer Nature
ISBN: 946463300X
Category : Computers
Languages : en
Pages : 1077

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This is an open access book. Scope of Conference 2023 International Conference on Image, Algorithms and Artificial Intelligence (ICIAAI2023), which will be held from August 11 to August 13 in Singapore provides a forum for researchers and experts in different but related fields to discuss research findings. The scope of ICIAAI 2023 covers research areas such as imaging, algorithms and artificial intelligence. Related fields of research include computer software, programming languages, software engineering, computer science applications, artificial intelligence, Intelligent data analysis, deep learning, high-performance computing, signal processing, information systems, computer graphics, computer-aided design, Computer vision, etc. The objectives of the conference are: The conference aims to provide a platform for experts, scholars, engineers and technicians engaged in the research of image, algorithm and artificial intelligence to share scientific research results and cutting-edge technologies. The conference will discuss the academic trends and development trends of the related research fields of image, algorithm and artificial intelligence together, carry out discussions on current hot issues, and broaden research ideas. It will be a perfect gathering to strengthen academic research and discussion, promote the development and progress of relevant research and application, and promote the development of disciplines and promote talent training.

Author: V. Ann; Hillery Paulins
Publisher: Fairchild Books
ISBN: 1501342193
Category :
Languages : en
Pages : 217

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