Narrative Gym: Introducing the ABT Framework For Messaging and Communication PDF Download

Author: Randy Olson
Publisher:
ISBN: 9781005799090
Category :
Languages : en
Pages : 0

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Author: Randy Olson
Publisher:
ISBN:
Category :
Languages : en
Pages : 106

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Book Description
The Narrative Gym by Dr. Randy Olson presents a new model for messaging and communication. It's a short, practical guide to the ABT Framework (And, But, Therefore) which needs to be on the desk of everyone crafting a message, essay, strategy, novel, campaign, proposal, presentation, screenplay, argument, joke, ballad, report ... pretty much all communication.There is no other book on the ABT Framework. There is no other analytical model for narrative structure like the ABT Framework. This is a new and unique resource. The ABT seems like something from elementary school and at its core is as old as the ancient Greeks, but the formulation only began less than a decade ago.The original insights for this communication model come from Hollywood screenwriting. The importance of the three words (And, But, Therefore) began with legendary screenwriting instructor Frank Daniel of the U.S.C. School of Cinematic Arts who in a 1986 speech first talked of replacing the word "and" with either "but" or "therefore" to strengthen the narrative content of a text. This was propagated by his students, then articulated by the co-creators of the animated series, "South Park," in a 2011 documentary. Randy Olson formulated the ABT Narrative Template ("___ AND ___ BUT ___ THEREFORE ___") in his 2013 TEDMED Talk, and his 2015 book, "Houston, We Have A Narrative." It is at the heart of how humans have communicated for thousands of years. You can see it in the Gettysburg Address, nursery rhymes, argumentation, comic structure, myths, the billion-viewed "Call Me Maybe" song from Carlie Rae Jepsen, the 1600's poem "To His Coy Mistress," blockbuster movies - on and on. It's at the core of everything memorable because it is narrative itself. The bottom line is: You've got something to say AND you know it's important, BUT you're having trouble boiling it down to its powerful and essential core, THEREFORE you need the ABT Framework. "The Narrative Gym is the definitive communications tool for the Information Society." - Michael Strauss, Former head of the Office of Science Quality Review, U.S.D.A.

Author: Randy Olson
Publisher: University of Chicago Press
ISBN: 022627098X
Category : Science
Languages : en
Pages : 269

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Book Description
Communicate more effectively about science—by taking a page from Hollywood and improving your storytelling skills. Ask a scientist about Hollywood, and you’ll probably get eye rolls. But ask someone in Hollywood about science, and they’ll see dollar signs: Moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require. That’s a huge mistake, says Randy Olson: Hollywood has a lot to teach scientists about how to tell a story—and, ultimately, how to do science better. With Houston, We Have a Narrative, he lays out a stunningly simple method for turning the dull into the dramatic. Drawing on his unique background, which saw him leave his job as a working scientist to launch a career as a filmmaker, Olson first diagnoses the problem: When scientists tell us about their work, they pile one moment and one detail atop another moment and another detail—a stultifying procession of “and, and, and.” What we need instead is an understanding of the basic elements of story, the narrative structures that our brains are all but hardwired to look for—which Olson boils down, brilliantly, to “And, But, Therefore,” or ABT. At a stroke, the ABT approach introduces momentum (“And”), conflict (“But”), and resolution (“Therefore”)—the fundamental building blocks of story. As Olson has shown by leading countless workshops worldwide, when scientists’ eyes are opened to ABT, the effect is staggering: suddenly, they’re not just talking about their work—they’re telling stories about it. And audiences are captivated. Written with an uncommon verve and enthusiasm, and built on principles that are applicable to fields far beyond science, Houston, We Have a Narrative has the power to transform the way science is understood and appreciated, and ultimately how it’s done.

Author: Chuck Richards
Publisher: Bloomsbury Publishing USA
ISBN: 0802789315
Category : Juvenile Fiction
Languages : en
Pages : 36

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Jerry's imaginative dad likes to build things, but when the jungle gym that started out fun grows out of control, Jerry's fear of heights--and the zoo animals and mobs of people the gym attracts--give Jerry the jitters.

