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Author: Herbert R. Lottman Publisher: Bloomsbury Publishing ISBN: 0857714716 Category : Biography & Autobiography Languages : en Pages : 321
Book Description
This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides". The Michelin history, as described here by Herbert Lottman, reveals insights into the development of this remarkable business.
Author: Herbert R. Lottman Publisher: Bloomsbury Publishing ISBN: 0857714716 Category : Biography & Autobiography Languages : en Pages : 321
Book Description
This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides". The Michelin history, as described here by Herbert Lottman, reveals insights into the development of this remarkable business.
Author: Olivier Darmon Publisher: Motorbooks International ISBN: 9781577150565 Category : Business & Economics Languages : en Pages : 144
Book Description
Subtitled: 100 Years of Bibendum. This graphic volume celebrates the life and work of one of the world's most universally recognized and brilliant marketing figures. Throughout this century Bibendum's images have conveyed the message of a firm that has successfully branched out beyond the tire business into all sectors of the travel industry, from maps and travel guides to the creation of road signs and the numbering of highways, as seen here in lavishly illustrated sketches, artwork and photographs from the Michelin Tyre Company's archives. Only available through Classic Motorbooks. Hdbd., 9 3/4" x 12 1/2", 144 pgs., 100+ b&w ill., 100+ color.
Author: David Airey Publisher: New Riders ISBN: 0321702727 Category : Computers Languages : en Pages : 218
Book Description
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last
Author: Stephen L. Harp Publisher: JHU Press ISBN: 9780801866517 Category : Business & Economics Languages : en Pages : 390
Book Description
Harp uses the familiar figure of Bibendum and the promotional campaigns designed around him to analyze the cultural assumptions of "belle-epoque" France, including representations of gender, race and class. He also considers Michelin's efforts to promote automobile tourism in France and Europe through its famous "Red Guide" (first introduced in 1900), noting that, in the aftermath of World War I, the company sold tour guides to the battlefields of the Western Front and favourably positioned France's participation in the war as purely defensive and unavoidable. Throughout this period, the company successfully identified the name of Michelin with many aspects of French society, from cuisine and local culture to nationalism and colonialism.
Author: Daniel Ganninger Publisher: Createspace Independent Publishing Platform ISBN: 9781533500342 Category : Languages : en Pages : 168
Book Description
Are you ready to learn something new? The 2nd volume in the Knowledge Stew Guide series continues the quest to find the most interesting facts in the world. Take a journey through topics that range from science, history, and geography to food, entertainment, and business and learn the facts behind the facts. Discover things you might not have known about the moon, or why we're taller in the morning and shorter at night. Find out about a strange amusement park, a secret vault at Mt. Rushmore, or the world's most expensive coffee. These things, plus plenty more, are waiting for your brain to take them in. Just don't forget your spoon. For even more facts, check out Volume 1 of Knowledge Stew: The Guide to the Most Interesting Facts in the World.
Author: Stuart Brioza Publisher: Ten Speed Press ISBN: 1607748444 Category : Cooking Languages : en Pages : 370
Book Description
Finalist for the 2018 James Beard Foundation Book Awards for "Restaurant and Professional" category The debut cookbook from one of the country's most celebrated and pioneering restaurants, Michelin-starred State Bird Provisions in San Francisco. Few restaurants have taken the nation by storm in the way that State Bird Provisions has. Inspired by their years catering parties, chefs Stuart Brioza and Nicole Krasinski use dim sum style carts to offer guests small but finely crafted dishes ranging from Potato Chips with Crème Fraiche and Cured Trout Roe, to Black Butter-Balsamic Figs with Wagon Wheel Cheese Fondue, to their famous savory pancakes (such as Chanterelle Pancakes with Lardo and Maple Vinegar), along with a menu of more substantial dishes such as their signature fried quail with stewed onions. Their singular and original approach to cooking, which expertly blends seemingly disparate influences, flavors, and textures, is a style that has influenced other restaurants throughout the country and is beloved by diners, chefs, and critics alike. In the debut cookbook from this acclaimed restaurant, Brioza and Krasinski share recipes for their most popular dishes along with stunning photography, and inspire readers to craft an unforgettable meal of textures, temperatures, aromas, and colors that excite all of the senses.
Author: Ian Whitworth Publisher: Penguin Group Australia ISBN: 1760145564 Category : Business & Economics Languages : en Pages : 256
Book Description
Ian Whitworth built national companies from nothing. Coronavirus hammered some of them flat. Yet he’s fine with that. Because when the chaos is swirling and shit is getting real, there’s opportunity. Now is the time to put yourself in control – where no boss or virus can take you down. So many talented people want to give it a shot, yet they’re held back by the big business myths. But success is simpler than your crusty CEO wants you to think. Ian built his businesses on simple rules, Year 6 maths, basic decency and no jargon. It generated profits that made the bank people say: ‘We’ve never seen anything like this before.’ Ian’s advice is so readable that many of his readers have no interest in commerce, they just like his dry humour and guidance on living a better life. He takes you step-by-step through the whole entrepreneur experience, from the day you open the doors through to when you pay others to run the place for you. There are 60 short and often surprising chapters in the trademark style of his popular 'Motivation for Sceptics' blog, from ‘Your Success Goals Are Built on Lies’ to ‘Business Whack-A-Mole Skills’ and ‘Remote Work Sucks Unless You're Old’. Whether you’re running your own business, leading someone else’s or freelancing, Undisruptable is the only handbook you need. And one you’ll actually enjoy reading to the end.
Author: Dan Charnas Publisher: Penguin UK ISBN: 0241200385 Category : Self-Help Languages : en Pages : 352
Book Description
Night after night, chefs and their crews are able to multitask and produce in a way that puts deskbound workers to shame. In Work Clean, Dan Charnas uncovers their secret: mise-en-place - the organizational system that transforms the lives of its practitioners through focus and self-discipline. Through interviews with top chefs working in professional kitchens all over the world, culinary students, line cooks and restaurant employees, Charnas reveals the ten major principles of mise-en-place -- including 'Arranging spaces', 'Finishing actions' and 'Slowing Down to Speed Up' -- and demonstrates how they can be used to boost productivity in all aspects of life.