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The Mindful Marketer

The Mindful Marketer PDF Author: Lisa Nirell
Publisher: Springer
ISBN: 1137386312
Category : Business & Economics
Languages : en
Pages : 224

Book Description
As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.
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