Author: Jay Baer
Publisher: John Wiley & Sons
ISBN: 047092327X
Category : Business & Economics
Languages : en
Pages : 224
Book Description
The social web has changed the way we do business forever The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies. Having the time and information required to make a considered business decision is a luxury - a luxury that's quickly facing extinction. Yet business hasn't adapted to this evolution. And adapt you must. This book isn't about how to "do" social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you. Read about seven shifts that will help you make your company faster, smarter, and more social: Engineer a New Bedrock Find Talent You Can Trust Organize your Armies Answer the New Telephone Emphasize Response-Ability Build a Fire Extinguisher Make a Calculator The Now Revolution is pushing you to adapt the way you do business, from the inside out. It impacts your organization culturally, operationally, and functionally. This book is your guide to making the changes you need, and to harnessing the potential of this new communication era.
The NOW Revolution
Mexico’s Revolution Then and Now
Author: James D. Cockcroft
Publisher: NYU Press
ISBN: 1583673644
Category : History
Languages : en
Pages : 178
Book Description
Written to commemorate the one hundredth anniversary of the first predominantly anti-capitalist revolution in the world, Mexico’s Revolution Then and Now is the perfect introductory text and one that will also sharpen the understanding of seasoned observers. Cockcroft provides readers with the historical context within which the revolution occurred; explains how the revolutionary process has played out over the past ten decades; tells us how the ideals of the revolution live on in the minds of Mexico’s peasants and workers; and critically examines the contours of modern Mexican society, including its ethnic and gender dimensions. Well-deserved attention is paid to the tensions between the rulers and the ruled inside the country and the connected tensions between the Mexican nation and the neighboring giant to the north. Mexico’s Revolution Then and Now also explores the possibility of Mexico’s revolutionary history finally bearing the fruit long hoped for by the country’s disenfranchised—a prospect kept alive by the unyieldingstruggle of the last one hundred years. This is the definitive introduction to one of the most important events of the twentieth century.
Publisher: NYU Press
ISBN: 1583673644
Category : History
Languages : en
Pages : 178
Book Description
Written to commemorate the one hundredth anniversary of the first predominantly anti-capitalist revolution in the world, Mexico’s Revolution Then and Now is the perfect introductory text and one that will also sharpen the understanding of seasoned observers. Cockcroft provides readers with the historical context within which the revolution occurred; explains how the revolutionary process has played out over the past ten decades; tells us how the ideals of the revolution live on in the minds of Mexico’s peasants and workers; and critically examines the contours of modern Mexican society, including its ethnic and gender dimensions. Well-deserved attention is paid to the tensions between the rulers and the ruled inside the country and the connected tensions between the Mexican nation and the neighboring giant to the north. Mexico’s Revolution Then and Now also explores the possibility of Mexico’s revolutionary history finally bearing the fruit long hoped for by the country’s disenfranchised—a prospect kept alive by the unyieldingstruggle of the last one hundred years. This is the definitive introduction to one of the most important events of the twentieth century.
