The Michelin Man's First Hundred Years PDF Download

Author: Olivier Darmon
Publisher:
ISBN: 9782842300487
Category : Advertising
Languages : en
Pages : 137

View

Book Description

Author: Olivier Darmon
Publisher: Motorbooks International
ISBN: 9781577150565
Category : Business & Economics
Languages : en
Pages : 144

View

Book Description
Subtitled: 100 Years of Bibendum. This graphic volume celebrates the life and work of one of the world's most universally recognized and brilliant marketing figures. Throughout this century Bibendum's images have conveyed the message of a firm that has successfully branched out beyond the tire business into all sectors of the travel industry, from maps and travel guides to the creation of road signs and the numbering of highways, as seen here in lavishly illustrated sketches, artwork and photographs from the Michelin Tyre Company's archives. Only available through Classic Motorbooks. Hdbd., 9 3/4" x 12 1/2", 144 pgs., 100+ b&w ill., 100+ color.

Author: Herbert R. Lottman
Publisher: Bloomsbury Publishing
ISBN: 0857714716
Category : Biography & Autobiography
Languages : en
Pages : 321

View

Book Description
This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides". The Michelin history, as described here by Herbert Lottman, reveals insights into the development of this remarkable business.

Author: Stephen L. Harp
Publisher: JHU Press
ISBN: 9780801866517
Category : Business & Economics
Languages : en
Pages : 390

View

Book Description
Harp uses the familiar figure of Bibendum and the promotional campaigns designed around him to analyze the cultural assumptions of "belle-epoque" France, including representations of gender, race and class. He also considers Michelin's efforts to promote automobile tourism in France and Europe through its famous "Red Guide" (first introduced in 1900), noting that, in the aftermath of World War I, the company sold tour guides to the battlefields of the Western Front and favourably positioned France's participation in the war as purely defensive and unavoidable. Throughout this period, the company successfully identified the name of Michelin with many aspects of French society, from cuisine and local culture to nationalism and colonialism.

Author: Leo Robitschek
Publisher: Ten Speed Press
ISBN: 039958269X
Category : Cooking
Languages : en
Pages : 274

View

Book Description
JAMES BEARD AWARD WINNER • An illustrated collection of nearly 300 cocktail recipes from the award-winning NoMad Bar, with locations in New York, Los Angeles, and Las Vegas. Originally published as a separate book packaged inside The NoMad Cookbook, this revised and stand-alone edition of The NoMad Cocktail Book features more than 100 brand-new recipes (for a total of more than 300 recipes), a service manual explaining the art of drink-making according to the NoMad, and 30 new full-color cocktail illustrations (for a total of more than 80 color and black-and-white illustrations). Organized by type of beverage from aperitifs and classics to light, dark, and soft cocktails and syrups/infusions, this comprehensive guide shares the secrets of bar director Leo Robitschek's award-winning cocktail program. The NoMad Bar celebrates classically focused cocktails, while delving into new arenas such as festive, large-format drinks and a selection of reserve cocktails crafted with rare spirits.

Author: Dan Charnas
Publisher: Rodale
ISBN: 1623365929
Category : Self-Help
Languages : en
Pages : 306

View

Book Description
The first organizational book inspired by the culinary world, taking mise-en-place outside the kitchen. Every day, chefs across the globe churn out enormous amounts of high-quality work with efficiency using a system called mise-en-place--a French culinary term that means “putting in place” and signifies an entire lifestyle of readiness and engagement. In Work Clean, Dan Charnas reveals how to apply mise-en-place outside the kitchen, in any kind of work. Culled from dozens of interviews with culinary professionals and executives, including world-renowned chefs like Thomas Keller and Alfred Portale, this essential guide offers a simple system to focus your actions and accomplish your work. Charnas spells out the 10 major principles of mise-en-place for chefs and non chefs alike: (1) planning is prime; (2) arranging spaces and perfecting movements; (3) cleaning as you go; (4) making first moves; (5) finishing actions; (6) slowing down to speed up; (7) call and callback; (8) open ears and eyes; (9) inspect and correct; (10) total utilization. This journey into the world of chefs and cooks shows you how each principle works in the kitchen, office, home, and virtually any other setting.

