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Author: Robert W. Bly Publisher: Simon and Schuster ISBN: 1510727922 Category : Business & Economics Languages : en Pages : 368
Book Description
Practices, strategies, and templates for optimizing your email use. The average business employee spends more than thirteen hours a week reading and responding to email. That’s 675 or more hours—over 28 days a year—spent on email. Wouldn’t it be nice to get some of that time back? In The New Email Revolution, Robert W. Bly Bly draws from decades of experience sending millions of emails to help you take that time back. With this book in hand, you will be able to quickly and easily: •Find templates you can use to create emails for dozens of different situations. •Know the right wording and optimal word length for email communication. •Get recipients to read and respond to your email messages. •Understand when it is legal and not legal to send email to a person you do not know. •Incorporate photos, graphics, sound, and video into your email messages. •Measure the deliverability, bounce rate, open rate, and response rate to every email you send. •Write clearer, more engaging, more persuasive email copy for every occasion. Get better results in less time with The New Email Revolution.
Author: Robert W. Bly Publisher: Simon and Schuster ISBN: 1510727922 Category : Business & Economics Languages : en Pages : 368
Book Description
Practices, strategies, and templates for optimizing your email use. The average business employee spends more than thirteen hours a week reading and responding to email. That’s 675 or more hours—over 28 days a year—spent on email. Wouldn’t it be nice to get some of that time back? In The New Email Revolution, Robert W. Bly Bly draws from decades of experience sending millions of emails to help you take that time back. With this book in hand, you will be able to quickly and easily: •Find templates you can use to create emails for dozens of different situations. •Know the right wording and optimal word length for email communication. •Get recipients to read and respond to your email messages. •Understand when it is legal and not legal to send email to a person you do not know. •Incorporate photos, graphics, sound, and video into your email messages. •Measure the deliverability, bounce rate, open rate, and response rate to every email you send. •Write clearer, more engaging, more persuasive email copy for every occasion. Get better results in less time with The New Email Revolution.
Author: V. A. Shiva Ayyadurai Publisher: Simon and Schuster ISBN: 1621533859 Category : Business & Economics Languages : en Pages : 366
Book Description
In 1978, fourteen-year-old technology prodigy V. A. Shiva Ayyadurai invented email. From there, he would go on to manage email for the Clinton administration and create email-sorting software that would be used by some of the largest companies in the world, including Nike, AT&T, Toyota, and JC Penny. He discovered that incoming emails offered countless opportunities to mine data and solidify relationships with citizens and customers—opportunities of which organizations everywhere were failing to take advantage. Through a series of case studies, this fascinating book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. From facilitating more effective and courteous customer service to mining useful information about their clients, from averting disaster by catching product defects early to understanding and managing their public image, companies will discover new and innovative uses for the contents of their inboxes. Don’t miss another opportunity to connect with your clients. Let one of the great innovators of our time show you how to transform your info@ email account into a goldmine.
