The Meme Machine PDF Download

Author: Susan Blackmore
Publisher: OUP Oxford
ISBN: 0191574619
Category : Science
Languages : en
Pages : 288

View

Book Description
Humans are extraordinary creatures, with the unique ability among animals to imitate and so copy from one another ideas, habits, skills, behaviours, inventions, songs, and stories. These are all memes, a term first coined by Richard Dawkins in 1976 in his book The Selfish Gene. Memes, like genes, are replicators, and this enthralling book is an investigation of whether this link between genes and memes can lead to important discoveries about the nature of the inner self. Confronting the deepest questions about our inner selves, with all our emotions, memories, beliefs, and decisions, Susan Blackmore makes a compelling case for the theory that the inner self is merely an illusion created by the memes for the sake of replication.

Author: Robert Aunger
Publisher: Simon and Schuster
ISBN: 1476740569
Category : Science
Languages : en
Pages : 479

View

Book Description
From biology to culture to the new new economy, the buzzword on everyone's lips is "meme." How do animals learn things? How does human culture evolve? How does viral marketing work? The answer to these disparate questions and even to what is the nature of thought itself is, simply, the meme. For decades researchers have been convinced that memes were The Next Big Thing for the understanding of society and ourselves. But no one has so far been able to define what they are. Until now. Here, for the first time, Robert Aunger outlines what a meme physically is, how memes originated, how they developed, and how they have made our brains into their survival systems. They are thoughts. They are parasites. They are in control. A meme is a distinct pattern of electrical charges in a node in our brains that reproduces a thousand times faster than a bacterium. Memes have found ways to leap from one brain to another. A number of them are being replicated in your brain as you read this paragraph. In 1976 the biologist Richard Dawkins suggested that all animals -- including humans -- are puppets and that genes hold the strings. That is, we are robots serving as life support for the genes that control us. And all they want to do is replicate themselves. But then, we do lots of things that don't seem to help genes replicate. We decide not to have children, we waste our time doing dangerous things like mountain climbing, or boring things like reading, or stupid things like smoking that don't seem to help genes get copied into the next generation. We do all sorts of cultural things for reasons that don't seem to have anything to do with genes. Fashions in sports, books, clothes, ideas, politics, lifestyles come and go and give our lives meaning, so how can we be gene robots? Dawkins recognized that something else was going on. We communicate with one another and we get ideas, and these ideas seem to have a life of their own. Maybe there was something called memes that were like thought genes. Maybe our bodies were gene robots and our minds were meme robots. That would mean that what we think is not the result of our own creativity, but rather the result of the evolutionary flow of memes as they wash through us. What is the biological reality of an idea with a life of its own? What is a thought gene? It's a meme. And no one before Robert Aunger has established what it physically must be. This elegant, paradigm-shifting analysis identifies how memes replicate in our brains, how they evolved, and how they use artifacts like books and photographs and advertisements to get from one brain to another. Destined to inflame arguments about free will, open doors to new ways of sharing our thoughts, and provide a revolutionary explanation of consciousness, The Electric Meme will change the way each of us thinks about our minds, our cultures, and our daily choices.

Author: Limor Shifman
Publisher: MIT Press
ISBN: 0262317702
Category : Computers
Languages : en
Pages : 211

View

Book Description
Taking “Gangnam Style” seriously: what Internet memes can tell us about digital culture. In December 2012, the exuberant video “Gangnam Style” became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of the video—“Mitt Romney Style,” “NASA Johnson Style,” “Egyptian Style,” and many others. “Gangnam Style” (and its attendant parodies, imitations, and derivations) is one of the most famous examples of an Internet meme: a piece of digital content that spreads quickly around the web in various iterations and becomes a shared cultural experience. In this book, Limor Shifman investigates Internet memes and what they tell us about digital culture. Shifman discusses a series of well-known Internet memes—including “Leave Britney Alone,” the pepper-spraying cop, LOLCats, Scumbag Steve, and Occupy Wall Street's “We Are the 99 Percent.” She offers a novel definition of Internet memes: digital content units with common characteristics, created with awareness of each other, and circulated, imitated, and transformed via the Internet by many users. She differentiates memes from virals; analyzes what makes memes and virals successful; describes popular meme genres; discusses memes as new modes of political participation in democratic and nondemocratic regimes; and examines memes as agents of globalization. Memes, Shifman argues, encapsulate some of the most fundamental aspects of the Internet in general and of the participatory Web 2.0 culture in particular. Internet memes may be entertaining, but in this book Limor Shifman makes a compelling argument for taking them seriously.

