Author: New York Times CompanyPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 100
Book Description
The New York Times Typographical Standards
Author: New York Times CompanyPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 100
Book Description
The New York Times Typographical Standards
Author: New York Times CompanyPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 106
Book Description
The New York Times Typographical Standards
Author: Typographical Standards
Author: Just My Type
Author: Simon GarfieldPublisher: Profile Books
ISBN: 1847652921
Category : Reference
Languages : en
Pages : 352
Book Description
Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.
Typographical Standards
Author: New York Times Company. Advertising DepartmentPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 83
Book Description
Newspaper Advertising Typography
Author: New York Times CompanyPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 132
Book Description
The New York Times Advertising Department Type Book
Author: Typographical Standards. Regulations Governing Typography of Advertising Classifications in the New York Times, with Information Regarding the Preparation and Treatment of Illustrations and Cuts for Newspaper Advertisements. Also Some Notes on the Treatment of Copy for Rotogravure Advertisements
Author: The New York Times Manual of Style and Usage, 5th Edition
Author: Allan M. SiegalPublisher: Crown
ISBN: 1101905441
Category : Language Arts & Disciplines
Languages : en
Pages : 370
Book Description
The premier source for journalists, now revised and updated for 2015. Does the White House tweet? Or does the White House post on Twitter? Can "text" be a verb and also a noun? When should you link? For anyone who writes--short stories or business plans, book reports or news articles--knotty choices of spelling, grammar, punctuation and meaning lurk in every line: Lay or lie? Who or whom? That or which? Is Band-Aid still a trademark? It's enough to send you in search of a Martini. (Or is that a martini?) Now everyone can find answers to these and thousands of other questions in the handy alphabetical guide used by the writers and editors of the world's most authoritative news organization. The guidelines to hyphenation, punctuation, capitalization and spelling are crisp and compact, created for instant reference in the rush of daily deadlines. The 2015 edition is a revised and condensed version of the classic guide, updated with solutions to problems that plague writers in the Internet age: · How to cite links and blogs · How to handle tweets, hashtags and other social-media content · How to use current terms like “transgender,” or to choose thoughtfully between "same-sex marriage" and "gay marriage" With wry wit, the authors have created an essential and entertaining reference tool.