Author: Bill Nussey Publisher: iUniverse ISBN: 0595330606 Category : Business & Economics Languages : en Pages : 361
Book Description
A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create. The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and the New York Times to help aspiring email marketing programs achieve similar success. "Nussey's approach brings the customer focus back to email communications. His book delivers a solid foundation that will help marketers build effective communication strategies and take full advantage of email without risking the very relationships they're trying to build." -Matt Leonard, IBM, manages customer privacy and policy worldwide "Email marketing has evolved into a very sophisticated media that requires the same level of expertise within an organization as other marketing or advertising functions like direct mail, media buying, or e-business. The Quiet Revolution will help good email marketers get better by offering a holistic view of the channel, introducing a fresh new perspective, and defining Email Brand Value as a new metric of success." -Chris Kneeland, The Home Depot, coordinates and leads all email marketing initiatives "Bill Nussey's book masterfully presents best practices and tactical advice to help marketers transform their email programs from a broadcast medium driven by frequency, to a valuable relationship-marketing tool driven by the principles of Customer Communication Management." -David Daniels, JupiterResearch, Senior Analyst "The definitive reference guide for email communications-a must have addition to your marketing library." -Adam M. Naide, EarthLink, Inc., Director of Customer Experience & Loyalty Visit the Official Web Site: www.quietrevolutioninemail.com
Author: Judith C. Hochman Publisher: John Wiley & Sons ISBN: 1119364914 Category : Education Languages : en Pages : 311
Book Description
Why you need a writing revolution in your classroom and how to lead it The Writing Revolution (TWR) provides a clear method of instruction that you can use no matter what subject or grade level you teach. The model, also known as The Hochman Method, has demonstrated, over and over, that it can turn weak writers into strong communicators by focusing on specific techniques that match their needs and by providing them with targeted feedback. Insurmountable as the challenges faced by many students may seem, The Writing Revolution can make a dramatic difference. And the method does more than improve writing skills. It also helps: Boost reading comprehension Improve organizational and study skills Enhance speaking abilities Develop analytical capabilities The Writing Revolution is as much a method of teaching content as it is a method of teaching writing. There's no separate writing block and no separate writing curriculum. Instead, teachers of all subjects adapt the TWR strategies and activities to their current curriculum and weave them into their content instruction. But perhaps what's most revolutionary about the TWR method is that it takes the mystery out of learning to write well. It breaks the writing process down into manageable chunks and then has students practice the chunks they need, repeatedly, while also learning content.
Author: Kayleigh McEnany Publisher: Threshold Editions ISBN: 1501179691 Category : Political Science Languages : en Pages : 336
Book Description
In this essential exploration of the American heartland, Kayleigh McEnany presents an eye-opening collection of interviews and stories about the powerful grassroots populist movement of frustrated Americans left behind by the government that changed the landscape of political campaigns forever Kayleigh McEnany spent months traveling throughout the United States, conducting interviews with citizens whose powerful and moving stories were forgotten or intentionally ignored by our leaders. Through candid, one-on-one conversations, they discussed their deeply personal stories and the issues that are most important to them, such as illegal immigration, safety from terrorist attacks, and religious freedom. The New American Revolution chronicles both the losses of these grassroots voters, as well as their ultimate victory in November 2016. Kayleigh also includes interviews with key figures within President Trump’s administration—including Ivanka Trump, Secretary Ben Carson, Jared Kushner, and many more—and their experiences on the road leading up to President Trump’s historic win. Kayleigh’s journey takes her from a family cabin in Ohio to the empty factories in Flint, Michigan, from sunny Florida to a Texas BBQ joint—and, of course, ends up at the White House. The collective grievance of the American electorate reveals a deep divide between leaders and citizens. During a time of stark political division, Kayleigh discovers a personal unity and common thread of humanity that binds us nevertheless. Through faith in God and unimaginable strength, these forgotten men and women have overcome, even when their leaders turned their heads. An insightful book about the triumph of this powerful movement, The New American Revolution is a potent testament to the importance of their message.
Author: Mike Song Publisher: Berrett-Koehler Publishers ISBN: 1605099023 Category : Business & Economics Languages : en Pages : 153
Book Description
Offers an easy-to-implement solution to a problem--e-mail and information overload--that plagues millions of people • Draws on the authors' extensive experience working with major corporate clients • Includes a real-world case study of how the principles in the book were implemented at Capital One Do you spend so much time dealing with e-mails--reading them, writing them, responding to them, responding to responses--that you feel like you're just going round and round and getting nowhere? Meet Harold, an HR director so overwhelmed by email he feels like a hamster on a wheel. Just in time, Harold meets a coach--a leading expert on email efficiency and etiquette with a simple system that helps Harold eliminate needless emails, write better messages, and file and find information in a flash. He gets immediate results--and reclaims his life. This delightful and much-needed fable is based on the authors' extensive experience helping employees at companies like Clear Channel, Procter and Gamble, and Pfizer manage e-mail more efficiently. The book includes a remarkable case study of the authors' work with Capital One, where employees estimated they saved thirteen days a year by applying Hamster Revolution techniques. This book is perfect for time-starved professionals eager to restore balance and order to their busy lives.
