Author: Bernd Eylert
Publisher: John Wiley & Sons
ISBN: 0470016523
Category : Technology & Engineering
Languages : en
Pages : 326
Book Description
As the wireless world opens up, this book explores the evolving role of multimedia and UMTS technology in the mobile communications sector. The author draws on his extensive experience in the field to provide an approach that will appeal to academia and industry alike, covering hot topics such as regulation and licensing, services and applications, markets, security, devices and terminals and charging schemes. Numerous examples from international sources are used to illustrate the current status of the technology around the globe, examining the implications of its evolution to 4G. Focuses on commercial considerations such as regulation, markets, security and charging issues Provides wide-ranging content on the business issues that are attractive to a non-technical readership Puts 3G and UMTS into context by showing its evolution to its present status as well as giving an outlook on the future of mobile communications Includes state-of-the-art advice on 3G and UMTS architecture and deployment, illustrated with practical examples from around the world This is essential reading for technicians and engineers recruited to develop the UMTS and WLAN networks; employees of operators and manufacturers in the industry, new recruits to regulators, and administrators wishing to gain a background understanding of the business of mobile multimedia.
The Mobile Multimedia Business
Author: Bernd Eylert
Publisher: John Wiley & Sons
ISBN: 0470016523
Category : Technology & Engineering
Languages : en
Pages : 326
Book Description
As the wireless world opens up, this book explores the evolving role of multimedia and UMTS technology in the mobile communications sector. The author draws on his extensive experience in the field to provide an approach that will appeal to academia and industry alike, covering hot topics such as regulation and licensing, services and applications, markets, security, devices and terminals and charging schemes. Numerous examples from international sources are used to illustrate the current status of the technology around the globe, examining the implications of its evolution to 4G. Focuses on commercial considerations such as regulation, markets, security and charging issues Provides wide-ranging content on the business issues that are attractive to a non-technical readership Puts 3G and UMTS into context by showing its evolution to its present status as well as giving an outlook on the future of mobile communications Includes state-of-the-art advice on 3G and UMTS architecture and deployment, illustrated with practical examples from around the world This is essential reading for technicians and engineers recruited to develop the UMTS and WLAN networks; employees of operators and manufacturers in the industry, new recruits to regulators, and administrators wishing to gain a background understanding of the business of mobile multimedia.
Publisher: John Wiley & Sons
ISBN: 0470016523
Category : Technology & Engineering
Languages : en
Pages : 326
Book Description
As the wireless world opens up, this book explores the evolving role of multimedia and UMTS technology in the mobile communications sector. The author draws on his extensive experience in the field to provide an approach that will appeal to academia and industry alike, covering hot topics such as regulation and licensing, services and applications, markets, security, devices and terminals and charging schemes. Numerous examples from international sources are used to illustrate the current status of the technology around the globe, examining the implications of its evolution to 4G. Focuses on commercial considerations such as regulation, markets, security and charging issues Provides wide-ranging content on the business issues that are attractive to a non-technical readership Puts 3G and UMTS into context by showing its evolution to its present status as well as giving an outlook on the future of mobile communications Includes state-of-the-art advice on 3G and UMTS architecture and deployment, illustrated with practical examples from around the world This is essential reading for technicians and engineers recruited to develop the UMTS and WLAN networks; employees of operators and manufacturers in the industry, new recruits to regulators, and administrators wishing to gain a background understanding of the business of mobile multimedia.
Handbook of Research on Mobile Multimedia
Author: Khalil, Ismail
Publisher: IGI Global
ISBN: 1591408687
Category : Computers
Languages : en
Pages : 626
Book Description
"This handbook provides insight into the field of mobile multimedia and associated applications and services"--Provided by publisher.
Publisher: IGI Global
ISBN: 1591408687
Category : Computers
Languages : en
Pages : 626
Book Description
"This handbook provides insight into the field of mobile multimedia and associated applications and services"--Provided by publisher.
