The Mobile Commerce Prospects PDF Download

Author: Rajnish Tiwari
Publisher:
ISBN: 9783937816319
Category :
Languages : en
Pages : 203

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Author: Paul May
Publisher: Cambridge University Press
ISBN: 9780521797566
Category : Business & Economics
Languages : en
Pages : 304

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Book Description
This book provides the context, architectures, case studies, and intelligent analysis that will help you grasp this rapidly emerging subject. With keen insight into the needs of both camps, May explains the technological aspects of mobile commerce to business decision makers and the business models to the technologists who design and build these electronic systems. It is the one book all relevant p arties in a company can read to ensure common understanding. Topics include, devices, technologies, applications, standards, security, and more.

Author: Punita Duhan
Publisher: CRC Press
ISBN: 0429946821
Category : Business & Economics
Languages : en
Pages : 418

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Book Description
This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways. The rapid rise of m-commerce (or mobile commerce) has led to the emergence of new paradigms in the marketplace. The difference between physical and digital retail is diminishing, and a new “phygital retail” phenomenon is on the rise. Marketers need to understand this emerging paradigm and consider the new opportunities and challenges involved. This volume, M-Commerce: Experiencing the Phygital Retail, provides a comprehensive discussion of the contemporary m-commerce concepts along with the emerging paradigms in a pragmatic way. It presents empirical analyses and reviews on the myriad aspects of m-commerce, including both contemporary academic and business research.

Author: Jouni Paavilainen
Publisher: Addison-Wesley Professional
ISBN: 9780201788983
Category : Business & Economics
Languages : en
Pages : 260

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Book Description
The mobile revolution - the collision of the internet and the world of mobile communications - is already changing the way we work and live. High levels of mobile phone penetration and internet access combine with widespread credit card usage to offer the prospect of a multitude of new business opportunities. But what are the most promising areas of m-commerce? Which are the most significant new technologies? How will mobile devices, networks and applications develop as we move towards the third-generation (3G) world? "Mobile Business Strategies" explores the new mobile world, looks into the future and considers the emerging trends. It discusses the roles of financial institutions, operators, content providers and other key parties in the mobile commerce value chain. Core technologies are addressed from a strategic perspective, familiarizing the reader with both the possibilities and the limitations of the mobile environment. After an in-depth examination of potential corporate and consumer solutions, the book concludes with a more detailed analysis of two crucial areas: location-based services and mobile portals. Required reading for operators, financial institutions, web portals, content providers, systems integrators, and anyone looking to master the challenges of the mobile internet, "Mobile Business Strategies" provides: A strategic overview of the most promising mobile technologies and their potential applicationAn understanding of the intrinsic differences between m-commerce and e-commercePractical and hype-free advice for securing competitive advantage in this fast-moving field40 mobile business case studies from around the world. 0201788985B04092002

Author: BANDYOPADHYAY, KARABI
Publisher: PHI Learning Pvt. Ltd.
ISBN: 9391818471
Category : Business & Economics
Languages : en
Pages : 421

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Book Description
Once the treasured piece of the elite class, mobile phones have now become a prerequisite of every commoner. From schoolchildren to pensioners, from bureaucrats to fruit vendors, all depend greatly on their mobile phones now. The reason can be given to its impeccable potential to perform various applications efficiently, within no time. This book on Mobile Commerce gives an in-depth insight on the role of a mobile in revolutionizing various industry verticals, specifically business and commerce. The book, in its second edition, shows the evolution of a mobile phone from a mere gadget meant for communication to a smarter one performing business transactions. The book is divided into seven parts discussing basic concepts, technologies, key players, new products, security and legal aspects, the future trends and the case studies. The book also discusses various technologically advanced handheld devices, like Smart phones, PDA's, Laptops, Tablets and Portable Gaming Consoles, in detail. Besides, the basic technology and concepts involved in application of mobile commerce is discussed comprehensively. The important concepts, like mobile marketing, mobile ticketing, mobile computing, mobile payments and mobile banking are discussed vis-a-vis latest technologies, like wireless and mobile communication technology, digital cellular technology, mobile access technology including 5G and 6G systems. The book also throws light on the issues, such as mobile security hazards, and the necessary measures to protect against the same. A chapter is devoted to laws governing the mobile phone usage and its privacy. The Case Studies are provided elucidating the role of mobile commerce in the real-life scenarios. This book is intended for the undergraduate and postgraduate students of Computer Applications, Electronics & Communication Engineering, Information Technology and Management. NEW TO THE SECOND EDITION • Introduction of 5G & 6G Technologies • Introduction of New Mobile Payment Technologies • Implementation of New Security Technologies • Development of New Mobile Commerce Services & Applications • Various Advanced Mobile Computing Systems • Implementation of New IT Rules TARGET AUDIENCE • BBA/MBA • BCA/MCA • B.Tech/M.Tech (Electronics & Communication Engineering)

Author: Norman Sadeh
Publisher: John Wiley & Sons
ISBN: 0471456578
Category : Computers
Languages : en
Pages : 270

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Book Description
The first complete introduction to the technology and business issues surrounding m-commerce With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. "m-commerce") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, 3G, mobile payment, and emerging location-sensitive and context-aware technologies. A comprehensive look at emerging m-commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m-commerce.

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1799889580
Category : Business & Economics
Languages : en
Pages : 1964

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Book Description
In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.

Author: Dholakia, Nikhilesh
Publisher: IGI Global
ISBN: 1591403170
Category : Business & Economics
Languages : en
Pages : 330

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Book Description
"Based on research and practitioner-generated reports, this book focuses on the emergence and growth of mobile telecommunications and mobile commerce around the world"--Provided by publisher.

Author: Lee, In
Publisher: IGI Global
ISBN: 1466697881
Category : Computers
Languages : en
Pages : 2440

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Book Description
The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .

Author: Salah A. Al-Sharhan
Publisher: Springer
ISBN: 3030021319
Category : Computers
Languages : en
Pages : 634

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Book Description
This book constitutes the refereed conference proceedings of the 17th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 201, held in Kuwait City, Kuwait, in October/November 2018. The 65 revised full papers presented were carefully reviewed and selected from 99 submissions. Topics of interest include, amongst others, the following: social media; information systems; marketing and communications; management and operations; public administration; economics, sociology, and psychology; e-finance, e-banking, and e-accounting; computer science and computer engineering; and teaching and learning.