Author: Gloria Steinem Publisher: Open Road Media ISBN: 1453250166 Category : Self-Help Languages : en Pages : 520
Book Description
Newly updated: The bestseller “that could bring the human race a little closer to rescuing itself” from the subject of the film The Two Glorias (Naomi Wolf). Without self-esteem, the only change is an exchange of masters; with it, there is no need for masters. When trying to find books to give to “the countless brave and smart women I met who didn’t think of themselves as either brave or smart,” Steinem realized that books either supposed that external political change would cure everything or that internal change would. None linked internal and external change together in a seamless circle of cause and effect, effect and cause. She undertook to write such a book, and ended up transforming her life, as well as the lives of others. The result of her reflections is this truly transformative book: part personal collection of stories from her own life and the lives of many others, part revolutionary guide to finding community and inspiration. Steinem finds role models in a very young and uncertain Gandhi as well as unlikely heroes from the streets to history. Revolution from Within addresses the core issues of self-authority and unjust external authority, and argues that the first is necessary to transform the second. This ebook features an illustrated biography of Gloria Steinem including rare images from the author’s personal collection, as well as a new preface and list of book recommendations from Steinem.
Author: Mike Song Publisher: Get Control Publishing ISBN: 0999320181 Category : Self-Help Languages : en Pages : 130
Book Description
How to succeed in a world immersed in technology. Is technology getting the best of you? Do you need to organize your digital office and boost virtual meeting skills to succeed at work? Meet Claire, a frazzled HR exec so overwhelmed by technology that she feels like a hamster on a wheel. What’s worse, the CEO has asked her to help the rest of the organization improve their digital skills. Yikes! Just in time, Claire meets a coach with a simple system – called TQ – for boosting tech proficiency. He also shares incredible Office 365, Google, and smartphone tips that help everyone get more done. Claire gets immediate results and helps her organization get back on track. ABOUT THE AUTHOR Mike Song is an award‐winning tech blogger and bestselling author of the Hamster Revolution book series. He is one of the best virtual presenters in the world. Mike has helped millions via dynamic interviews with CNN, NPR, and FOX while providing TQ training to over 20% of the Global 1000. Find Mike at www.getcontrol.net email him at [email protected]
Author: Paul Mason Publisher: Verso Books ISBN: 1844670287 Category : Political Science Languages : en Pages : 335
Book Description
Originally published in 2012 to wide acclaim, this updated edition, Why It’s Still Kicking Off Everywhere, includes coverage of the most recent events in the wave of revolt and revolution sweeping the planet—riots in Athens, student occupations in the UK, Quebec and Moscow, the emergence of the Occupy Movement and the tumult of the Arab Spring. Economic crisis, social networking and a new political consciousness have come together to ignite a new generation of radicals. BBC journalist and author Paul Mason combines the anecdotes gleaned through first-hand reportage with political, economic and historical analysis to tell the story of today’s networked revolution. Why It’s Still Kicking Off Everywhere not only addresses contemporary struggles, it provides insights into the future of global revolt.
Author: Daniel Chirot Publisher: Princeton University Press ISBN: 0691234329 Category : History Languages : en Pages : 192
Book Description
Why most modern revolutions have ended in bloodshed and failure--and what lessons they hold for today's world of growing extremism. Why have so many of the iconic revolutions of modern times ended in bloody tragedies? And what lessons can be drawn from these failures today, in a world where political extremism is on the rise and rational reform based on moderation and compromise often seems impossible to achieve? In YOU SAY YOU WANT A REVOLUTION?, Daniel Chirot examines a wide range of right- and left-wing revolutions around the world--from the late eighteenth century to today--to provide important new answers to these critical questions. A powerful account of the unintended consequences of revolutionary change, YOU SAY YOU WANT A REVOLUTION? is filled with critically important lessons for today's liberal democracies struggling with new forms of extremism."--Back cover
Author: Robert W. Bly
Author: Robert W. Bly
Author: V. A. Shiva Ayyadurai
Author: Bill Nussey
Author: Judith C. Hochman
Author: Kayleigh McEnany
Author: Mike Song
Author: Gloria Steinem
Author: Mike Song
Author: Paul Mason
Author: Daniel Chirot