The Mercifully Brief, Real World Guide To-- Attracting the Attention Your Cause Deserves PDF Download
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Author: Joseph Barbato Publisher: Emerson & Church, Publishers ISBN: 9781889102061 Category : Business & Economics Languages : en Pages : 116
Book Description
To attract attention to your cause, you could:o Paint your building Day-Glo orangeo Blare hip hop music from the rooftopo Have staff members sport Mohawk haircutsBut if you're a bit less bombastic, and searching for innovative (and more palatable) ways to attract ongoing attention, you'll fare much better with Joseph Barbato's Attracting the Attention Your Cause Deserves.First, let's make clear what this book is NOT.It is not a guide for writing press releases.It is not a manual for creating a speaker's bureau.It is not a treatise offering PR palaver.All of those hairs have been split many times over.Attracting the Attention Your Cause Deserves is something far more useful and invigorating to those wanting to advance the good work of their organization.Think of it as a "Trade Secrets Revealed" book, one allowing you to accomplish three critical objectives for your cause:1) Greater visibility2) A broader constituency3) More money raisedWith more than a million nonprofit organizations in existence, there's a lot of noise out there. Shouting won't get you noticed everybody's doing that. And everybody's tuning it out. What will attract attention is following Joseph Barbato's field-tested advice. Take his insider wisdom to heart. It spills over every single page of this book.Then, even if you whisper, rest assured you'll still be heard.
Author: Joseph Barbato Publisher: Emerson & Church, Publishers ISBN: 9781889102061 Category : Business & Economics Languages : en Pages : 116
Book Description
To attract attention to your cause, you could:o Paint your building Day-Glo orangeo Blare hip hop music from the rooftopo Have staff members sport Mohawk haircutsBut if you're a bit less bombastic, and searching for innovative (and more palatable) ways to attract ongoing attention, you'll fare much better with Joseph Barbato's Attracting the Attention Your Cause Deserves.First, let's make clear what this book is NOT.It is not a guide for writing press releases.It is not a manual for creating a speaker's bureau.It is not a treatise offering PR palaver.All of those hairs have been split many times over.Attracting the Attention Your Cause Deserves is something far more useful and invigorating to those wanting to advance the good work of their organization.Think of it as a "Trade Secrets Revealed" book, one allowing you to accomplish three critical objectives for your cause:1) Greater visibility2) A broader constituency3) More money raisedWith more than a million nonprofit organizations in existence, there's a lot of noise out there. Shouting won't get you noticed everybody's doing that. And everybody's tuning it out. What will attract attention is following Joseph Barbato's field-tested advice. Take his insider wisdom to heart. It spills over every single page of this book.Then, even if you whisper, rest assured you'll still be heard.
Author: Madeline Stanionis Publisher: Emerson & Church, Publishers ISBN: 9781889102054 Category : Business & Economics Languages : en Pages : 124
Book Description
Perhaps you're skeptical.After reading the title of this book, you?re saying: ?Sure, Red Cross and Salvation Army can raise tons of money with email, but my agency isn?t a brand name. You?re telling me I can do the same!?? Well, no. Author Madeline Stanionis isn?t claiming that. She?s President of Donordigital, not Pollyanna. What she is saying is that you can raise a healthy amount - thousands if not tens of thousands of dollars - if you approach email fundraising with a measure of intelligence and creativity.And you?ve got to hand it to Stanionis. Any consultant who would give away the store as she does in this book has something grander in mind than her own self interest.And give away the store is what the author does. Generously dispensing advice, insider tips, and recommendations she usually commands tidy sums for, Stanionis reveals precisely what you need to do, step by step, to raise substantial money with email.And while it?s not as simple as sending hastily written emails every week or month, neither is it unduly complicated or time-consuming.At heart, raising thousands of dollars with email is all about building your list, using timing to your advantage, crafting a series of coherent messages, presenting your email in a visually appealing way, and carefully observing your returns for clues that can guide your future efforts.That?s it really. And any organization following Stanionis? trenchant advice will see immediate results.Further, there?s plenty of material in the book to customize and adapt, as Stanionis offers a wealth of sample emails from diverse organizations.And taking it a step further, in the Resources section of the book, the author shows you how to identify just the help you might need (a "messaging vendor" who can send your emails, for example).Other books talk about ?Internet fundraising," which usually encompasses e-commerce strategies such as online shopping malls and auctions. That?s all well and good, but many of us want to know one simple thing - how can we raise more money with email? And do it now? Raising Thousands (if Not Tens of Thousands) of Dollars with Email puts that question to rest.
Author: Mal Warwick Publisher: Emerson & Church, Publishers ISBN: 9781889102092 Category : Business & Economics Languages : en Pages : 116
Book Description
Whoever heard of raising $1,000 gifts (not to mention $3,000, $4,000 and $5,000 gifts) by mail? That's the realm of face-to-face fundraising, right?Not exclusively, says Mal Warwick, in his book, The Mercifully Brief, Real World Guide to Raising $1,000 Gifts by Mail.And Warwick should know. He's spent the last decade perfecting the art of high dollar direct mail.Take just one mailing Warwick cites (he has scores of them to draw from). Nearly $150,000 was raised from just 2,400 people, many of whom had never given more than $100 to the cause.Just as remarkable, the final fundraising cost for this effort was eight cents! per dollar raised.How do you do this? Must you tap a professional firm or be a prizewinning writer?Absolutely not. Warwick touts self-reliance. He shows you - with carefully selected examples and illustrations - how to succeed on your own, walking you step by step through the process of identifying your prospects, crafting the right letter, the right brochure, the right response device, and the right envelope. In this admirably slim book, Warwick convinces even the most doubting Thomas. Commit to the strategies he outlines, and you'll be startled, if not astounded, by the results.
