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Author: Rick Cowan Publisher: National Assn of Independent ISBN: 9780934338752 Category : Private schools Languages : en Pages : 141
Book Description
Suggestions for marketing independent schools are presented in this handbook, which revolves around the basic marketing model of defining mission/strategy, using the "5 P's" (product/services, price, place, production/delivery, promotion) and monitoring. Chapters by 18 contributors offer information on the following topics: basic marketing theory, morality in marketing, using marketing research, face-to-face marketing, putting life into admission publications, managing institutional identity, public relations, targeting print advertising, audiovisual marketing, information systems and enrollment management, the roles of the trustee and teachers in marketing, working with a marketing consultant, multicultural marketing, and understanding the international market. Appendices contain summaries of extensive marketing research conducted by the National Association of Individual Schools (NAIS). (LMI)
Author: Rick Cowan Publisher: National Assn of Independent ISBN: 9780934338752 Category : Private schools Languages : en Pages : 141
Book Description
Suggestions for marketing independent schools are presented in this handbook, which revolves around the basic marketing model of defining mission/strategy, using the "5 P's" (product/services, price, place, production/delivery, promotion) and monitoring. Chapters by 18 contributors offer information on the following topics: basic marketing theory, morality in marketing, using marketing research, face-to-face marketing, putting life into admission publications, managing institutional identity, public relations, targeting print advertising, audiovisual marketing, information systems and enrollment management, the roles of the trustee and teachers in marketing, working with a marketing consultant, multicultural marketing, and understanding the international market. Appendices contain summaries of extensive marketing research conducted by the National Association of Individual Schools (NAIS). (LMI)
Author: Committee on Boarding Schools Publisher: ISBN: 9780934338646 Category : Languages : en Pages : 44
Book Description
This handbook, sponsored by the National Association of Independent Schools, is a how-to booklet offering specific advice on the production of video or slide/tape programs for the marketing of independent schools.
Author: Johanna Lockhart Publisher: R&L Education ISBN: 1607097699 Category : Business & Economics Languages : en Pages : 266
Book Description
How to Take Monster Bucks will reveal the secret strategies of men who consistently bag older age-class deer each season. There is a price to pay to be the best at any sport, and trophy deer hunting is no different. But this book will save you thousands of hunting hours in your pursuit of monster bucks.
Author: Ralph Cochran Publisher: Createspace Independent Publishing Platform ISBN: 9781547283347 Category : Languages : en Pages : 40
Book Description
Learn how implementing an inbound marketing strategy could increase enrollment at your private school. This helpful book is filled with tips and strategies you need to effectively market your school and attract the right students!
Author: Bryan Foster Publisher: School Marketing e-Handbook ISBN: 0646486195 Category : Schools Languages : en Pages : 173
Book Description
"Marketing a school suggestions, from the marketing outcomes and skills gained, through many years at the schoolface, by an assistant principal / school marketing coordinator."--Provided by publisher.
Author: Rick Cowan
Author: Rick Cowan
Author: Committee on Boarding Schools
Author: 
Author: Kathleen Hanson
Author: Committee on Boarding Schools
Author: Johanna Lockhart
Author: Ralph Cochran
Author: 
Author: Bryan Foster
Author: Vince Watchorn