Author: Frank Cost Publisher: RIT Cary Graphic Arts Press ISBN: 9781933360034 Category : Architecture Languages : en Pages : 276
Book Description
Print is so familiar that it remains invisible to the average person. Frank Cost, associate dean of the College of Imaging Arts and Sciences at Rochester Institute of Technology and co-director of the RIT Printing Industry Center, has often wished for a small, fun-to-read book to give to people who were thinking about the world of print for the first time. Most of the available introductory books concentrate heavily on the technology, but say little about how people actually use print, let alone why. The New Medium of Print is a new kind of book: it provides an introduction to the underlying systems for the creation and distribution of print, as well as an exploration of its many and varied contemporary uses. This book is the first in the Printing Industry Center Series: a co-publication of RIT Cary Graphic Arts Press and RIT Printing Industry Center.
Author: Andrew Pettegree Publisher: ISBN: 1594204969 Category : Book industries and trade Languages : en Pages : 402
Book Description
A revolutionary look at Martin Luther, the Reformation, and the birth of publishing, on the eve of the Reformation's 500th anniversary When Martin Luther posted his "theses" on the door of the Wittenberg church in 1517, protesting corrupt practices, he was virtually unknown. Within months, his ideas spread across Germany, then all of Europe; within years, their author was not just famous, but infamous, responsible for catalyzing the violent wave of religious reform that would come to be known as the Protestant Reformation and engulfing Europe in decades of bloody war. Luther came of age with the printing press, and the path to glory of neither one was obvious to the casual observer of the time. Printing was, and is, a risky business--the questions were how to know how much to print and how to get there before the competition. Pettegree illustrates Luther's great gifts not simply as a theologian, but as a communicator, indeed, as the world's first mass-media figure, its first brand. He recognized in printing the power of pamphlets, written in the colloquial German of everyday people, to win the battle of ideas. But that wasn't enough--not just words, but the medium itself was the message. Fatefully, Luther had a partner in the form of artist and businessman Lucas Cranach, who together with Wittenberg's printers created the distinctive look of Luther's pamphlets. Together, Luther and Cranach created a product that spread like wildfire--it was both incredibly successful and widely imitated. Soon Germany was overwhelmed by a blizzard of pamphlets, with Wittenberg at its heart; the Reformation itself would blaze on for more than a hundred years. Publishing in advance of the Reformation's 500th anniversary, Brand Luther fuses the history of religion, of printing, and of capitalism--the literal marketplace of ideas--into one enthralling story, revolutionizing our understanding of one of the pivotal figures and eras in human history.
Author: Nina Lamal Publisher: Library of the Written Word ISBN: 9789004448889 Category : Business & Economics Languages : en Pages : 462
Book Description
Introduction: The Printing Press as an Agent of Power / Helmer Helmers, Nina Lamal and Jamie Cumby -- Part 1: Governing through Print -- Policing in Print: Social Control in Spanish and Borromean Milan (1535-1584) / Rachel Midura -- On Printing and Decision-Making: The Management of Information by the City Powers of Lyon (ca. 1550-ca. 1580) / Gautier Mingous -- Printing for Central Authorities in the Early Modern Low Countries (15th-17th Centuries) / Renaud Adam -- Rural Officials Discover the Printing Press in the Eighteenth-Century Habsburg Monarchy / Andreas Golob -- Part 2: Printing for Government -- Printing for the Reformation: The Canonical Documents of the Edwardian Church of England, 1547-1553 / Celyn Richards -- Newspapers and Authorities in Seventeenth-Century Germany / Jan Hillgärtner -- The Politics of Print in the Dutch Golden Age: The Ommelander Troubles (c. 1630-1680) / Arthur der Weduwen -- Part 3: Patronage and Prestige -- The Rise of the Stampatore Camerale: Printers and Power in Early Sixteenth-Century Rome / Paolo Sachet -- State and Church Sponsored Printing by Jan Januszowski and His Drukarnia Łazarzowa (Officina Lazari) in