Author: James A Michener
Publisher: University Press of Florida
ISBN: 0813047005
Category : Fiction
Languages : en
Pages : 145

View

Book Description
Pulitzer Prize-winning author James A. Michener was in his sixties when he began traveling frequently to the Florida Keys. One result of those visits was the novel Matecumbe, named after two of the islands that comprise the town of Islamorada, located approximately half way between Miami and Key West. Never before published, Matecumbe features many of the hallmarks of Michener's best work, including detailed descriptions of place. However, the plot is much more intimate than that found in most of his large-scale, epic historical novels. Focusing on the parallel lives of a woman and her mother, both divorced, Michener spent his creative energy on character development and allegorical storytelling. Random House, his publisher, wasn't pleased, and wanted the mega-best-selling author to concentrate on producing "heavyweight" books like Hawaii and Centennial. Matecumbe seemed too much in the vein of his earlier romance novel, Sayonara. So it sat in a drawer until, eventually, Michener gifted it--including the copyright--to Joe Avenick, his friend and former ghostwriter. Avenick played a key role in the research and writing of Sports in America and Chesapeake, and introduced Michener to Melissa (Missy) DeMaio, who soon became the primary reason for Michener's increasingly frequent visits to the Keys. Biographers and critics have long agreed that Michener's personality and his characters were both affected by his relationship with DeMaio. As perhaps his most encompassing autobiographical novel, and the one written in the midst of these changes, Matecumbe provides what may be tantalizing glimpses into Michener's life.

Author: David Wright
Publisher: Crowood
ISBN: 1847976484
Category : Sports & Recreation
Languages : en
Pages : 528

View

Book Description
Run over the everyday roads of the Isle of Man for over 100 years, the world-famous Tourist Trophy races have gripped the imaginations of successive generations of motorcyclists. From the earliest days of single-speed, belt-driven machines delivering 5 bhp, to the highly developed projectiles of today offering a fearsome 200 bhp, race fans have thronged the roadside banks and watched in awe as the best racing motorcyclists in the world rode the fastest machines of their day around the twists, turns and climbs of the 374 mile Mountain Course, all in pursuit of a coveted Tourist Trophy. This new updated edition covering the 2007 - 2012 races, reveals the event's colourful history through the high-speed activities of great riders such as the Collier brothers, Geoff Duke, Mike Hailwood, Giacomo Agostini, Steve Hislop, Joey Dunlop, John McGuinness and many others. It also looks at the machines and mechanical developments and race organisation, plus the financial rewards and commercial interests; setting them all in the context of the triumphs and tragedies of a great sporting event that has seen average lap speeds rise from 40 mph to over 130 mph. Written in an easy style, this book reveals the Manx TT's colourful history through its great riders, machines, mechanical developments and race organisation and is superbly illustrated with over 250 colour photographs.

Author: Victor H. Green
Publisher: Colchis Books
ISBN:
Category : History
Languages : en
Pages : 235

View

Book Description
The Negro Motorist Green Book was a groundbreaking guide that provided African American travelers with crucial information on safe places to stay, eat, and visit during the era of segregation in the United States. This essential resource, originally published from 1936 to 1966, offered a lifeline to black motorists navigating a deeply divided nation, helping them avoid the dangers and indignities of racism on the road. More than just a travel guide, The Negro Motorist Green Book stands as a powerful symbol of resilience and resistance in the face of oppression, offering a poignant glimpse into the challenges and triumphs of the African American experience in the 20th century.

Author: Richard C. Morais
Publisher: ReadHowYouWant.com
ISBN: 1459612930
Category : Fiction
Languages : en
Pages : 374

View

Book Description
I have never experienced that most subtle of senses - smell - captured so well in print. The aroma of fine cooking just floats off the pages. Don't read this book if you're hungry. You might eat it.' - Simon Beaufoy, Oscar-Award-winning screenwriter, Slumdog Millionaire Abbas Haji is the proud owner of a modest family restaurant in Mumbai. But when tragedy strikes, Abbas propels his boisterous family into a picaresque journey across Europe, finally settling in the remote French village of Lumiere, where he establishes an Indian restaurant, Maison Mumbai. Much to the horror of their neighbour, a famous chef named Madame Mallory, the Indian establishment opposite her own begins to garner a following. Little does she know that the young Hassan, son of Abbas, has discovered French cuisine and has vowed to become a great French chef. Hassan is a natural whose talents far outweigh Mme. Mallory, but the tough old Frenchwoman will not brook defeat. Thus ensues an entertaining culinary war pitting Hassan's Mumbai-toughened father against the imperious Mme. Mallory, leading the young Hassan to greatness and his true destiny. This vivid, hilarious and charming novel - about how just a small distance of a hundred feet can represent the gulf between different cultures, different people, their tastes and their destinies - is simply bursting with eccentric characters, delicious flavours and high emotion. 'Outstanding! I wished it went on for another three hundred pages.' - Anthony Bourdain