Youtility
Author: Jay Baer
Publisher: Penguin
ISBN: 1101633883
Category : Business & Economics
Languages : en
Pages : 242
Book Description
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Publisher: Penguin
ISBN: 1101633883
Category : Business & Economics
Languages : en
Pages : 242
Book Description
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Revolution 2.0
Author: Wael Ghonim
Publisher: Houghton Mifflin Harcourt
ISBN: 0547774044
Category : Biography & Autobiography
Languages : en
Pages : 329
Book Description
The former Google executive and political activist tells the story of the Egyptian revolution he helped ignite through the power of social media. In the summer of 2010, thirty-year-old Google executive Wael Ghonim anonymously launched a Facebook page to protest the death of an Egyptian man at the hands of security forces. The page’s following expanded quickly and moved from online protests to a nonconfrontational movement. On January 25, 2011, Tahrir Square resounded with calls for change. Yet just as the revolution began in earnest, Ghonim was captured and held for twelve days of brutal interrogation. After he was released, he gave a tearful speech on national television, and the protests grew more intense. Four days later, the president of Egypt was gone. In this riveting story, Ghonim takes us inside the movement and shares the keys to unleashing the power of crowds in the age of social networking. “A gripping chronicle of how a fear-frozen society finally topples its oppressors with the help of social media.” —San Francisco Chronicle “Revolution 2.0 excels in chronicling the roiling tension in the months before the uprising, the careful organization required and the momentum it unleashed.” —NPR.org
Publisher: Houghton Mifflin Harcourt
ISBN: 0547774044
Category : Biography & Autobiography
Languages : en
Pages : 329
Book Description
The former Google executive and political activist tells the story of the Egyptian revolution he helped ignite through the power of social media. In the summer of 2010, thirty-year-old Google executive Wael Ghonim anonymously launched a Facebook page to protest the death of an Egyptian man at the hands of security forces. The page’s following expanded quickly and moved from online protests to a nonconfrontational movement. On January 25, 2011, Tahrir Square resounded with calls for change. Yet just as the revolution began in earnest, Ghonim was captured and held for twelve days of brutal interrogation. After he was released, he gave a tearful speech on national television, and the protests grew more intense. Four days later, the president of Egypt was gone. In this riveting story, Ghonim takes us inside the movement and shares the keys to unleashing the power of crowds in the age of social networking. “A gripping chronicle of how a fear-frozen society finally topples its oppressors with the help of social media.” —San Francisco Chronicle “Revolution 2.0 excels in chronicling the roiling tension in the months before the uprising, the careful organization required and the momentum it unleashed.” —NPR.org
Riot Grrrl
Author: Nadine Käthe Monem
Publisher: Black Dog Publishing
ISBN:
Category : Music
Languages : en
Pages : 196
Book Description
"Beginning in 1980s Washington State with the rallying cry of "revolution girl style now!" riot girl spread like wildfire through the American underground and across Europe, inspiring women to make a cultural space for themselves where there wasn't one before. Riot Grrrl: Revolution Girl Sytle Now! is a vivd account of the third wave told in the voices of those who propended the movement, including the experiences of the women and girls who refused to remain on the sidelinges of cultural production, and through that refusal forever changed the face of feminist resistance."--BOOK JACKET.
Publisher: Black Dog Publishing
ISBN:
Category : Music
Languages : en
Pages : 196
Book Description
"Beginning in 1980s Washington State with the rallying cry of "revolution girl style now!" riot girl spread like wildfire through the American underground and across Europe, inspiring women to make a cultural space for themselves where there wasn't one before. Riot Grrrl: Revolution Girl Sytle Now! is a vivd account of the third wave told in the voices of those who propended the movement, including the experiences of the women and girls who refused to remain on the sidelinges of cultural production, and through that refusal forever changed the face of feminist resistance."--BOOK JACKET.
Revolution Today
Author: Susan Buck-Morss
Publisher: Haymarket Books
ISBN: 1642591718
Category : Political Science
Languages : en
Pages : 149
Book Description
Susan Buck-Morss asks: What does revolution look like today? How will the idea of revolution survive the inadequacy of the formula, “progress = modernization through industrialization,” to which it has owed its political life? Socialism plus computer technology, citizen resistance plus a global agenda of concerns, revolutionary commitment to practices that are socially experimental and inclusive of difference—these are new forces being mobilized to make another future possible. Revolution Today celebrates the new political subjects that are organizing thousands of grass roots movements to fight racial and gender violence, state-led terrorism, and capitalist exploitation of people and the planet worldwide. The twenty-first century has already witnessed unprecedented popular mobilizations. Unencumbered by old dogmas, mobilizations of opposition are not only happening, they are gaining support and developing a global consciousness in the process. They are themselves a chain of signifiers, creating solidarity across language, religion, ethnicity, gender, and every other difference. Trans-local solidarities exist. They came first. The right-wing authoritarianism and anti-immigrant upsurge that has followed is a reaction against the amazing visual power of millions of citizens occupying public space in defiance of state power. We cannot know how to act politically without seeing others act. This book provides photographic evidence of that fact, while making us aware of how much of the new revolutionary vernacular we already share. Susan Buck-Morss is distinguished professor of political philosophy at the CUNY Graduate Center, NYC. Her work crosses disciplines, including art history, architecture, comparative literature, cultural studies, German studies, philosophy, history, and visual culture.