Krakow / Justyna Kiliańczyk-Zięba -- Ferdinando de'Medici and the Typographia Medicea / Caren Reimann -- Royal Patronage of Illicit Print: Catherine of Braganza and Catholic Books in Late Seventeenth-Century London / Chelsea Reutcke -- Part 4: Power of Persuasion -- The Papacy, Power, and Print: The Publication of Papal Decrees in the First Fifty Years of Printing / Margaret Meserve -- The Power of the Image: The Visual Prints of Frans Hogenberg / Ramon Voges -- Collecting 'Toute l'Angleterre': English Books, Soft Power and Spanish Diplomacy at the Casa del Sol (1613-1622) / Ernesto Oyarbide -- Prohibition as Propaganda Technique: The Case of the Pamphlet Lacouronne usurpee et le prince supposé (1688) / Rindert Jagersma -- Part 5: Relgious Authority -- Illustrating Authority: The Creation and Reception of an English Protestant Iconography / Nora Epstein -- Between Ego Documents and Anti-Catholic Propaganda: Printed Revocation Sermons in Seventeenth-Century Lutheran Germany / Martin Christ -- Learned Servants: Dutch Ministers, Their Books and the Struggle for a Reformed Republic in the Dutch Golden Age / Forrest C. Strickland.
Author: Marshall McLuhan Publisher: University of Toronto Press ISBN: 9780802060419 Category : Social Science Languages : en Pages : 306
Book Description
Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original 'media guru.' More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers.
Author: Caroline Tagg Publisher: Walter de Gruyter GmbH & Co KG ISBN: 3110670895 Category : Foreign Language Study Languages : en Pages : 353
Book Description
Studies of digital communication technologies often focus on the apparently unique set of multimodal resources afforded to users and the development of innovative linguistic strategies for performing mediatised identities and maintaining online social networks. This edited volume interrogates the novelty of such practices by establishing a transhistorical approach to the study of digital communication. The transhistorical approach explores language practices as lived experiences grounded in historical contexts, and aims to identify those elements of human behaviour that transcend historical boundaries, looking beyond specific developments in communication technologies to understand the enduring motivations and social concerns that drive human communication. The volume reveals long-term patterns in the indexical functions of seemingly innovative written and multimodal resources and the ideologies that underpin them, and shows that methods are not necessarily contingent on their datasets: historical analytic frameworks can be applied to digital data and newer approaches used to understand historical data. These insights present exciting opportunities for English language researchers, both historical and modern.
Author: Adrian Johns Publisher: University of Chicago Press ISBN: 0226401235 Category : Literary Criticism Languages : en Pages : 779
Book Description
In The Nature of the Book, a tour de force of cultural history, Adrian Johns constructs an entirely original and vivid picture of print culture and its many arenas—commercial, intellectual, political, and individual. "A compelling exposition of how authors, printers, booksellers and readers competed for power over the printed page. . . . The richness of Mr. Johns's book lies in the splendid detail he has collected to describe the world of books in the first two centuries after the printing press arrived in England."—Alberto Manguel, Washington Times "[A] mammoth and stimulating account of the place of print in the history of knowledge. . . . Johns has written a tremendously learned primer."—D. Graham Burnett, New Republic "A detailed, engrossing, and genuinely eye-opening account of the formative stages of the print culture. . . . This is scholarship at its best."—Merle Rubin, Christian Science Monitor "The most lucid and persuasive account of the new kind of knowledge produced by print. . . . A work to rank alongside McLuhan."—John Sutherland, The Independent "Entertainingly written. . . . The most comprehensive account available . . . well documented and engaging."—Ian Maclean, Times Literary Supplement
Author: Frank Cost
Author: Frank Cost
Author: Andrew Pettegree
Author: Elizabeth L. Eisenstein
Author: Nina Lamal
Author: Alpheus Hyatt Mayor
Author: Marshall McLuhan
Author: Caroline Tagg
Author: Adrian Johns
Author: Thomas Chubb