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Author: DC Reeves Publisher: John Wiley & Sons ISBN: 1119598044 Category : Business & Economics Languages : en Pages : 272
Book Description
An unprecedented guide to successfully start or grow a microbrewery or craft brewery in a much more competitive world. Opening a microbrewery starts with, of course, making great beer. But that is just the beginning. Today’s sophisticated patrons are offered an ever-increasing array of options. It’s so much more than beer nowadays. Yes, great beer is essential, but to attract and hold on to a loyal customer base, you must create a sense of place. Do your research. Understand financing and cash flow. Know how to measure your success. A successful, well-run microbrewery knows how to hire the right employees—employees that will spread word of your business to friends, family, even total strangers, both on and off the clock. Marketing, branding, customer experience; they all matter. There are so many factors that directly and indirectly contribute to success, it may at times be overwhelming. The Microbrewery Handbook offers an extraordinary look at all of the facets of success in the industry. No matter if you are thinking about starting a new venture or are already operating your own microbrewery, this valuable book offers real-world advice and proven strategies to help you thrive in the competitive micro and craft brewing industry. Focused on practical guidance, author D.C. Reeves distills his experience founding Perfect Plain Brewing Company in Pensacola, Florida into an engaging, up-to-date resource for microbrewers everywhere. Clearly showing readers what works in the industry and, just as importantly, what doesn’t work, The Microbrewery Handbook: Helps you create unique, memorable experiences for your customers, your employees, and your city Includes coverage of the financial aspects of building and growing your business, such as banking, investment, and debt Shows you how to transform your business into a community anchor Offers suggestions on building an entire culture around your brand that promotes positivity and attracts the right kind of attention Shares personal stories and advice from a successful microbrew entrepreneur Includes interviews and insight with industry experts as well as owners of some of the nation’s elite craft breweries including Sam Calagione of Dogfish Head, Jeffrey Stuffings of Jester King, and Doug Resier of Burial Brewing The Microbrewery Handbook: Craft, Brew, and Build Your Own Microbrewery Success is an indispensable, first-of-its-kind book for anyone in the micro and craft brewing industry.
Author: DC Reeves Publisher: John Wiley & Sons ISBN: 1119598044 Category : Business & Economics Languages : en Pages : 272
Book Description
An unprecedented guide to successfully start or grow a microbrewery or craft brewery in a much more competitive world. Opening a microbrewery starts with, of course, making great beer. But that is just the beginning. Today’s sophisticated patrons are offered an ever-increasing array of options. It’s so much more than beer nowadays. Yes, great beer is essential, but to attract and hold on to a loyal customer base, you must create a sense of place. Do your research. Understand financing and cash flow. Know how to measure your success. A successful, well-run microbrewery knows how to hire the right employees—employees that will spread word of your business to friends, family, even total strangers, both on and off the clock. Marketing, branding, customer experience; they all matter. There are so many factors that directly and indirectly contribute to success, it may at times be overwhelming. The Microbrewery Handbook offers an extraordinary look at all of the facets of success in the industry. No matter if you are thinking about starting a new venture or are already operating your own microbrewery, this valuable book offers real-world advice and proven strategies to help you thrive in the competitive micro and craft brewing industry. Focused on practical guidance, author D.C. Reeves distills his experience founding Perfect Plain Brewing Company in Pensacola, Florida into an engaging, up-to-date resource for microbrewers everywhere. Clearly showing readers what works in the industry and, just as importantly, what doesn’t work, The Microbrewery Handbook: Helps you create unique, memorable experiences for your customers, your employees, and your city Includes coverage of the financial aspects of building and growing your business, such as banking, investment, and debt Shows you how to transform your business into a community anchor Offers suggestions on building an entire culture around your brand that promotes positivity and attracts the right kind of attention Shares personal stories and advice from a successful microbrew entrepreneur Includes interviews and insight with industry experts as well as owners of some of the nation’s elite craft breweries including Sam Calagione of Dogfish Head, Jeffrey Stuffings of Jester King, and Doug Resier of Burial Brewing The Microbrewery Handbook: Craft, Brew, and Build Your Own Microbrewery Success is an indispensable, first-of-its-kind book for anyone in the micro and craft brewing industry.