Mobile Multimedia Communications: Concepts, Applications, and Challenges
Author: Karmakar, Gour
Publisher: IGI Global
ISBN: 1591407680
Category : Computers
Languages : en
Pages : 420
Book Description
With rapid growth of the Internet, the applications of multimedia are burgeoning in every aspect of human life including communication networks and wireless and mobile communications. Mobile Multimedia Communications: Concepts, Applications and Challenges captures defining research on all aspects and implications of the accelerated progress of mobile multimedia technologies. Covered topics include fundamental network infrastructures, modern communication features such as wireless and mobile multimedia protocols, personal communication systems, mobility and resource management, and security and privacy issues. A complete reference to topics driving current and potential future development of mobile technologies, this essential addition to library collections will meet the needs of researchers in a variety of related fields.
Publisher: IGI Global
ISBN: 1591407680
Category : Computers
Languages : en
Pages : 420
Book Description
With rapid growth of the Internet, the applications of multimedia are burgeoning in every aspect of human life including communication networks and wireless and mobile communications. Mobile Multimedia Communications: Concepts, Applications and Challenges captures defining research on all aspects and implications of the accelerated progress of mobile multimedia technologies. Covered topics include fundamental network infrastructures, modern communication features such as wireless and mobile multimedia protocols, personal communication systems, mobility and resource management, and security and privacy issues. A complete reference to topics driving current and potential future development of mobile technologies, this essential addition to library collections will meet the needs of researchers in a variety of related fields.
Your Brand, the Next Media Company
Author: Michael Brito
Publisher: Pearson Education
ISBN: 0789751615
Category : Business & Economics
Languages : en
Pages : 272
Book Description
"Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.
Publisher: Pearson Education
ISBN: 0789751615
Category : Business & Economics
Languages : en
Pages : 272
Book Description
"Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.
Multimedia Services and Streaming for Mobile Devices
Author: Alvaro Suarez Sarmiento
Publisher: IGI Global
ISBN: 9781613501443
Category : Computers
Languages : en
Pages : 0
Book Description
Multimedia services facilitate the real-time processing and communication of images, audio, and text. The convergence of computer communication and telecommunication has redefined current multimedia services, encouraging the creation of multimedia interfaces for videoconferencing, VoIP, instant messaging, and gaming. Multimedia Services and Streaming for Mobile Devices: Challenges and Innovations provides tutorials, surveys, case descriptions, and original contributions that address current research findings and business success cases in multimedia services and streaming for mobile devices. This publication is useful to researchers, developers, engineers, and innovators working in multimedia services or mobile devices, as well as academics, industry professionals, and researchers who aspire to learn about recent progress and future trends in the field.
Publisher: IGI Global
ISBN: 9781613501443
Category : Computers
Languages : en
Pages : 0
Book Description
Multimedia services facilitate the real-time processing and communication of images, audio, and text. The convergence of computer communication and telecommunication has redefined current multimedia services, encouraging the creation of multimedia interfaces for videoconferencing, VoIP, instant messaging, and gaming. Multimedia Services and Streaming for Mobile Devices: Challenges and Innovations provides tutorials, surveys, case descriptions, and original contributions that address current research findings and business success cases in multimedia services and streaming for mobile devices. This publication is useful to researchers, developers, engineers, and innovators working in multimedia services or mobile devices, as well as academics, industry professionals, and researchers who aspire to learn about recent progress and future trends in the field.
The Mobile Commerce Revolution
Author: Tim Hayden
Publisher: Pearson Education
ISBN: 0789751542
Category : Business & Economics
Languages : en
Pages : 201
Book Description
More than 60% of the U.S. population now owns smartphones. Hayden and Webster cover everything you need to know to capitalize on history's greatest shifts in human and consumer behavior, from infrastructure to culture, strategy to tactics. Packed with case studies and practical guidance from small startups to large brands, this guide offers provocative and actionable insight, and will help you make the internal changes required to fully leverage the mobile commerce opportunity.
Publisher: Pearson Education
ISBN: 0789751542
Category : Business & Economics
Languages : en
Pages : 201
Book Description
More than 60% of the U.S. population now owns smartphones. Hayden and Webster cover everything you need to know to capitalize on history's greatest shifts in human and consumer behavior, from infrastructure to culture, strategy to tactics. Packed with case studies and practical guidance from small startups to large brands, this guide offers provocative and actionable insight, and will help you make the internal changes required to fully leverage the mobile commerce opportunity.
Plunkett's Telecommunications Industry Almanac
Author: Jack W. Plunkett
Publisher: Plunkett Research, Ltd.
ISBN: 1593921411
Category : Telecommunication
Languages : en
Pages : 655
Book Description
A market research guide to the telecommunications industry. It offers a tool for strategic planning, competitive intelligence, employment searches or financial research. It includes a chapter of trends, statistical tables, and an industry-specific glossary. It provides profiles of the 500 biggest, companies in the telecommunications industry.
Publisher: Plunkett Research, Ltd.
ISBN: 1593921411
Category : Telecommunication
Languages : en
Pages : 655
Book Description
A market research guide to the telecommunications industry. It offers a tool for strategic planning, competitive intelligence, employment searches or financial research. It includes a chapter of trends, statistical tables, and an industry-specific glossary. It provides profiles of the 500 biggest, companies in the telecommunications industry.
Digital Multimedia: Concepts, Methodologies, Tools, and Applications
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522538232
Category : Computers
Languages : en
Pages : 1797
Book Description
Contemporary society resides in an age of ubiquitous technology. With the consistent creation and wide availability of multimedia content, it has become imperative to remain updated on the latest trends and applications in this field. Digital Multimedia: Concepts, Methodologies, Tools, and Applications is an innovative source of scholarly content on the latest trends, perspectives, techniques, and implementations of multimedia technologies. Including a comprehensive range of topics such as interactive media, mobile technology, and data management, this multi-volume book is an ideal reference source for engineers, professionals, students, academics, and researchers seeking emerging information on digital multimedia.
Publisher: IGI Global
ISBN: 1522538232
Category : Computers
Languages : en
Pages : 1797
Book Description
Contemporary society resides in an age of ubiquitous technology. With the consistent creation and wide availability of multimedia content, it has become imperative to remain updated on the latest trends and applications in this field. Digital Multimedia: Concepts, Methodologies, Tools, and Applications is an innovative source of scholarly content on the latest trends, perspectives, techniques, and implementations of multimedia technologies. Including a comprehensive range of topics such as interactive media, mobile technology, and data management, this multi-volume book is an ideal reference source for engineers, professionals, students, academics, and researchers seeking emerging information on digital multimedia.
Multimedia Security Handbook
Author: Borko Furht
Publisher: CRC Press
ISBN: 1420038265
Category : Computers
Languages : en
Pages : 832
Book Description
Intellectual property owners who exploit new ways of reproducing, distributing, and marketing their creations digitally must also protect them from piracy. Multimedia Security Handbook addresses multiple issues related to the protection of digital media, including audio, image, and video content. This volume examines leading-edge multimedia securit
Publisher: CRC Press
ISBN: 1420038265
Category : Computers
Languages : en
Pages : 832
Book Description
Intellectual property owners who exploit new ways of reproducing, distributing, and marketing their creations digitally must also protect them from piracy. Multimedia Security Handbook addresses multiple issues related to the protection of digital media, including audio, image, and video content. This volume examines leading-edge multimedia securit
Handbook of Research on Mobile Multimedia, Second Edition
Author: Khalil, Ismail
Publisher: IGI Global
ISBN: 1605660477
Category : Computers
Languages : en
Pages : 1154
Book Description
"The book is intended to clarify the hype, which surrounds the concept of mobile multimedia through introducing the idea in a clear and understandable way, with a strong focus on mobile solutions and applications"--Provided by publisher.
Publisher: IGI Global
ISBN: 1605660477
Category : Computers
Languages : en
Pages : 1154
Book Description
"The book is intended to clarify the hype, which surrounds the concept of mobile multimedia through introducing the idea in a clear and understandable way, with a strong focus on mobile solutions and applications"--Provided by publisher.