Author: Ryan M. Milner
Publisher: MIT Press
ISBN: 026253522X
Category : Computers
Languages : en
Pages : 272

View

Book Description
How memetic media—aggregate texts that are collectively created, circulated, and transformed—become a part of public conversations that shape broader cultural debates. Internet memes—digital snippets that can make a joke, make a point, or make a connection—are now a lingua franca of online life. They are collectively created, circulated, and transformed by countless users across vast networks. Most of us have seen the cat playing the piano, Kanye interrupting, Kanye interrupting the cat playing the piano. In The World Made Meme, Ryan Milner argues that memes, and the memetic process, are shaping public conversation. It's hard to imagine a major pop cultural or political moment that doesn't generate a constellation of memetic texts. Memetic media, Milner writes, offer participation by reappropriation, balancing the familiar and the foreign as new iterations intertwine with established ideas. New commentary is crafted by the mediated circulation and transformation of old ideas. Through memetic media, small strands weave together big conversations. Milner considers the formal and social dimensions of memetic media, and outlines five basic logics that structure them: multimodality, reappropriation, resonance, collectivism, and spread. He examines how memetic media both empower and exclude during public conversations, exploring the potential for public voice despite everyday antagonisms. Milner argues that memetic media enable the participation of many voices even in the midst of persistent inequality. This new kind of participatory conversation, he contends, complicates the traditional culture industries. When age-old gatekeepers intertwine with new ways of sharing information, the relationship between collective participation and individual expression becomes ambivalent. For better or worse—and Milner offers examples of both—memetic media have changed the nature of public conversations.

Author: Aaron Lynch
Publisher:
ISBN: 0786725648
Category : Philosophy
Languages : en
Pages : 210

View

Book Description
Fans of Douglas Hofstadter, Daniel Bennet, and Richard Dawkins (as well as science buffs and readers of Wired Magazine) will revel in Aaron Lynch’s groundbreaking examination of memetics--the new study of how ideas and beliefs spread. What characterizes a meme is its capacity for displacing rival ideas and beliefs in an evolutionary drama that determines and changes the way people think. Exactly how do ideas spread, and what are the factors that make them genuine thought contagions? Why, for instance, do some beliefs spread throughout society, while others dwindle to extinction? What drives those intensely held beliefs that spawn ideological and political debates such as views on abortion and opinions about sex and sexuality?By drawing on examples from everyday life, Lynch develops a conceptual basis for understanding memetics. Memes evolve by natural selection in a process similar to that of Genes in evolutionary biology. What makes an idea a potent meme is how effectively it out-propagates other ideas. In memetic evolution, the "fittest ideas” are not always the truest or the most helpful, but the ones best at self replication.Thus, crash diets spread not because of lasting benefit, but by alternating episodes of dramatic weight loss and slow regain. Each sudden thinning provokes onlookers to ask, "How did you do it?” thereby manipulating them to experiment with the diet and in turn, spread it again. The faster the pounds return, the more often these people enter that disseminating phase, all of which favors outbreaks of the most pathogenic diets. Like a software virus traveling on the Internet or a flu strain passing through a city, thought contagions proliferate by programming for their own propagation. Lynch argues that certain beliefs spread like viruses and evolve like microbes, as mutant strains vie for more adherents and more hosts. In its most revolutionary aspect, memetics asks not how people accumulate ideas, but how ideas accumulate people. Readers of this intriguing theory will be amazed to discover that many popular beliefs about family, sex, politics, religion, health, and war have succeeded by their "fitness” as thought contagions.

Author: Richard Dawkins
Publisher: Oxford University Press, USA
ISBN: 9780192860927
Category : Medical
Languages : en
Pages : 372

View

Book Description
Science need not be dull and bogged down by jargon, as Richard Dawkins proves in this entertaining look at evolution. The themes he takes up are the concepts of altruistic and selfish behaviour; the genetical definition of selfish interest; the evolution of aggressive behaviour; kinshiptheory; sex ratio theory; reciprocal altruism; deceit; and the natural selection of sex differences. 'Should be read, can be read by almost anyone. It describes with great skill a new face of the theory of evolution.' W.D. Hamilton, Science

Author: Kind Studio
Publisher: Laurence King Publishing
ISBN: 9781786275189
Category : Humor
Languages : en
Pages : 0

