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Author: Valerie K. Jones Publisher: Bloomsbury Publishing USA ISBN: 1440833435 Category : Business & Economics Languages : en Pages : 845
Book Description
The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.
Author: Valerie K. Jones Publisher: Bloomsbury Publishing USA ISBN: 1440833435 Category : Business & Economics Languages : en Pages : 845
Book Description
The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.
Author: Valerie K. Jones Publisher: Bloomsbury Publishing USA ISBN: 1440833435 Category : Business & Economics Languages : en Pages : 845
Book Description
The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.
Author: Ashok Charan Publisher: World Scientific ISBN: 9811275092 Category : Business & Economics Languages : en Pages : 354
Book Description
As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.Volume II, Parts III to V, is dedicated to Product, Advertising, Packaging, Biometrics, Price and Promotion. Part III focuses on the product development process, covering the analytic methods and procedures used to screen ideas, concepts, and products during development, launch, and post-launch.Part IV delves into advertising, packaging, and biometrics. The fundamentals, concepts, and core themes of advertising are covered in a chapter that explains how advertising works and what makes it effective and impactful. The chapter on Advertising Analytics focuses on audience engagement, both behavioural and attitudinal, and the analytic techniques and research processes used to test and track advertising.The chapter on packaging is devoted to the analytics and research techniques employed throughout the stages of packaging development and the chapter on biometrics covers biometric techniques and the relevant technologies, devices, metrics, and applications of these techniques that are useful to practitioners.Finally, Part V deals with price and promotion, covering a variety of pricing research methods and techniques for promotions evaluation. This will help the reader to gain an understanding of the importance and application of pricing and promotions in marketing strategy.
Author: Graham Thomas Publisher: SAGUS ISBN: 1911489550 Category : Business & Economics Languages : en Pages : 454
Book Description
‘Allen Brady & Marsh is one of the UK’s greatest and most famous advertising agencies.’ Marketing Week. 5 April 1991. “When he [Tim Bell] moved on to help found Lowe, Howard-Spink & Bell, Campaign, published its annual league table of top industry ‘presenters’. Tim came out top, Peter Marsh, another colleague and legend, came second, and Frank Lowe was third.” Lord Grade mentions Peter Marsh in his eulogy at Lord Bell’s memorial service. 2020. ‘Peter Marsh hired me. Gave me my first job in advertising. He was pretty much the only ‘boss’ I ever had. Taught me all I ever needed to know about advertising. I owe him everything.’ Trevor Beattie. Twitter (or X) 2024.
Author: Arnold Hugh Martin Jones Publisher: Cambridge University Press ISBN: 9780521201599 Category : Biography & Autobiography Languages : en Pages : 1410
Book Description
Prosopography definition: "a study that identifies and relates a group of persons or characters within a particular historical or literary context"--Http://www.merriam-webster.com/dictionary/prosopography.
Author: Craig Perry Publisher: Cambridge University Press ISBN: 1009158988 Category : History Languages : en Pages : 603
Book Description
Medieval slavery has received little attention relative to slavery in ancient Greece and Rome and in the early modern Atlantic world. This imbalance in the scholarship has led many to assume that slavery was of minor importance in the Middle Ages. In fact, the practice of slavery continued unabated across the globe throughout the medieval millennium. This volume – the final volume in The Cambridge World History of Slavery – covers the period between the fall of Rome and the rise of the transatlantic plantation complexes by assembling twenty-three original essays, written by scholars acknowledged as leaders in their respective fields. The volume demonstrates the continual and central presence of slavery in societies worldwide between 500 CE and 1420 CE. The essays analyze key concepts in the history of slavery, including gender, trade, empire, state formation and diplomacy, labor, childhood, social status and mobility, cultural attitudes, spectrums of dependency and coercion, and life histories of enslaved people.
Author: David Robinson Publisher: Lulu.com ISBN: 0244996938 Category : Reference Languages : en Pages : 602
Book Description
Number 14 in the Aviation Ancestry catalogue of British Aviation Advertisements (1909-1980) this volume covers the listings for The De Havilland Aircraft Company from 1940-1950. This catalogue also includes listings for Engines & Propellers in addition to their Aircraft. Each item is listed at one image per page and includes the source title and original date of publication.
Author: Valerie K. Jones
Author: Valerie K. Jones
Author: Ashok Charan
Author: Graham Thomas
Author: Arnold Hugh Martin Jones
Author: Craig Perry
Author: David Eltis
Author: 
Author: David Robinson
Author: