The NBA's Global Empire PDF Download

Author: Joshua K. Wright
Publisher: McFarland
ISBN: 9781476695822
Category :
Languages : en
Pages : 0

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Book Description
During the 1992 Summer Olympics in Barcelona, the Dream Team, a collective of the National Basketball Association's top talent led by Michael Jordan, Magic Johnson, Larry Bird and Charles Barkley, shook up the world as they amazed spectators and opponents on their way to winning gold. Their success introduced the world to the NBA's charismatic superstars and their artistic brand of basketball. Over the next two decades, youth outside of America dreamed of becoming the next Michael Jordan, Kobe Bryant, and LeBron James. The NBA took advantage of its popularity in China by forming lucrative television and streaming deals and opening training academies. By the 2022-23 NBA season, there were 109 international players from 39 countries, a Canadian franchise, and a league in Africa. Today's best players are Africans, Canadians and Europeans like Nikola Jokic and Victor Wembanyama. This book presents the history of the NBA's ascension to a billion-dollar global empire, analyzing the globalization of American sports since the end of the Cold War and the dawn of the millennium. How essential is globalization for the NBA to thrive in the 21st century? Do the benefits outweigh the geopolitical controversies associated with being a global brand? These questions and others are answered in this first treatment of the NBA's global reach.

Author: Harvey Araton
Publisher: Triumph Books
ISBN: 1641254726
Category : Language Arts & Disciplines
Languages : en
Pages : 512

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Book Description
Howard Beck. Marc Stein. Jonathan Abrams. Chris Broussard. Ira Berkow. George Vecsey. Mike Wise. Selena Roberts. Lee Jenkins. All have graced the pages of The New York Times, entertaining readers with their probing coverage of the N.B.A.: a stage on which spectacular athletes perform against a backdrop of continuous social change. Now, their work and more is collected in a new volume, edited and annotated by Hall of Fame honoree Harvey Araton, tracing basketball's sustained boom from Magic and Bird to the present. Elevated provides a courtside seat to four decades of professional basketball. Both the iconic moments and those quieter, but no less meaningful times in between are here, from Wise riding around Los Angeles with a young Kobe Bryant on the eve of his first All-Star Game, to Stein declaring Giannis Antetokounmpo's "unspeakable greatness" to the world in a riveting profile. Rather than simply preserving the past, Elevated reexamines and further illuminates hoops history. This expertly curated collection features exclusive new writing by Araton and postscripts from the original journalists, revealing candid exchanges with NBA greats that didn't make the original newspaper edit and tracing the rise of a worldwide phenomenon from a contemporary vantage point.

Author: Brook Larmer
Publisher: Penguin
ISBN: 9781592400782
Category : Sports & Recreation
Languages : en
Pages : 350

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Book Description
A behind-the-scenes profile of the Chinese NBA star and the factors that drove his career reveals how his basketball player parents were brought together by Chinese officials intent on creating Olympic athletes, his role as a corporate pitchman, and the struggle between China and America over his NBA draft, in an account that simultaneously traces the life of fellow athlete Wang Zhizhi. 50,000 first printing.

Author: Lindsay Sarah Krasnoff
Publisher: Lexington Books
ISBN: 0739175092
Category : Sports & Recreation
Languages : en
Pages : 226

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Book Description
The Making of Les Bleus traces the Fifth Republic’s quest to create elite athletes in two global team sports, football and basketball, primarily at the youth level. While the objective of this mission was to improve performances at international competitions, such programs were quickly seized upon to help ease domestic issues and tensions. The onset of the Cold War forced countries of all sizes to rethink their relevancy. A country’s ability to exert “soft power,” or influence others through the cultural sphere, became more important. Sport was but one way through which to do so. The extent to which France harnessed the athletic domain was unprecedented among other West European nations. In France, sport, particularly at the youth level, was used to cultivate soft power internationally, to transmit republican ideals of democracy and fair play to the youth, and to examine and create a modern, post-colonial French identity in a globalizing world. The French sought to find a “third way” in sports, much in the way that it sought to create an alternative between the diplomatic policies of Washington and Moscow. Fifth Republic sports systems placed the training of elite athletes under the state. At the same time, private clubs also played an important role in developing players to serve the republic in elite competition. Examination of the republic’s quest to create elite athletes provides perspective on how France coped with and adapted to the post-1945 world. In what ways did the country reconfigure its global role? How did domestic changes impact society? In a globalizing, post-colonial world, how has France come to terms with the past? In what ways has France sought to create a new “French” identity? This story helps answer such questions. The history of the state’s cooption of youth sports forms a compelling tale and serves as a prism through which to investigate the larger history of France, the evolution of society, the impacts of the media revolution, and the government’s mission of public health. It underscores just how much things have changed—yet still remained the same. You can find a podcast interview with the author about this book at: http://newbooksinsports.com/2013/11/14/lindsay-krasnoff-the-making-of-les-bleus-sport-in-france-1958-2010-lexington-books-2012/

Author: Lindsay Sarah Krasnoff
Publisher: Bloomsbury Publishing
ISBN: 1350384194
Category : History
Languages : en
Pages : 409