View

Book Description
Welcome reader. Please, make yourself comfortable: pull your chair nearer the fire, put your feet up on the dog, settle your cheeks into the toilet seat. This is The Memeing of Life, an exhaustive, exhausting, guide to the world of internet memes. Perhaps you have no idea what a meme is, so have bought this little book to expand your small mind. Possibly you're the sort of friendless berk who is already an expert but has picked the book up in order to poke holes in it. Whoever you are, wherever you're from, you're in the right place: prepare to learn everything you need to know about the greatest thing the internet has to offer – memes! • Intrigued by memes? Wondering what makes them tick, go viral and where they come from? Also in need of a laugh? This is the book for you! • An entertaining journey through the history, highlights and world–wide domination of memes • All the best of glorious memedom included, from Bad Luck Brian to Distracted Boyfriend via Harambe the Gorilla and Hide the Pain Harold. Some topics covered: • Basic memes • Political memes and their agency • Memes as an outlet for despair and anxiety • Animal memes • Sex and love in the world of memes • Schadenfreude in internet humour • Memes and the real world • The dark underbelly of memes • Wholesome memes

Author: Susan Blackmore
Publisher: Routledge
ISBN: 1317625862
Category : Psychology
Languages : en
Pages : 838

View

Book Description
Is there a theory that explains the essence of consciousness? Or is consciousness itself an illusion? Am I conscious now? Now considered the 'last great mystery of science', consciousness was once viewed with extreme scepticism and rejected by mainstream scientists. It is now a significant area of research, albeit a contentious one, as well as a rapidly expanding area of study for students of psychology, philosophy, and neuroscience. This edition of Consciousness, revised by author team Susan Blackmore and Emily Troscianko, explores the key theories and evidence in consciousness studies ranging from neuroscience and psychology to quantum theories and philosophy. It examines why the term ‘consciousness’ has no recognised definition and provides an opportunity to delve into personal intuitions about the self, mind, and consciousness. Featuring comprehensive coverage of all core topics in the field, this edition includes: Why the problem of consciousness is so hard Neuroscience and the neural correlates of consciousness Why we might be mistaken about our own minds The apparent difference between conscious and unconscious Theories of attention, free will, and self and other The evolution of consciousness in animals and machines Altered states from meditation to drugs and dreaming Complete with key concept boxes, profiles of well-known thinkers, and questions and activities suitable for both independent study and group work, Consciousness provides a complete introduction to this fascinating field. Additional resources are available on the accompanying companion website: www.routledge.com/cw/blackmore

Author: Alister E. McGrath
Publisher: John Wiley & Sons
ISBN: 1118724917
Category : Religion
Languages : en
Pages : 172

View

Book Description
Alister E. McGrath is one of the world’s leading theologians, with a doctorate in the sciences. Richard Dawkins is one of the bestselling popular science writers, with outspoken and controversial views on religion. This fascinating and provoking work is the first book-length response to Dawkins’ ideas, and offers an ideal introduction to the topical issues of science and religion. Addresses fundamental questions about Dawkins’ approach to science and religion: Is the gene actually selfish? Is the blind watchmaker a suitable analogy? Are there other ways of looking at things? Tackles Dawkins’ hostile and controversial views on religion, and examines the religious implications of his scientific ideas, making for a fascinating and provoking debate Written in a very engaging and accessible style, ideal to those approaching scientific and religious issues for the first time Alister McGrath is uniquely qualified to write this book. He is one of the world’s best known and most respected theologians, with a strong research background in molecular biophysics A superb book by one of the world’s leading theologians, which will attract wide interest in the growing popular science market, similar to Susan Blackmore’s The Meme Machine (1999).

Author: Thorsten Botz-Bornstein
Publisher: BRILL
ISBN: 9004440429
Category : Philosophy
Languages : en
Pages : 230

View

Book Description
What role can philosophy play in a world dominated by neoliberalism and globalization? Must it join universalist ideologies as it did in past centuries? Or might it turn to ethnophilosophy and postmodern fragmentation? Micro and Macro Philosophy argues that universalist cosmopolitanism and egocentric culturalism are not the only alternatives. Western philosophy has created a false dichotomy. A better solution can be found in an organic philosophy that functions through micro-macro interactions. According to biologists, the twentieth century was the century of the gene, while the twenty-first century is destined to be the century of the organic. Micro and Macro Philosophy attempts to establish such a view in philosophy: by highlighting micro-macro patterns found in history, it seeks to design new ways of "organic thinking" in the human sciences.