The ... Complete Hi$panic Media Directory PDF Download

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Category : Hispanic American mass media
Languages : en
Pages : 236

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Category : Ethnic press
Languages : en
Pages : 276

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Category : Hispanic American newspapers
Languages : en
Pages : 260

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Author: James B. Martin
Publisher: Nova Publishers
ISBN: 9781590332627
Category : Social Science
Languages : en
Pages : 292

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Book Description
Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.

Author: JayEtta Z. Hecker
Publisher: DIANE Publishing
ISBN: 1437903711
Category : Business & Economics
Languages : en
Pages : 69

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Book Description
The media industry plays an important role in educating and entertaining the public. While the media industry provides the public with many national choices, media outlets located in a local market are more likely to provide local programs that meet the needs of residents in the market compared to national outlets. This report reviews: (1) the number and ownership of various media outlets; (2) the level of minority- and women-owned broadcast outlets; (3) the influence of economic, legal and regulatory, and technological factors on the number and ownership of media outlets; and (4) stakeholders¿ opinions on modifying certain media ownership laws and regulations. Includes recommendations. Charts and tables.

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Category : Advertising
Languages : en
Pages : 1118

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Author: Furtaw
Publisher: Gale Cengage
ISBN: 9780810375369
Category : Social Science
Languages : en
Pages : 512

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Book Description

Author: Salvador Güereña
Publisher: McFarland
ISBN: 9780786405404
Category : Reference
Languages : en
Pages : 164

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Book Description
Reviews 150 magazines of Latino interest, covering such categories as business and professional, parenting, sports and physical fitness, current events, and general interest

Author: Arlene Dávila
Publisher: Univ of California Press
ISBN: 0520953592
Category : History
Languages : en
Pages : 331

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Book Description
Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Dávila provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. Latinos. Dávila finds that Latinos' increased popularity in the marketplace is simultaneously accompanied by their growing exotification and invisibility. She scrutinizes the complex interests that are involved in the public representation of Latinos as a generic and culturally distinct people and questions the homogeneity of the different Latino subnationalities that supposedly comprise the same people and group of consumers. In a fascinating discussion of how populations have become reconfigured as market segments, she shows that the market and marketing discourse become important terrains where Latinos debate their social identities and public standing.

Author: Juan Sánchez Muñoz
Publisher: Routledge
ISBN: 1135236690
Category : Education
Languages : en
Pages : 701

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Book Description
Providing a comprehensive review of rigorous, innovative, and critical scholarship relevant to educational issues which impact Latinos, this Handbook captures the field at this point in time. Its unique purpose and function is to profile the scope and terrain of academic inquiry on Latinos and education. Presenting the most significant and potentially influential work in the field in terms of its contributions to research, to professional practice, and to the emergence of related interdisciplinary studies and theory, the volume is organized around five themes: history, theory, and methodology policies and politics language and culture teaching and learning resources and information. The Handbook of Latinos and Education is a must-have resource for educational researchers, graduate students, teacher educators, and the broad spectrum of individuals, groups, agencies, organizations and institutions sharing a common interest in and commitment to the educational issues that impact Latinos.