Author: James Brighton
Publisher: Routledge
ISBN: 1317214102
Category : Health & Fitness
Languages : en
Pages : 332

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Book Description
Drawing on empirical research, this fascinating new book explores the embodied experiences of ‘gym goers’ and the fitness cultures that are constructed within gyms and fitness spaces. Gym Bodies offers a personal, interactive, ethnographic account of the multiplicity of contemporary gym practices, spaces and cultures, including bodybuilding, CrossFit and Spinning. It argues that gym bodies are historically constructed, social, sensual, emotional and political; that experience intersects with multiple embodied identities; and that fitness cultures are profoundly important in shaping the body in wider contemporary culture. This is important reading for students, tutors and researchers working in sport and exercise studies, sociology of the body, health studies, leisure, cultural studies, gender and education. It is also a valuable resource for policy makers and practitioners within the fields of sport, leisure, health and education.

Author: Randy Olson
Publisher:
ISBN: 9781072232575
Category :
Languages : en
Pages : 344

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Book Description
"Narrative Is Everything" is the culmination of scientist-turned-filmmaker Randy Olson's 40 year journey into Hollywood AND it may seem like just another "joy of storytelling" diatribe, BUT the book plays on two levels, THEREFORE you can take your pick - use it to improve your communication, or allow it to give you a new perspective on cultural evolution. On the practical side, it presents the ABT Framework (And, But, Therefore), showing its power and application in fields as diverse as business, politics, entertainment, science and religion. On the higher, more all-encompassing level, Olson combines his backgrounds in evolutionary biology and communication to propose a detailed mechanism of cultural evolution through what he terms, "narrative selection." He argues that the brain is the selective agent and the ABT is the factor determining what survives and doesn't survive over time in all cultures. From epic myths to nursery rhymes to news media to pop music hits, the ABT Framework is present everywhere, leading to the inescapable conclusion that "Narrative Is Everything."

Author: Murphy T. J.
Publisher: VeloPress
ISBN: 193771621X
Category : Sports & Recreation
Languages : en
Pages : 166

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Book Description
In Inside the Box, veteran journalist and marathoner T.J. Murphy goes all in to expose the gritty, high-intensity sport of CrossFit®. Murphy faced a future with a permanent limp from one too many marathons. Desperate to reclaim his fitness and strength, the 47-year-old signed up for his first CrossFit® workout with nothing to lose. Anaerobically blasted by each workout of the day, Murphy discovered a sweat-soaked fitness revolution that’s transforming bodies and lives. CrossFit is the sport of fitness, a radical new approach to exercise that is turning the traditional gym workout upside down. Every day at thousands of CrossFit gyms across America, fitness seekers of all shapes and sizes flex their inner athlete by racing to finish fast-paced workouts. Each workout mixes weight lifting and gymnastics into an explosively effective and addictive new way to lose weight and carve out a new physique. Inside the Box is Murphy’s journey through CrossFit. From staggering newcomer to evangelist, Murphy finds out how it feels, why it’s so popular, whether it can fix his broken body.

Author: Olson Randy (author)
Publisher:
ISBN: 9781005486402
Category :
Languages : en
Pages : 0

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Author: John Coy
Publisher: Carolrhoda Books
ISBN: 0761387234
Category : Juvenile Nonfiction
Languages : en
Pages : 44

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Taking over a rowdy gym class right before winter vacation is not something James Naismith wants to do at all. The last two teachers of this class quit in frustration. The students—a bunch of energetic young men—are bored with all the regular games and activities. Naismith needs something new, exciting, and fast to keep the class happy—or someone's going to get hurt. Saving this class is going to take a genius. Discover the true story of how Naismith invented basketball in 1891 at a school in Springfield, Massachusetts.

Author: Daniel Lieberman
Publisher: Pantheon
ISBN: 1524746983
Category : Education
Languages : en
Pages : 465

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The book tells the story of how we never evolved to exercise - to do voluntary physical activity for the sake of health. Using his own research and experiences throughout the world, the author recounts how and why humans evolved to walk, run, dig, and do other necessary and rewarding physical activities while avoiding needless exertion. Drawing on insights from biology and anthropology, the author suggests how we can make exercise more enjoyable, rather that shaming and blaming people for avoiding it