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Author: Christian Conrad Publisher: CRC Press ISBN: 1317023056 Category : Business & Economics Languages : en Pages : 348
Book Description
Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their socially responsible rhetoric. Based on close to one hundred in-depth interviews with leading experts, Christian Conrad and Marjorie Thompson's The New Brand Spirit helps corporate communications and marketing professionals tackle this conundrum by providing a first-hand view of eight distinct and relevant stakeholder perspectives. Nineteen comprehensive and well-researched best practice cases from sustainability leaders like IBM, Unilever, Marks & Spencer and Puma will inspire all those tasked with communicating sustainability with practical and applicable tools and lessons learned. The result is a book that will enable senior executives, corporate communication professionals and brand managers to decide when, to whom and how to communicate sustainability related messages - and when not to.
Author: Christian Conrad Publisher: CRC Press ISBN: 1317023056 Category : Business & Economics Languages : en Pages : 348
Book Description
Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their socially responsible rhetoric. Based on close to one hundred in-depth interviews with leading experts, Christian Conrad and Marjorie Thompson's The New Brand Spirit helps corporate communications and marketing professionals tackle this conundrum by providing a first-hand view of eight distinct and relevant stakeholder perspectives. Nineteen comprehensive and well-researched best practice cases from sustainability leaders like IBM, Unilever, Marks & Spencer and Puma will inspire all those tasked with communicating sustainability with practical and applicable tools and lessons learned. The result is a book that will enable senior executives, corporate communication professionals and brand managers to decide when, to whom and how to communicate sustainability related messages - and when not to.
Author: Hamish Pringle Publisher: John Wiley & Sons ISBN: Category : Business & Economics Languages : en Pages : 316
Book Description
Brand Spirit examines the business benefits of cause related marketing and demonstrates how a marketeer can harness these benefits and power to promote a product, service or corporate brand.
Author: Jill McKeever Publisher: Andrews McMeel Publishing ISBN: 1524866725 Category : Body, Mind & Spirit Languages : en Pages : 208
Book Description
A visually entrancing and esoteric guide to connecting with plants through the senses. In The Spirit of Botany, artist and perfumer Jill McKeever reveals her personal rituals and creative methods of using aromatic botanical materials in incense, perfume, tisanes, ritual baths, and much more. In addition to dozens of recipes, McKeever offers her reflections on sustainability, synesthesia, creativity, and her own experience of turning her passion for this work into the indie perfume brand, For Strange Women. Appropriate for hobbyists and career alchemists alike, The Spirit of Botany features inspiring photography and a mysterious aesthetic, immersing readers in the countless biological, emotional, energetic, and spiritual benefits of aromatherapy and herbalism.
Author: Harry J. Aponte Publisher: W W Norton & Company Incorporated ISBN: 9780393701760 Category : Social Science Languages : en Pages : 257
Book Description
A guide to providing psychotherapy for the poor stresses the need to help them draw on strengths and resources within themselves and within their communities
Author: Michael Houlihan Publisher: Footnotes Press ISBN: 9780999504208 Category : Business & Economics Languages : en Pages : 298
Book Description
This New York Times bestselling business paperback chronicles the unlikely opportunities that transformed this unknown novelty label into an American icon. This is the story about how Barefoot Wines helped transform an entire industry from stuffy and intimidating to fun and socially aware.
Author: Raymond Buckland Publisher: Llewellyn Worldwide ISBN: 0738703990 Category : Body, Mind & Spirit Languages : en Pages : 407
Book Description
The author of the bestselling "Buckland's Complete Book of Witchcraft" writes a handbook for anyone who wishes to communicate with spirits, as well as for the less adventurous who simply want to satisfy their curiosity about the subject.
Author: Andrew Wommack Publisher: Destiny Image Publishers ISBN: 1680313983 Category : Religion Languages : en Pages : 96
Book Description
The New You It's important to understand what happened when you received Jesus as your Savior. That knowledge and understanding will keep the Word that was sown in your heart from being stolen by Satan. There is more to salvation than you have ever imagined. The forgiveness of sin was not the only thing included in your salvation. From God's perspective, it is just the beginning, a means to an end. Fellowship is the real goal. Now, become a disciple (learner and follower) of Jesus. Learn what separates Christianity from every other religion; how God sees past, present, and future sins; and much more. The Holy Spirit Living the abundant life that Jesus provided is impossible without the Holy Spirit. Before Jesus disciples received Him, they were weak and fearful. After receiving, each one became a powerhouse of God's miraculous power, and that's available to you. If you believe the Bible is true, then you must also believe the baptism in the Holy Spirit is God's will for everyone. In this book, Andrew establishes the validity of speaking in tongues, talks about the many gifts that accompany it, shares other little-known benefits, and explains how to begin speaking in tongues.
Author: Andrew Wommack Publisher: Destiny Image Publishers ISBN: 1606830376 Category : Religion Languages : en Pages : 149
Book Description
Have you ever asked yourself what changed when you were "born again?" You look in the mirror and see the same reflection - your body hasn't changed. You find yourself acting the same and yielding to those same old temptations - that didn't seem to change either. So you wonder, Has anything really changed? The correct...
Author: Jean-Noël Kapferer Publisher: Kogan Page Publishers ISBN: 0749450851 Category : Business & Economics Languages : en Pages : 576
Book Description
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.
Author: Paul W. Brand Publisher: Servant Ministries ISBN: 9780892838691 Category : Languages : en Pages : 221
Book Description
A renowned surgeon and bestselling author draws a fascinating analogy between God's design of our physical bodies and his design of our souls. Revealing the wonders of the human body--its structure, its appetities, its dependence on God's creation for food, its intricate means of growing and sustaining itself--Dr. Brand delights readers with the genius of the Creator and how he cares for his creation.
Author: Christian Conrad
Author: Christian Conrad
Author: Hamish Pringle
Author: Jill McKeever
Author: Harry J. Aponte
Author: Michael Houlihan
Author: Raymond Buckland
Author: Andrew Wommack
Author: Andrew Wommack
Author: Jean-Noël Kapferer
Author: Paul W. Brand