Author: Brian Kunath Publisher: Chartwell Books ISBN: 0785836608 Category : Cooking Languages : en Pages : 227
Book Description
Learn how to buy, build, and use all of the equipment involved in homebrewing with a minimum of hassle and expense with The Brewer's Handbook. When brewing was discovered more than 8,000 years ago, it was hailed as a gift from the gods. Today, beer is enjoyed all over the world, available in infinite styles—yet brewing is still seen as a mysterious process. In reality, everyone can create unique beers in their own home, and this comprehensive, step-by-step guide will show you how. Following the magic rules to success is easy and handy worksheets help you monitor and record the details of each batch—leading you to triumph, time after time. In this book, you'll learn how to craft the following beverages: Maiden’s Dream Ale Belgian Wit Ale Aloha Pale Ale Scottish Ale Dry Stout Porter Bohemian Pilsner California Common Raspberry Amber The Brewer’s Handbook takes you from preparation and storing to conditioning and bottling, clearly outlining each factor in the process and giving an overview of fermentation. As you become more adventurous, discover how to vary techniques and ingredients to produce unbeatable beers. As well as recipes for ales, lagers, and unique brews, you even get tips on how to savor your creation. There’s advice on glassware, setting up a “home bar,” and even the perfect food/home-brew combinations. From Belgium to the U.S., from brown ale to weizenbock, the country-by-country guide to world beer styles is both practical and fascinating. There’s also a first-hand account of processes inside a professional brewery. The Brewer’s Handbook is your hops to bottle guide on homebrewing.
Author: Ted Bruning Publisher: Paragraph Publishing ISBN: 1999840852 Category : Cooking Languages : en Pages : 372
Book Description
The Microbrewing scene has changed beyond recognition since this book was first published in 2007. The number of small independent breweries throughout the UK is now at over 2,000, with more opening every month. This handbook guides you through the practicalities of starting your own microbrewery; from how to brew, through to finding a place of your own.
Author: Ted Bruning Publisher: Paragraph Publishing ISBN: 1739553500 Category : Technology & Engineering Languages : en Pages : 347
Book Description
The Microbrewing scene has changed beyond recognition since this book was first published in 2007. The number of small independent breweries throughout the UK is now at over 2,000, with more opening every month. This handbook guides you through the practicalities of starting your own microbrewery; from how to brew, through to finding a place of your own.
Author: Gregory J. Noonan Publisher: G.W. Kent ISBN: Category : Cooking Languages : en Pages : 324
Book Description
The Seven Barrel Brewery is an award-winning craft brewery in New Hampshire. This BREWERS' HANDBOOK shares the Seven Barrel's knowledge of the brewing arts with those who want to learn the secrets of brewing in their own kitchens. Step-by-step instructions make it easy to brew over 130 recipes, for everything from Dartboard Pale Ale to Rocktoberfest Lager to R.I.P.XXX Stout.
Author: Hans Michael Eßlinger Publisher: John Wiley & Sons ISBN: 3527623493 Category : Technology & Engineering Languages : en Pages : 778
Book Description
This comprehensive reference combines the technological know-how from five centuries of industrial-scale brewing to meet the needs of a global economy. The editor and authors draw on the expertise gained in the world's most competitive beer market (Germany), where many of the current technologies were first introduced. Following a look at the history of beer brewing, the book goes on to discuss raw materials, fermentation, maturation and storage, filtration and stabilization, special production methods and beermix beverages. Further chapters investigate the properties and quality of beer, flavor stability, analysis and quality control, microbiology and certification, as well as physiology and toxicology. Such modern aspects as automation, energy and environmental protection are also considered. Regional processes and specialties are addressed throughout the entire book, making this a truly global resource on brewing.