Publisher: Haymarket Books
ISBN: 1642591718
Category : Political Science
Languages : en
Pages : 149
Book Description
Susan Buck-Morss asks: What does revolution look like today? How will the idea of revolution survive the inadequacy of the formula, “progress = modernization through industrialization,” to which it has owed its political life? Socialism plus computer technology, citizen resistance plus a global agenda of concerns, revolutionary commitment to practices that are socially experimental and inclusive of difference—these are new forces being mobilized to make another future possible. Revolution Today celebrates the new political subjects that are organizing thousands of grass roots movements to fight racial and gender violence, state-led terrorism, and capitalist exploitation of people and the planet worldwide. The twenty-first century has already witnessed unprecedented popular mobilizations. Unencumbered by old dogmas, mobilizations of opposition are not only happening, they are gaining support and developing a global consciousness in the process. They are themselves a chain of signifiers, creating solidarity across language, religion, ethnicity, gender, and every other difference. Trans-local solidarities exist. They came first. The right-wing authoritarianism and anti-immigrant upsurge that has followed is a reaction against the amazing visual power of millions of citizens occupying public space in defiance of state power. We cannot know how to act politically without seeing others act. This book provides photographic evidence of that fact, while making us aware of how much of the new revolutionary vernacular we already share. Susan Buck-Morss is distinguished professor of political philosophy at the CUNY Graduate Center, NYC. Her work crosses disciplines, including art history, architecture, comparative literature, cultural studies, German studies, philosophy, history, and visual culture.
K-POP Now!
Author: Mark James Russell
Publisher: Tuttle Publishing
ISBN: 146291411X
Category : Music
Languages : en
Pages : 301
Book Description
"This is the book on K-pop everybody has been waiting for.…A must-read!" --Charlotte Naudin, PR Manager, Torpedo Productions K-Pop Now! examines Korea's high-energy pop music and is written for its growing legions of fans. Pop culture expert Mark Russell features the most famous groups and singers and takes an insider's look at how they have made it to the top. In 2012, Psy's song and music video "Gangnam Style" took the world by storm. But K-Pop, the music of Psy's homeland of Korea, has been winning fans with its infectious melodies and high-energy fun since long before that. Featuring talented singers and eye-catching visuals, K-Pop is the music of the moment. Although K-Pop is a relatively new phenomenon in the West, it is rapidly gaining traction and reaching much larger audiences --thanks in large part to social media like YouTube, Facebook, and Instagram -- the Girls Generation single "Gee" has almost three hundred million views! K-Pop Now! includes: Profiles of current K-Pop artists and their hits. A look at Seoul's trendiest hangout spots. Interviews with top artists like Kevin from Ze:A and Brian Joo from Fly to the Sky. A look at the K-Pop idols of tomorrow. You'll meet the biggest record producers, the hosts of the insanely popular "Eat Your Kimchi" website, and K-Pop groups like Big Bang, TVXQ, 2NE1, Girls Generation, HOT, SES, FinKL Busker Busker, and The Koxx. The book also includes a guide for fans who plan to visit Seoul to explore K-Pop up close. Join the K-Pop revolution today!
Publisher: Tuttle Publishing
ISBN: 146291411X
Category : Music
Languages : en
Pages : 301
Book Description
"This is the book on K-pop everybody has been waiting for.…A must-read!" --Charlotte Naudin, PR Manager, Torpedo Productions K-Pop Now! examines Korea's high-energy pop music and is written for its growing legions of fans. Pop culture expert Mark Russell features the most famous groups and singers and takes an insider's look at how they have made it to the top. In 2012, Psy's song and music video "Gangnam Style" took the world by storm. But K-Pop, the music of Psy's homeland of Korea, has been winning fans with its infectious melodies and high-energy fun since long before that. Featuring talented singers and eye-catching visuals, K-Pop is the music of the moment. Although K-Pop is a relatively new phenomenon in the West, it is rapidly gaining traction and reaching much larger audiences --thanks in large part to social media like YouTube, Facebook, and Instagram -- the Girls Generation single "Gee" has almost three hundred million views! K-Pop Now! includes: Profiles of current K-Pop artists and their hits. A look at Seoul's trendiest hangout spots. Interviews with top artists like Kevin from Ze:A and Brian Joo from Fly to the Sky. A look at the K-Pop idols of tomorrow. You'll meet the biggest record producers, the hosts of the insanely popular "Eat Your Kimchi" website, and K-Pop groups like Big Bang, TVXQ, 2NE1, Girls Generation, HOT, SES, FinKL Busker Busker, and The Koxx. The book also includes a guide for fans who plan to visit Seoul to explore K-Pop up close. Join the K-Pop revolution today!
Urban Revolution Now
Author: Christian Schmid
Publisher: Routledge
ISBN: 1351876430
Category : Architecture
Languages : en
Pages : 555
Book Description
When Henri Lefebvre published The Urban Revolution in 1970, he sketched a research itinerary on the emerging tendency towards planetary urbanization. Today, when this tendency has become reality, Lefebvre’s ideas on everyday life, production of space, rhythmanalysis and the right to the city are indispensable for the understanding of urbanization processes at every scale of social practice. This volume is the first to develop Lefebvre’s concepts in social research and architecture by focusing on urban conjunctures in Barcelona, Belgrade, Berlin, Budapest, Copenhagen, Dhaka, Hong Kong, London, New Orleans, Nowa Huta, Paris, Toronto, São Paulo, Sarajevo, as well as in Mexico and Switzerland. With contributions by historians and theorists of architecture and urbanism, geographers, sociologists, political and cultural scientists, Urban Revolution Now reveals the multiplicity of processes of urbanization and the variety of their patterns and actors around the globe.
Publisher: Routledge
ISBN: 1351876430
Category : Architecture
Languages : en
Pages : 555
Book Description
When Henri Lefebvre published The Urban Revolution in 1970, he sketched a research itinerary on the emerging tendency towards planetary urbanization. Today, when this tendency has become reality, Lefebvre’s ideas on everyday life, production of space, rhythmanalysis and the right to the city are indispensable for the understanding of urbanization processes at every scale of social practice. This volume is the first to develop Lefebvre’s concepts in social research and architecture by focusing on urban conjunctures in Barcelona, Belgrade, Berlin, Budapest, Copenhagen, Dhaka, Hong Kong, London, New Orleans, Nowa Huta, Paris, Toronto, São Paulo, Sarajevo, as well as in Mexico and Switzerland. With contributions by historians and theorists of architecture and urbanism, geographers, sociologists, political and cultural scientists, Urban Revolution Now reveals the multiplicity of processes of urbanization and the variety of their patterns and actors around the globe.
The Index Revolution
Author: Charles D. Ellis
Publisher: John Wiley & Sons
ISBN: 1119313090
Category : Business & Economics
Languages : en
Pages : 243
Book Description
The evidence-based approach to a more worthwhile portfolio The Index Revolution argues that active investing is a loser's game, and that a passive approach is more profitable in today's market. By adjusting your portfolio asset weights to match a performance index, you consistently earn higher rates of returns and come out on top in the long run. This book explains why, and describes how individual investors can take advantage of indexing to make their portfolio stronger and more profitable. By indexing investment operations at a very low cost, and trusting that active professionals have set securities prices as correctly as possible, you will achieve better long-term results than those who look down on passive approaches while following outdated advice that no longer works. "Beating the market" is much harder than it used to be, and investors who continue to approach the market with that mindset populate the rolls of market losers time and time again. This book explains why indexing is the preferred approach in the current investment climate, and destroys the popular perception of passive investing as a weak market strategy. Structure your portfolio to perform better over the long term Trust in the pricing and earn higher rates of return Learn why a passive approach is more consistent and worthwhile Ignore overblown, outdated advice that is doomed to disappoint All great investors share a common secret to success: rational decision-making based on objective information. The Index Revolution shows you a more rational approach to the market for a more profitable portfolio.