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Book Description
The National Basketball Association (NBA), founded over 75 years ago, is staging a 21st century takeover. Watched in 215 countries and territories worldwide, and with nearly one in three players born and trained overseas, it is no longer just about America. In this book, Lindsay Sarah Krasnoff shows how basketball's global takeover could not have happened without France, exploring its interactions with the United States and colonial legacies with francophone Africa and the Afro-Caribbean. Taking us back to the very beginnings of basketball, she shows how remnants of empire have shaped the game. Asking how and why so many French basketball players have joined the NBA and WNBA, Basketball Empire explores what this has meant for the league and the players themselves. Going behind the scenes, it follows the generations of men and women who, since 1950, have followed their passion for the game to create a basketball breeding ground. Including interviews with players, sports journalists, league directors and coaches past and present, it uncovers the transatlantic networks and complex Franco-American relations that have nurtured a mutual exchange of culture, technical skill and knowledge. These first-hand accounts, supported by media and government archives, show how these forms of sports diplomacy sowed the seeds of a basketball revolution and helped make the NBA a global cultural entity. Arguing that basketball is deeply indebted to France's colonial history and close, albeit complicated, relationship with the United States this book is about the creation of a cultural empire, and shows how sports can be the vehicle to build bridges between nations.

Author: William H. Thornton
Publisher: Rowman & Littlefield
ISBN: 9780742529410
Category : History
Languages : en
Pages : 252

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Book Description
In New World Empire, William H. Thornton offers an alternative road map for America's relations with the Islamic world. He cogently argues that neoglobalist policies adopted after 9/11 have pushed much of the Muslim world into the enemy camp. Worse still, the White House has redefined America in stark contrast to this phantom adversary. The resulting new world empire fails to recognize that jihadic militants have their worst enemy in civil Islam. Thornton sets forth a powerful case for salvaging this vital link between America and the world it has lost. Visit our website for sample chapters!

Author: Rich Mintzer
Publisher: HarperCollins Leadership
ISBN: 1400218861
Category : Business & Economics
Languages : en
Pages : 192

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Book Description
What can you learn from the most successful companies in the world? The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today. Today’s NBA is filled with larger-than-life figures, like LeBron James, James Harden and Stephen Curry, who effortlessly dominate the courts. But it wasn’t always so glamorous. The multi-billion-dollar league has grown from humble roots into a sports powerhouse that is loved around the world due to savvy digital marketing and a global focus. Thanks to the popularity of individual players and team rivalries, the NBA has survived league mergers and financial crisis. Teams have earned the respect of millions of loyal fans who are dedicated to the success of each and every organization within the league. Through the story of the NBA, you’ll learn: How to keep a dream alive when it seems like no one wants to see it come true. How a company can find their way out of a financial crisis. How presentation is the secret sauce to the success of any show. And how a company can build a loyal fanbase who will do anything to keep them on top.

Author: Steven Secular
Publisher: University of Illinois Press
ISBN: 025205458X
Category : Social Science
Languages : en
Pages : 169

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Book Description
The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league’s global operations and traces the history of the NBA’s approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty-first century. As fans around the world stream games and other league content, NBA teams incorporate foreign languages and cultures into broadcasts to boost their product’s appeal to audiences in Brazil, China, and beyond. Secular’s analysis reveals how the NBA continues to transform itself into a wildly successful media producer and distributor more akin to a streaming studio than the sports leagues of old even as its media partners and sponsors erase any notion of sports as a civic good. A timely look at a dynamic media landscape, The Digital NBA shows how the games we love became content first and sport a distant second.

Author: Laurent Dubois
Publisher: Univ of California Press
ISBN: 0520945743
Category : History
Languages : en
Pages : 350

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Book Description
When France both hosted and won the World Cup in 1998, the face of its star player, Zinedine Zidane, the son of Algerian immigrants, was projected onto the Arc de Triomphe. During the 2006 World Cup finals, Zidane stunned the country by ending his spectacular career with an assault on an Italian player. In Soccer Empire, Laurent Dubois illuminates the connections between empire and sport by tracing the story of World Cup soccer, from the Cup’s French origins in the 1930s to Africa and the Caribbean and back again. As he vividly recounts the lives of two of soccer’s most electrifying players, Zidane and his outspoken teammate, Lilian Thuram, Dubois deepens our understanding of the legacies of empire that persist in Europe and brilliantly captures the power of soccer to change the nation and the world.

Author: Mike Yorkey
Publisher: Zondervan
ISBN: 0310337534
Category : Biography & Autobiography
Languages : en
Pages : 140

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Book Description
Linspired reveals the remarkable journey of the ultimate underdog, Jeremy Lin, formerly of the New York Knicks, current superstar point guard of the Houston Rockets, and the first American-born player of Chinese/Taiwanese descent to play in the National Basketball Association. In spite of being cut by two NBA teams before he signed with the Knicks, Lin always trusted that God had a plan for his life and his talents. In an interview with Mike Yorkey, Lin says, "I'm not exactly sure how it is all going to turn out, but I know for a fact that God has called me to be here now in the NBA.” After weeks of sitting at the end of the bench, a teammate’s injury finally placed Lin on the court. Since then, he has captivated sports fans throughout the world with his tremendous skill and humble response to all the acclaim. Weighing in on this phenomenon are tennis’s Michael Chang, the first notable Asian-American athlete, Lin’s pastor, Stephen Chen, and Pat Williams, senior vice president of the Orlando Magic. Other features include eight pages of full-color photos and in-depth interviews with Lin himself, as well as an entirely new chapter detailing Jeremy’s move to the Rockets.