Author:
Publisher:
ISBN: 9781562412548
Category : Market surveys
Languages : en
Pages : 288
Book Description
The Men's Grooming Market
Author:
Publisher:
ISBN: 9781562412548
Category : Market surveys
Languages : en
Pages : 288
Book Description
Publisher:
ISBN: 9781562412548
Category : Market surveys
Languages : en
Pages : 288
Book Description
The U.S. Market for Men's Grooming Products
Author: Phillip Margulies
Publisher:
ISBN: 9781562417345
Category : Hygiene products
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9781562417345
Category : Hygiene products
Languages : en
Pages :
Book Description
The U.S. Market for Men's Grooming Products
Author:
Publisher:
ISBN: 9781562418892
Category : Hygiene products
Languages : en
Pages : 279
Book Description
Publisher:
ISBN: 9781562418892
Category : Hygiene products
Languages : en
Pages : 279
Book Description
Styling Masculinity
Author: Kristen Barber
Publisher: Rutgers University Press
ISBN: 0813572657
Category : Social Science
Languages : en
Pages : 149
Book Description
The twenty-first century has seen the emergence of a new style of man: the metrosexual. Overwhelmingly straight, white, and wealthy, these impeccably coiffed urban professionals spend big money on everything from facials to pedicures, all part of a multi-billion-dollar male grooming industry. Yet as this innovative study reveals, even as the industry encourages men to invest more in their appearance, it still relies on women to do much of the work. Styling Masculinity investigates how men’s beauty salons have persuaded their clientele to regard them as masculine spaces. To answer this question, sociologist Kristen Barber goes inside Adonis and The Executive, two upscale men’s salons in Southern California. Conducting detailed observations and extensive interviews with both customers and employees, she shows how female salon workers not only perform the physical labor of snipping, tweezing, waxing, and exfoliating, but also perform the emotional labor of pampering their clients and pumping up their masculine egos. Letting salon employees tell their own stories, Barber not only documents occasions when these workers are objectified and demeaned, but also explores how their jobs allow for creativity and confer a degree of professional dignity. In the process, she traces the vast network of economic and social relations that undergird the burgeoning male beauty industry.
Publisher: Rutgers University Press
ISBN: 0813572657
Category : Social Science
Languages : en
Pages : 149
Book Description
The twenty-first century has seen the emergence of a new style of man: the metrosexual. Overwhelmingly straight, white, and wealthy, these impeccably coiffed urban professionals spend big money on everything from facials to pedicures, all part of a multi-billion-dollar male grooming industry. Yet as this innovative study reveals, even as the industry encourages men to invest more in their appearance, it still relies on women to do much of the work. Styling Masculinity investigates how men’s beauty salons have persuaded their clientele to regard them as masculine spaces. To answer this question, sociologist Kristen Barber goes inside Adonis and The Executive, two upscale men’s salons in Southern California. Conducting detailed observations and extensive interviews with both customers and employees, she shows how female salon workers not only perform the physical labor of snipping, tweezing, waxing, and exfoliating, but also perform the emotional labor of pampering their clients and pumping up their masculine egos. Letting salon employees tell their own stories, Barber not only documents occasions when these workers are objectified and demeaned, but also explores how their jobs allow for creativity and confer a degree of professional dignity. In the process, she traces the vast network of economic and social relations that undergird the burgeoning male beauty industry.
Growing the Male Grooming Market
Branded Male
Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 0749453567
Category : Business & Economics
Languages : en
Pages : 257
Book Description
The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, it analyzes how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, Branded Male considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.
Publisher: Kogan Page Publishers
ISBN: 0749453567
Category : Business & Economics
Languages : en
Pages : 257
Book Description
The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, it analyzes how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, Branded Male considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.
The Male Grooming Market
Author: Leslie A. Riffkin & Associates
Publisher:
ISBN:
Category : Marketing surveys
Languages : en
Pages : 28
Book Description
Publisher:
ISBN:
Category : Marketing surveys
Languages : en
Pages : 28
Book Description
Men's Grooming Recipe Book
Author: Benjamin Aaron
Publisher:
ISBN: 9781985695078
Category :
Languages : en
Pages : 176
Book Description
Husband & wife and master soap & skin care making duo, Benjamin & Amanda Aaron, have assembled over 90 recipes for men!From shaving soap to cuticle balm, this book comprises all of the latest and greatest trends in the burgeoning men's grooming industry.From the DIYer to the business mogul, these men's grooming recipes will aid you in your quest to create a fun afternoon of crafting, or revenue for your business. We hope you enjoy the recipes and blends found in this book, and that they serve as a foundation for even more creativity.This book includes:Detailed, step-by-step recipes for over 20 different product categories!A brief synopsis into the reasons behind the ever-trending men's grooming industry.A different essential oil blend for each recipe in the book!
Publisher:
ISBN: 9781985695078
Category :
Languages : en
Pages : 176
Book Description
Husband & wife and master soap & skin care making duo, Benjamin & Amanda Aaron, have assembled over 90 recipes for men!From shaving soap to cuticle balm, this book comprises all of the latest and greatest trends in the burgeoning men's grooming industry.From the DIYer to the business mogul, these men's grooming recipes will aid you in your quest to create a fun afternoon of crafting, or revenue for your business. We hope you enjoy the recipes and blends found in this book, and that they serve as a foundation for even more creativity.This book includes:Detailed, step-by-step recipes for over 20 different product categories!A brief synopsis into the reasons behind the ever-trending men's grooming industry.A different essential oil blend for each recipe in the book!
Men's grooming
Author: Mintel Internatioanl Group Ltd
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Gender, Culture, and Consumer Behavior
Author: Cele C. Otnes
Publisher: Taylor & Francis
ISBN: 1136463488
Category : Business & Economics
Languages : en
Pages : 484
Book Description
This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.
Publisher: Taylor & Francis
ISBN: 1136463488
Category : Business & Economics
Languages : en
Pages : 484
Book Description
This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.