Publisher: John Wiley & Sons
ISBN: 1119313090
Category : Business & Economics
Languages : en
Pages : 243
Book Description
The evidence-based approach to a more worthwhile portfolio The Index Revolution argues that active investing is a loser's game, and that a passive approach is more profitable in today's market. By adjusting your portfolio asset weights to match a performance index, you consistently earn higher rates of returns and come out on top in the long run. This book explains why, and describes how individual investors can take advantage of indexing to make their portfolio stronger and more profitable. By indexing investment operations at a very low cost, and trusting that active professionals have set securities prices as correctly as possible, you will achieve better long-term results than those who look down on passive approaches while following outdated advice that no longer works. "Beating the market" is much harder than it used to be, and investors who continue to approach the market with that mindset populate the rolls of market losers time and time again. This book explains why indexing is the preferred approach in the current investment climate, and destroys the popular perception of passive investing as a weak market strategy. Structure your portfolio to perform better over the long term Trust in the pricing and earn higher rates of return Learn why a passive approach is more consistent and worthwhile Ignore overblown, outdated advice that is doomed to disappoint All great investors share a common secret to success: rational decision-making based on objective information. The Index Revolution shows you a more rational approach to the market for a more profitable portfolio.
After the Revolution
Author: Robert Evans
Publisher: AK Press
ISBN: 1849354634
Category : Fiction
Languages : en
Pages : 348
Book Description
What will the fracturing of the United States look like? After the Revolution is an edge-of-your-seat answer to that question. In the year 2070, twenty years after a civil war and societal collapse of the "old" United States, extremist militias battle in the crumbling Republic of Texas. As the violence spreads like wildfire and threatens the Free City of Austin, three unlikely allies will have to work together in an act of resistance to stop the advance of the forces of the white Christian ethnostate known as the "Heavenly Kingdom." Out three protagonists include Manny, a fixer that shuttles journalists in and out of war zones and provides footage for outside news agencies. Sasha is a teenage woman that joins the Heavenly Kingdom before she discovers the ugly truths behind their movement. Finally, we have Roland: A US Army vet kitted out with cyberware (including blood that heals major trauma wounds and a brain that can handle enough LSD to kill an elephant), tormented by broken memories, and 12,000 career kills under his belt. In the not-so-distant world Evans conjures we find advanced technology, a gender expansive culture, and a roving Burning Man-like city fueled by hedonistic excess. This powerful debut novel from Robert Evans is based on his investigative reporting from international conflict zones and on increasingly polarized domestic struggles. It is a vision of our very possible future.
Publisher: AK Press
ISBN: 1849354634
Category : Fiction
Languages : en
Pages : 348
Book Description
What will the fracturing of the United States look like? After the Revolution is an edge-of-your-seat answer to that question. In the year 2070, twenty years after a civil war and societal collapse of the "old" United States, extremist militias battle in the crumbling Republic of Texas. As the violence spreads like wildfire and threatens the Free City of Austin, three unlikely allies will have to work together in an act of resistance to stop the advance of the forces of the white Christian ethnostate known as the "Heavenly Kingdom." Out three protagonists include Manny, a fixer that shuttles journalists in and out of war zones and provides footage for outside news agencies. Sasha is a teenage woman that joins the Heavenly Kingdom before she discovers the ugly truths behind their movement. Finally, we have Roland: A US Army vet kitted out with cyberware (including blood that heals major trauma wounds and a brain that can handle enough LSD to kill an elephant), tormented by broken memories, and 12,000 career kills under his belt. In the not-so-distant world Evans conjures we find advanced technology, a gender expansive culture, and a roving Burning Man-like city fueled by hedonistic excess. This powerful debut novel from Robert Evans is based on his investigative reporting from international conflict zones and on increasingly polarized domestic struggles. It is a vision of our very possible future.