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Author: Victor Boesen Publisher: Doubleday Books ISBN: Category : Transportation Languages : en Pages : 256
Book Description
"Traces the history and development of the Mercedes, offers profiles of Benz and Daimler, it's two creators, and looks at the German automobile's racing triumphs." -- Amazon.com viewed August 4, 2020.
Author: Victor Boesen Publisher: Doubleday Books ISBN: Category : Transportation Languages : en Pages : 256
Book Description
"Traces the history and development of the Mercedes, offers profiles of Benz and Daimler, it's two creators, and looks at the German automobile's racing triumphs." -- Amazon.com viewed August 4, 2020.
Author: Dennis Adler Publisher: Harper ISBN: 0060890266 Category : Antiques & Collectibles Languages : en Pages : 288
Book Description
From the earliest workshop days to the grandest marque in the automotive world, the story of one of the most important enterprises of the twentieth century comes alive in this complete history. The rich history of Daimler-Benz (now DaimlerChrysler) has its roots in the early experimentation with the use of the internal combustion engine by three men: Carl Benz, Gottlieb Daimler, and William Maybach. Benz, working alone, and Daimler and Maybach, working together, the two shops separated by a mere sixty miles, in the late 1880s simultaneously laid the foundation of what would become the German automotive industry. At first there was competition between Benz & Cie. and Daimler Motoren Gesellschaft, as they engineered and styled the earliest motorwagens and began to develop markets for their products. These early efforts led to the establishment of an entire industry by the start of World War I. But the war and its aftermath devastated these two companies, as it did the German economy overall. By the early 1920s it became apparent that the only way to survival was a merger, and thus, on June 29, 1926, the stockholders of both companies gave approval to the new company, Daimler-Benz, which led directly to the birth of one of the world's best-known brands: Mercedes-Benz. In the hands of noted automotive photographer, author, and editor Dennis Adler, the history of the marque and the company unfolds through the decades, as Mercedes-Benz advances in fame, from the racing glory years to the present, becoming the standard that all automakers strive to meet. With archival (many never before published) and the author's own photographs, the beauty and power of the automobile comes alive, from the earliest models to the first crop of twenty-first-century Mercedes-Benzes. It is a story of excellence that is in many ways unmatched in the history of any industry. Today, as a global leader in design, safety, and overall excellence, Mercedes-Benz continues to lead the way.
Author: Leslie Butterfield Publisher: Wiley ISBN: 9780470018026 Category : Business & Economics Languages : en Pages : 0
Book Description
The three-pointed star. Magic. Mystique. Mercedes-Benz. With its legendary performance and quality, Mercedes-Benz is one of the most recognizable brands in existence. The first book to examine Mercedes-Benz as a brand phenomenon, Enduring Passion provides a fascinating look at how the brand developed and the myths and realities surrounding it as it faced the global convulsions of war, mergers, and economic uncertainty. Handsomely produced in a large format and richly illustrated with previously unpublished photographs, Enduring Passion is the life story of the Mercedes-Benz brand and how its iconic symbol became a synonym for power and elegance.
Author: Fred Larimer Publisher: ISBN: 9781610590754 Category : Mercedes automobiles Languages : en Pages : 210
Book Description
This book gives an up-close look at Mercedes-Benz roadsters, convertibles, and two-and four-seat coupes from the mid-1950s to present. With roadsters, starting with the 300SL's from the mid-1950 and continuing through the current SLK's - up to the 2003 model year. Coupes and Cabrios, this book details the 220SEb/300SE cars of 1960 and continues on up to the current CLK's to the 2003 model year. This approach better serves those who are in the market for "personal cars" by not spreading the book too thin to cover the entire Mercedes-Benz lineup. Explore all the traditional elements of the Buyer's Guide series, such as the basic histories of each model or model type, Garage Watch photos with inset photo callouts, tables of common replacement parts, quotes from contemporary magazine reviews, owner testimonials, rating charts, and specification tables.
Author: John Lamm Publisher: Motorbooks ISBN: 9780760304310 Category : Transportation Languages : en Pages : 160
Book Description
Filled with the inside stories that make up the exciting and innovative history of the Mercedes-Benz M-Class from its origins in Germany to its production at a newly constructed plant in America. Included are the people who made it happen and the innovative vehicle that eventually rolled off the assembly line in 1997. In less than five years, Mercedes-Benz went from initial designs to complete production. The entire construction will take place in a new factory in Alabama. The M-Class boasts advanced technology including very light fuel efficient V-6 and V-8 engines, 4-wheel drive unlike any other in the world, providing traction in virtually any driving situation.
Author: Joseph A. Michelli Publisher: McGraw Hill Professional ISBN: 007181227X Category : Business & Economics Languages : en Pages : 330
Book Description
"A powerful and inspiring look 'inside the tent' of Mercedes-Benz that will help you learn how large companies make big changes in short timespans." --Guy Kawasaki, Chief Evangelist of Canva and author of The Art of the Start 2.0 "I can’t remember having read a more compelling example of how great luxury brands aren’t just made but are nurtured. Driven to Delight offers essential lessons on the direct and undeniable relationship between how much you value and respect your customers and how they reward you for that consideration." --Mike Jackson, Chairman, CEO, and President, AutoNation "Joseph Michelli's latest book is a masterful roadmap for transforming the relationship between leaders, employees, and the customers they serve." --Tom Rath, author of StrengthsFinder 2.0 and Are You Fully Charged? "The revolution in customer care that MBUSA is currently undertaking is rivaled only by the revolution that Mercedes began with the invention of the automobile. Dr. Michelli’s book provides the most comprehensive look at how MBUSA is undertaking and succeeding at this transformative initiative." --Alex Gellert, CEO, Merkley & Partners "Kudos to Steve Cannon and Joseph Michelli. Steve is the rare CEO who is brutally honest—in a public forum—about his own iconic organization’s growing pains. Joseph’s ability to present a compelling case study is unparalleled. If Driven to Delight can’t convince you of the bottom line benefits of balancing service and technology to differentiate from your competition, your days are numbered." --Doug Lipp, international business consultant and bestselling author of Disney U "Once again Joseph Michelli gives us a glimpse into one of the worlds’ great brands and customer experiences. Joseph helps us understand how Mercedes Benz leadership transformed and elevated sales and service experiences. Additionally, he takes the reader on a journey to examine their own organization and determine how to apply these principles and lessons in their own business. This is an important read for leaders who want to grow their businesses, by improving customers’ lives." --Jeanne Bliss, President, CustomerBliss, and bestselling author of Chief Customer Officer 2.0 and I Love You More Than My Dog "Mercedes Benz's story demonstrates the leadership and commitment that's required to transform customer experience within a large organization. The book does a great job of capturing how the company engaged all of its employees and partners on a journey to deliver upon its brand promise, which required much more than just designing great cars." --Bruce Temkin, CCXP, Customer Experience Transformist & Managing Partner, Temkin Group "Most business leaders will tell you how important it is to delight their customers—who wouldn't? But most don't. This is the story of Steve Cannon's journey to take Mercedes Benz from 'good to best'—the diagnosis, the plan, the process design, the management and measurement, but most importantly, the leadership that is making 31,600 people, 99.5 percent of whom don't work for him, WANT to deliver it." --Andrew Robertson, President and CEO, BBDO Worldwide, Inc.
Author: Victor Boesen
Author: Victor Boesen
Author: Paweł Huelle
Author: Dennis Adler
Author: Ben van Berkel
Author: Dennis Adler
Author: Leslie Butterfield
Author: Parragon Book Service Limited
Author: Fred Larimer
Author: John Lamm
Author: Joseph A. Michelli