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Author: Francois Le Berre Publisher: Barron's Educational Series ISBN: 9780812018059 Category : Nature Languages : en Pages : 140
Book Description
This handbook deals with the most fascinating members of the lizard family. Helpful information is given on caging, feeding, breeding and health care.
Author: Francois Le Berre Publisher: Barron's Educational Series ISBN: 9780812018059 Category : Nature Languages : en Pages : 140
Book Description
This handbook deals with the most fascinating members of the lizard family. Helpful information is given on caging, feeding, breeding and health care.
Author: Michael R. Solomon Publisher: Kogan Page Publishers ISBN: 1398600059 Category : Business & Economics Languages : en Pages : 293
Book Description
WINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture. Male or female, work or play, online or offline. These and other market categories are no longer relevant as modern consumers defy traditional boundaries and identify as members of multiple subcultures. The New Chameleons reveals how to engage with this new generation and how to stand out among the competition. Global consumer behavior expert Michael R. Solomon directs marketers to move beyond their traditional categories and communicate with consumers as individuals rather than as a market segment. He explains how traditional marketing is based on the assumption of boundaries between us and them, the individual and the collective, producer and consumer, work and play, humans vs. computers, and editorial vs. commercial. He then shows how those boundaries are blurring: people identify with members of multiple subcultures; individuals seek collective advice before making a purchase; consumers no longer distinguish between purchases online or in-store; consumer-generated content becomes the norm; gender identity is fluid; gamification strategies turn work into play; and identity marketing becomes more popular. Combining history, data, experience and examples, The New Chameleons is written for every marketer (or reader) who wants to offer products and services that resonate with consumers now and in the future.
Author: Piers Anthony Publisher: Del Rey ISBN: 0345536444 Category : Fiction Languages : en Pages : 358
Book Description
Piers Anthony’s bestselling Xanth series is one of the cornerstones of fantasy, a lively and whimsical interpretation of a genre often criticized for taking itself too seriously. Anthony’s first Xanth novel, A Spell for Chameleon, was initially edited to target a more traditional audience. Now, in an eBook exclusive, A Spell for Chameleon has been reworked line by line—its language matching the simpler, playful way with words that made Piers Anthony an enduring fan favorite. Xanth is an enchanted land where magic rules, a land of centaurs and dragons and basilisks where every citizen has a unique spell to call their own. For Bink of North Village, however, Xanth is no fairy tale. He alone has no magic. And unless he gets some—and fast!—he will be exiled. Forever. But the Good Magician Humfrey is convinced that Bink does indeed have magic. In fact, both Beauregard the genie and the magic wall chart insist that Bink has magic as powerful as any possessed by the King, the Good Magician Humfrey, or even the Evil Magician Trent. Be that as it may, no one can fathom the nature of Bink’s very special magic. This is even worse than having no magic at all . . . and he still faces exile!
Author: Gary Ferguson Publisher: Fox Chapel Publishing ISBN: 1620080257 Category : Pets Languages : en Pages : 149
Book Description
The one and only chameleon is world renowned for its ability to change its skin color rapidly (throughout movement of pigment cells) and for the outrageous length of its tongue (more than one and a half times its body length!). Relatives of agamids and iguanas, chameleons are insect-eating, tree climbing reptiles that have highly specialized needs. Written by a team of experienced herp experts, Chameleons intends to instruct keepers on how to best care for their chameleons and covers the four most commonly kept species: Jackson’s chameleon with its prized triceratops horns on its head, panther chameleon with its spectacular coloration, veiled chameleon with its unusual casque on its head, and the rather large Parson’s chameleon. The book subsequently is divided into four parts, each including an introduction and natural history, captive care, and reproduction of the species. Part I, Jackson’s Chameleon was written by Sean McKeown; Part II, Panther Chameleon by Gary Ferguson, James B. Murphy, Achille Raselimanana, and Jean-Baptiste Ramanamanjato; Part III, Veiled Chameleon and Part IV, Parson’s Chameleon by Kenneth Kalisch. References and index included.
Author: Publisher: ISBN: 9781614286196 Category : Cooking Languages : en Pages : 240
Book Description
From the classic Margarita to the Love Byte, "Cocktail Chameleon" is award-winning designer and producer Mark Addison's invitation to join him as he dresses up twelve cocktails in twelve unique variations for 144 signature takes on the classics. Mr. Addison tantalizes with molecular mixology to create the Anti-Gravity, instructs on how to reinvent the beloved Bloody Mary with sake, and invokes the famed royal rose garden with the Versailles. Inspiring the creative mixologist in everyone, Cocktail Chameleon will become an instant ally for hosts looking to elevate an occasion, or a much-needed friend to help unwind and end the day on a high note!
Author: Krystal A. Tolley Publisher: Univ of California Press ISBN: 0520276051 Category : Science Languages : en Pages : 304
Book Description
They change color depending on their mood. They possess uniquely adapted hands and feet distinct from other tetrapods. They feature independently movable eyes. This comprehensive volume delves into these fascinating details and thorough research about one of the most charismatic families of reptilesÑChameleonidae. Written for professional herpetologists, scholars, researchers, and students, this book takes readers on a voyage across time to discover everything that is known about chameleon biology: anatomy, physiology, adaptations, ecology, behavior, biogeography, phylogeny, classification, and conservation. A description of the natural history of chameleons is given, along with the fossil record and typical characteristics of each genus. The state of chameleons in the modern world is also depicted, complete with new information on the most serious threats to these remarkable reptiles.