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Author: Matt Johnson Publisher: BenBella Books ISBN: 1950665232 Category : Business & Economics Languages : en Pages : 243
Book Description
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more. We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior. This book will change the way you view not just branding, but yourself, too.
Author: Matt Johnson Publisher: BenBella Books ISBN: 1950665232 Category : Business & Economics Languages : en Pages : 243
Book Description
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more. We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior. This book will change the way you view not just branding, but yourself, too.
Author: Dede Montgomery Publisher: ISBN: 9781945805417 Category : Families Languages : en Pages : 0
Book Description
As Dede Montgomery moves through grief to accept of the death of her father, the stories in My Music Man shed light on change, acceptance, and forgiveness amid close personal relationships and Oregon's natural landscapes. The reader is catapulted into autumn on the Willamette's riverbank in the 1960s with the author and her brothers, where they discover their father's own childhood stories and the intimate relationship he shares with the land. Tales about generations of family weave between time periods, held together by the constancy of place and colored by memories of picking berries and filberts, traveling through the West Linn locks, and swimming in the river on a hot summer day. Montgomery describes small-town life in a school where everyone knows everybody, and how it felt to be an only girl in what often felt like a never-ending sea of boys.
Author: Kathryn Ormsbee Publisher: Simon and Schuster ISBN: 1481489356 Category : Young Adult Fiction Languages : en Pages : 285
Book Description
From the author of Lucky Few comes a “refreshing” (Booklist, starred review) teen novel about Internet fame, peer pressure, and remembering not to step on the little people on your way to the top! After a shout-out from one of the internet’s superstar vloggers, Natasha “Tash” Zelenka suddenly finds herself and her obscure, amateur web series, Unhappy Families, thrust in the limelight: She’s gone viral. Her show is a modern adaptation of Anna Karenina—written by Tash’s literary love Count Lev Nikolayevich “Leo” Tolstoy. Tash is a fan of the 40,000 new subscribers, their gushing tweets, and flashy Tumblr gifs. Not so much the pressure to deliver the best web series ever. And when Unhappy Families is nominated for a Golden Tuba award, Tash’s cyber-flirtation with a fellow award nominee suddenly has the potential to become something IRL—if she can figure out how to tell said crush that she’s romantic asexual. Tash wants to enjoy her newfound fame, but will she lose her friends in her rise to the top? What would Tolstoy do?
Author: Carrie Tillotson Publisher: Penguin ISBN: 0593405390 Category : Juvenile Fiction Languages : en Pages : 21
Book Description
A hilarious, mostly-rhyming picture book about a banana and narrator who can't quite agree on what their book is about. Perfect for fans of Mo Willems' We Are in a Book and Adam Rex's Nothing Rhymes With Orange! "Mo Willems fans will give this book one, two, three, four, five stars!" --Parents "Tillotson's rib-tickling debut is not to be missed!"--Kirkus When a narrator starts filling this story with fruit, Banana can’t wait to step into the spotlight. The book is called Counting to Bananas, after all. But as more and more fruits (and non-fruits) are added to the story, Banana objects. When will it be time for bananas?! With laugh-out-loud text from debut author Carrie Tillotson and brought to life by illustrator Estrela Lourenço this is the story of a banana and narrator who have very strong opinions about what should (and should not!) be in this book. The perfect next read for fans of Jory John and Pete Oswald's The Bad Seed series, as well at Ryan T. Higgins' Hey, Bruce! Praise for Counting to Bananas: "In the tradition of Mac Barnett’s Count the Monkeys, Tillotson’s rib-tickling debut is not to be missed . . . Lourenço’s digitally created illustrations of cartoon fruit with faces and expressive animals are bright, dynamic, and foolish. Fruity fun for everyone." --Kirkus
Author: Dimitri Ioannides Publisher: Routledge ISBN: 1135241317 Category : Business & Economics Languages : en Pages : 241
Book Description
This is the first book to offer students a comprehensive overview of both tourism and travel in this region, paying specific attention to the disciplines of Geography, Tourism Studies and, more generally, Social Science.
Author: Matt Johnson
Author: Matt Johnson
Author: Dede Montgomery
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Author: Oregon. Office of the Secretary of State
Author: Kathryn Ormsbee
Author: Carrie Tillotson
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Author: 
Author: Dimitri Ioannides