Narrative Gym for Business PDF Download

Author: Olson Randy (author)
Publisher:
ISBN: 9781005486402
Category :
Languages : en
Pages : 0

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Author: Randy Olson
Publisher:
ISBN:
Category : Business communication
Languages : en
Pages : 95

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Book Description
The ABT Framework (And, But, Therefore) is a new model for business communication that brings focus to our information-overloaded world. The book is a collaboration between the creator of the ABT Framework, Dr. Randy Olson, and the #1 voice for the power of story in the business world, Park Howell. The applications of the ABT to business communication are limitless. It is THE tool needed to craft compelling sales pitches, marketing campaigns, business presentations, brand strategy...anytime your message must connect and convert your audience. Why is the ABT so powerful? Simplicity. In a world that is increasingly bogged down in excessive complexity, the ABT Framework is the tool that “gets to the point,” “cuts through the noise,” and provides the confidence to “know what you’re talking about.” The book presents the 3 Step ABT Development Model, then Park Howell provides 5 applications of the ABT to the business world. This is the book that you will want sitting on your desk, constantly ready to help you shape anything and everything that you have to say to in the world of business.

Author: Randy Olson
Publisher:
ISBN: 9781005799090
Category :
Languages : en
Pages : 0

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Author: Jim James
Publisher: John Wiley & Sons
ISBN: 0857089765
Category : Business & Economics
Languages : en
Pages : 373

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THE UNNOTICED ENTREPRENEUR THE VISIBILITY TOOLBOX: ESSENTIAL TOOLS FOR GETTING NOTICED If you don’t want to waste any more money on marketing guru’s, this book is for you. Stacked with 50 real-world case studies, entrepreneurs explain in their words how they are getting noticed. Each article is concise, short, and can be read stand alone or taken as a holistic approach. Discover the mindset, tools and techniques that business owners are using to: Craft stories that resonate emotionally with customers. Maintain genuine connections, even as they scale. Create engaging content to drive lead generation. Amplify their message with easy-to-use tech. Communicate with their teams. Includes special insights on podcasting, AI, and measurement. This is the book that the guru’s don’t want you to read. The UnNoticed Entrepreneur is the marketing toolbox that you need.

Author: Russell Redenbaugh
Publisher: Morgan James Publishing
ISBN: 1630477389
Category : Self-Help
Languages : en
Pages : 140

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Shift is a blind man’s vision of how he changed his life narrative from the impossible to the economically probable and in the process, moved from welfare to wealth. Blind from the age of 16, Russell Redenbaugh's achievement as a successful investor and economist, a Commissioner on the US Civil Rights Commission serving under three US Presidents and a black belt, three time gold medal jiu-jitsu world champion fighting sighted opponents, prove that if he can, anyone can. Most people think that their circumstances produce their narratives, but Russell shows it is their narratives that produce their circumstances. If you change your story, you change your future. Through a set of actions and behaviors, Russell demonstrates how anyone can "Shift Your Narrative" to produce more of what they care about in their personal life, career and money matters, starting today.

Author: Daniel Griffin
Publisher: Bloomsbury Publishing
ISBN: 1472970489
Category : Business & Economics
Languages : en
Pages : 289

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Shortlisted for the 2020 Business Book Awards Do you know someone obsessed with a mobile game like Candy Crush? Have you ever felt a rush when you completed a task... and perhaps another when you crossed it off your to-do list? Or maybe you have that one running-obsessed friend who has to log everything on their fitness app? The fact is, these obsessions and 'highs' affect all of us, and they can be powerful drivers in terms of how we behave. In an increasingly commoditized world, marketers are always looking for new ways to influence or motivate us to be better engaged with their products, services, and brands. This is marketing gamification: the practice of taking the motivational elements of games (like challenges, achievements and teams) and applying them intelligently in real-life situations to improve engagement and performance. With many success stories from the likes of LinkedIn, Delta Airlines, Starbucks, and Duolingo, marketing gamification is already a well-established practice, but many businesses are wary of jumping in without a guide - especially as there have been so many high-profile failures. Written specifically for marketing professionals, Press Start explores the benefits and uses of gamification, and ties together motivational psychology and case studies with popular game mechanics and design principles. More importantly, the book will provide readers with a step-by-step guide for successfully designing their own marketing gamification solutions.