Author: Laura Ten Eyck Publisher: Chelsea Green Publishing ISBN: 1603585567 Category : Technology & Engineering Languages : en Pages : 290
Book Description
With information on siting, planting, tending, harvesting, processing, and brewing It’s hard to think about beer these days without thinking about hops. The runaway craft beer market’s convergence with the ever-expanding local foods movement is helping to spur a local-hops renaissance. The demand from craft brewers for local ingredients to make beer—such as hops and barley—is robust and growing. That’s good news for farmers looking to diversify, but the catch is that hops have not been grown commercially in the eastern United States for nearly a century. Today, farmers from Maine to North Carolina are working hard to respond to the craft brewers’ desperate call for locally grown hops. But questions arise: How best to create hop yards—virtual forests of 18-foot poles that can be expensive to build? How to select hop varieties, and plant and tend the bines, which often take up to three years to reach full production? How to best pick, process, and price them for market? And, how best to manage the fungal diseases and insects that wiped out the eastern hop industry 100 years ago, and which are thriving in the hotter and more humid states thanks to climate change? Answers to these questions can be found in The Hop Grower’s Handbook—the only book on the market about raising hops sustainably, on a small scale, for the commercial craft beer market in the Northeast. Written by hop farmers and craft brewery owners Laura Ten Eyck and Dietrich Gehring, The Hop Grower’s Handbook is a beautifully photographed and illustrated book that weaves the story of their Helderberg Hop Farm with the colorful history of New York and New England hop farming, relays horticultural information about the unusual hop plant and the mysterious resins it produces that give beer a distinctively bitter flavor, and includes an overview of the numerous native, heirloom, and modern varieties of hops and their purposes. The authors also provide an easy-to-understand explanation of the beer-brewing process—critical for hop growers to understand in order be able to provide the high-quality product brewers want to buy—along with recipes from a few of their favorite home and micro-brewers. The book also provides readers with detailed information on: • Selecting, preparing, and designing a hop yard site, including irrigation; • Tending to the hops, with details on best practices to manage weeds, insects, and diseases; and, • Harvesting, drying, analyzing, processing, and pricing hops for market. The overwhelming majority of books and resources devoted to hop production currently available are geared toward the Pacific Northwest’s large-scale commercial growers, who use synthetic pesticides, fungicides, herbicides, and fertilizers and deal with regionally specific climate, soils, weeds, and insect populations. Ten Eyck and Gehring, however, focus on farming hops sustainably. While they relay their experience about growing in a new Northeastern climate subject to the higher temperatures and volatile cycles of drought and deluge brought about by global warming, this book will be an essential resource for home-scale and small-scale commercial hops growers in all regions.
Author: Graham G. Stewart Publisher: CRC Press ISBN: 149875192X Category : Technology & Engineering Languages : en Pages : 777
Book Description
With a foreword written by Professor Ludwig Narziss—one of the world’s most notable brewing scientists—the Handbook of Brewing, Third Edition, as it has for two previous editions, provides the essential information for those who are involved or interested in the brewing industry. The book simultaneously introduces the basics—such as the biochemistry and microbiology of brewing processes—and also deals with the necessities associated with a brewery, which are steadily increasing due to legislation, energy priorities, environmental issues, and the pressures to reduce costs. Written by an international team of experts recognized for their contributions to brewing science and technology, it also explains how massive improvements in computer power and automation have modernized the brewhouse, while developments in biotechnology have steadily improved brewing efficiency, beer quality, and shelf life.
Author: DC Reeves
Author: DC Reeves
Author: Brian Kunath
Author: Ted Goldammer
Author: Ted Bruning
Author: Ted Bruning
Author: Gregory J. Noonan
Author: Hans Michael Eßlinger
Author: Stephen R. Holle
Author: Laura Ten Eyck
Author: Graham G. Stewart