Author: Tom Ahern Publisher: Emerson & Church, Publishers ISBN: 9781889102078 Category : Business & Economics Languages : en Pages : 132
Book Description
Today, many organizations are raising more money with their newsletter than with traditional mail appeals.And after reading Tom Ahern's riveting book, Raising More Money with Newsletters than You Ever Thought Possible, it's easy to understand why.Great newsletters, as distinguished from the mundane ones many of us receive, have so much more going for them.For starters, they deliver real news (not tired features such as "From the Director's Desk'' and "Introducing Our New Staff"). They make the donor feel important. They use emotional triggers to spur action. They're designed in a way to attract both browsers and readers. And they don't depend on dry statistics to make the organization's case.The essence of Raising Money with Newsletters than You Ever Thought Possible centers around seven fatal flaws, as Ahern calls them. And along the way to discussing ? and dissecting ? these flaws, the reader is treated to such chapters as:o Making news out of thin airo What a front page is foro Lower the grade level of your writingo Anecdotes versus statso How should it look? A proven formulaTransforming your newsletter into a substantial money raiser isn't all that difficult. As Ahern himself says, "You don?t need a degree in journalism to publish a newsletter that will keep your donors inspired (and generous). You just need a few skills and insights."Read this book. Pick up those skills. And be assured that the ratio of time spent versus gains realized might well be the most cost-effective of your entire career.
Author: Albert Mohler Publisher: Baker Books ISBN: 1493430157 Category : Religion Languages : en Pages : 241
Book Description
Change the Way You Think about Leadership At the age of thirty-three, Dr. Albert Mohler became the youngest president in the 164-year history of Southern Baptist Theological Seminary. He was the driving force behind the school's transformation into a thriving institution with an international reputation characterized by a passionate conviction for truth. In the process he became one of the most important and prominent Christian voices in contemporary culture. What will it take to transform your leadership? Effective leaders need more than administrative skills and vision. They need to be able to change the hearts and minds of those they lead. Leadership like this requires passionate beliefs that can stand up to pressure from without and within. In this updated edition Dr. Mohler has added a new introduction and conclusion based on an additional 10 years of leadership. He has also completely rewritten the chapter "The Digital Leader." The Conviction to Lead will crystallize your convictions while revolutionizing your thinking, your decision-making, your communication, and ultimately, those you lead. "Dr. Al Mohler has written a book that shakes us up and challenges our thinking. The Conviction to Lead is poised to become one of the all-time classic works on Christian leadership."--JIM DALY, President - Focus on the Family "Having rarely thought about leadership, I was hooked from the first chapter--to my complete surprise. This is a powerful book and gracefully written."--FRED BARNES, Executive Editor--The Weekly Standard
Author: Sarah J. Robinson Publisher: WaterBrook ISBN: 0593193539 Category : Religion Languages : en Pages : 257
Book Description
A compassionate, shame-free guide for your darkest days “A one-of-a-kind book . . . to read for yourself or give to a struggling friend or loved one without the fear that depression and suicidal thoughts will be minimized, medicalized or over-spiritualized.”—Kay Warren, cofounder of Saddleback Church What happens when loving Jesus doesn’t cure you of depression, anxiety, or suicidal thoughts? You might be crushed by shame over your mental illness, only to be told by well-meaning Christians to “choose joy” and “pray more.” So you beg God to take away the pain, but nothing eases the ache inside. As darkness lingers and color drains from your world, you’re left wondering if God has abandoned you. You just want a way out. But there’s hope. In I Love Jesus, But I Want to Die, Sarah J. Robinson offers a healthy, practical, and shame-free guide for Christians struggling with mental illness. With unflinching honesty, Sarah shares her story of battling depression and fighting to stay alive despite toxic theology that made her afraid to seek help outside the church. Pairing her own story with scriptural insights, mental health research, and simple practices, Sarah helps you reconnect with the God who is present in our deepest anguish and discover that you are worth everything it takes to get better. Beautifully written and full of hard-won wisdom, I Love Jesus, But I Want to Die offers a path toward a rich, hope-filled life in Christ, even when healing doesn’t look like what you expect.
Author: Robert Greene Publisher: Penguin ISBN: 0670881465 Category : Self-Help Languages : en Pages : 481
Book Description
Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature. In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.
Author: Joseph Barbato
Author: Joseph Barbato
Author: Madeline Stanionis
Author: Mal Warwick
Author: 
Author: 
Author: Tom Ahern
Author: Albert Mohler
Author: Sarah J. Robinson
Author: Robert Greene
Author: Timothy Keller