Author: Randy Olson
Publisher:
ISBN:
Category :
Languages : en
Pages : 106

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Book Description
The Narrative Gym by Dr. Randy Olson presents a new model for messaging and communication. It's a short, practical guide to the ABT Framework (And, But, Therefore) which needs to be on the desk of everyone crafting a message, essay, strategy, novel, campaign, proposal, presentation, screenplay, argument, joke, ballad, report ... pretty much all communication.There is no other book on the ABT Framework. There is no other analytical model for narrative structure like the ABT Framework. This is a new and unique resource. The ABT seems like something from elementary school and at its core is as old as the ancient Greeks, but the formulation only began less than a decade ago.The original insights for this communication model come from Hollywood screenwriting. The importance of the three words (And, But, Therefore) began with legendary screenwriting instructor Frank Daniel of the U.S.C. School of Cinematic Arts who in a 1986 speech first talked of replacing the word "and" with either "but" or "therefore" to strengthen the narrative content of a text. This was propagated by his students, then articulated by the co-creators of the animated series, "South Park," in a 2011 documentary. Randy Olson formulated the ABT Narrative Template ("___ AND ___ BUT ___ THEREFORE ___") in his 2013 TEDMED Talk, and his 2015 book, "Houston, We Have A Narrative." It is at the heart of how humans have communicated for thousands of years. You can see it in the Gettysburg Address, nursery rhymes, argumentation, comic structure, myths, the billion-viewed "Call Me Maybe" song from Carlie Rae Jepsen, the 1600's poem "To His Coy Mistress," blockbuster movies - on and on. It's at the core of everything memorable because it is narrative itself. The bottom line is: You've got something to say AND you know it's important, BUT you're having trouble boiling it down to its powerful and essential core, THEREFORE you need the ABT Framework. "The Narrative Gym is the definitive communications tool for the Information Society." - Michael Strauss, Former head of the Office of Science Quality Review, U.S.D.A.

Author: Robert C. Sickels
Publisher: Bloomsbury Publishing USA
ISBN: 0275998398
Category : Social Science
Languages : en
Pages : 744

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Book Description
We love to be entertained. And today's technology makes that easier than ever. Listen to tunes while working out? No problem. Watch a movie on your cell phone? Can do. Get 450 channels of digital entertainment bounced off a satellite and into your vehicle—even while traveling through empty wastelands? Simple. But behind these experiences is a complex industry, dominated by a handful of global media conglomerates whose executives exert considerable influence over the artists and projects they bankroll, the processes by which products are developed, and the methods they use to promote and distribute entertainment. As this set shows, the industries in which commerce, art, and technology intersect are among the most fascinating in all of business. Entertainment is a high-stakes industry where stars are born and flame out in the blink of an eye, where multimillion dollar deals are made on a daily basis, and where cultural mores, for better or worse, are shaped and reinforced. The Business of Entertainment lifts the curtain to show the machinery (and sleight of hand) behind the films, TV shows, music, and radio programs we can't live without. The Business of Entertainment comprises three volumes, covering movies popular music, and television. But it's not all about stars and glitter—it's as much about the nuts and bolts of daily life in the industry, including the challenges of digitizing content, globalization, promoting stars and shows, protecting intellectual property, developing talent, employing the latest technology, and getting projects done on time and within budget. Challenges don't end there. There's also advertising and product placement, the power of reviews and reviewers, the cancerous spread of piracy, the battles between cable and satellite operators (and the threat to both from telephone companies), the backlash to promoting gangsta lifestyles, and more. Each chapter is written by an authority in the field, from noted scholars to entertainment industry professionals to critics to screenwriters to lawyers. The result is a fascinating mosaic, with each chapter a gem that provides insight into the industry that—hands down—generates more conversations on a daily basis than any other.

Author: Kaukabilla Alya Parangu
Publisher: Penerbit NEM
ISBN: 6231150216
Category : Foreign Language Study
Languages : en
Pages : 110

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Book Description
Buku ini diharapkan mampu menjadi guidelines bagi para pembaca dalam pemakaian dasar bahasa Inggris pada lingkup bisnis karena buku ini menyajikan pembahasan yang sederhana dan mudah mengerti. Buku ini kami rancang sesuai dengan kasus-kasus yang umumnya terjadi dalam pemakaian di dunia bisnis.

Author:
Publisher: Jordan Publications Inc
ISBN: 0986619167
Category :
Languages : en
Pages : 407

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